{"id":37934,"date":"2020-10-21T11:00:11","date_gmt":"2020-10-21T11:00:11","guid":{"rendered":"https:\/\/mention.com\/?p=37934"},"modified":"2025-01-10T10:43:13","modified_gmt":"2025-01-10T10:43:13","slug":"instagram-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-marketing-mistakes\/","title":{"rendered":"5 Common Instagram Marketing Mistakes That Your Competitors Aren\u2019t Making"},"content":{"rendered":"\n

It\u2019s easy to feel discouraged when you\u2019ve poured hours into creating the perfect Instagram post with a well-written caption<\/a>, and then to see your competitors\u2019 posts get more likes.<\/p>\n\n\n\n

There\u2019s no one right path to mastering the Instagram algorithm or increasing your likes. However, there are a few common Instagram marketing mistakes you could be making that might hurt your chances of getting likes. <\/p>\n\n\n\n

Remember, you never know what your competitors are doing behind the scenes\u2014the time and resources they\u2019re devoting to their Instagram account could be unsustainable. <\/p>\n\n\n\n

We can ensure that your account is primed to perform well by reviewing five common mistakes you may be making.<\/p>\n\n\n\n

Table of Contents:<\/p>\n\n\n\n

    \n
  1. Not Posting During The Best Posting Times<\/a><\/li>\n\n\n\n
  2. Buying Followers<\/a><\/li>\n\n\n\n
  3. Your Content Is Monotonous<\/a><\/li>\n\n\n\n
  4. Not Asking Questions Or Using a Call-To-Action<\/a><\/li>\n\n\n\n
  5. Absence Of Partnerships Or Collaborations<\/a><\/li>\n<\/ol>\n\n\n\n

    1. Not Posting During The Best Posting Times<\/h2>\n\n\n
    \n
    \"Instagram<\/figure>\n<\/div>\n\n\n

    Believe it or not, the time of day that you hit \u201cPost\u201d matters to how many likes you\u2019ll get. Your brand\u2019s best time to post<\/a> could be different from someone else\u2019s, which is what makes it tricky. If you haven\u2019t found the best time for your brand or aren\u2019t posting during those times<\/a>, you could be missing out on high engagement.<\/p>\n\n\n\n

    Depending on the demographics of your followers, there will likely be a few prime times where they are on Instagram the most. You want to make sure your post publishes during this time so they have the chance to see it while it\u2019s new. The more engagement you get at the beginning, the more the algorithm<\/a> will want to show it to people later. <\/p>\n\n\n\n

    Now, you might be thinking that the current Instagram feed isn\u2019t set up chronologically, so it shouldn\u2019t matter when you post. Well, that\u2019s not entirely accurate.<\/p>\n\n\n\n

    The goal of posting during the most popular times for your followers is to get a spike of engagement when your post first goes live. That shows your other followers, as well as Instagram itself, that your post is worth seeing. The best way to do that is to publish it while many of your followers are scrolling through the app. This will help you get more likes on Instagram.<\/p>\n\n\n\n

    The best time to post<\/a> will vary based on your industry and your specific audience. <\/p>\n\n\n\n

    For example, the best time for retailers is either Wednesday afternoon or midday Friday. Tech brands should post Wednesday mornings. Accounts looking to reach people in the healthcare space should aim for Tuesday morning.<\/p>\n\n\n\n

    These examples aren\u2019t all-or-nothing, though. There\u2019s a chance that just because best practices say you should post at a certain time, your audience won\u2019t necessarily be online then. <\/p>\n\n\n\n

    Experiment with the timing of your posts throughout a month. Try different times of day and see which perform best. Also, look at your Instagram Analytics to see what times your specific followers are online. Then you\u2019ll be able to find the perfect time for your business\u2019s account.<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    2. Buying Followers<\/h2>\n\n\n\n

    This is a big mistake that can really hurt you in a few different ways. <\/p>\n\n\n\n

    Buying followers is against Instagram\u2019s community guidelines<\/a>. If they suspect you\u2019ve done so, they can take a number of actions, from removing these purchased followers to banning your account temporarily or permanently. It can be tempting to purchase followers, especially if you\u2019re trying to hit a certain number. Trust us, it\u2019s not worth it.<\/p>\n\n\n\n

    There are more reasons to avoid buying followers: doing so can actually hurt<\/em> your engagement rate<\/a> – and that\u2019s the opposite of what we\u2019re trying to do. <\/p>\n\n\n\n

    You want to get more likes on Instagram, but you want them to be somewhat proportionate to the number of followers you have. If you have thousands of followers and are only getting 10-20 likes on each post, that won\u2019t help you in the long run.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    This mismatched follower count to engagement rate can hurt your reputation on Instagram, too. Potential followers might see that you have this discrepancy and then choose not to follow you because they don\u2019t trust you anymore. <\/p>\n\n\n\n

    Or, if you\u2019re trying to form a partnership with a brand or influencer, having a big difference between your followers and engagement can break that deal. This is especially important for the influencers, but it can impact the brand side of the partnership as well.<\/p>\n\n\n\n

    The question then becomes: how do I get more real followers<\/a>? <\/p>\n\n\n\n

    It\u2019s no secret that if you want to get more likes on Instagram, you need to have more real, organic followers who are interested in what you\u2019re posting and who want to engage with your posts. There are many ways to do this, from a thorough hashtag strategy<\/a> to ads. 
    One great strategy is to use     engagement marketing tactics<\/a>.<\/p>\n\n\n\n

    With engagement marketing, you or a growth service you hire will find your ideal followers and engage with a few of their posts. When doing this, make sure you don\u2019t follow and unfollow or leave canned comments that don\u2019t really make sense with their posts, as those tactics turn people off. But by liking a few posts, you can pique their interest and encourage them to check out your page. <\/p>\n\n\n\n

    Then, they can take a look at your content and see if it\u2019s something they\u2019d like to see more of and follow.<\/p>\n\n\n\n

    3. Your Content Is Monotonous<\/h2>\n\n\n\n

    You want your Instagram content to be captivating and engaging<\/a>. <\/p>\n\n\n\n

    After all, if you choose to use organic marketing methods, you\u2019ll have people coming to your page to decide whether or not to follow you. If your content is all the same or boring, they\u2019ll probably click away before giving you a chance.<\/p>\n\n\n\n

    You can easily test whether your content is dynamic enough by opening your Instagram account and going to your profile. Look at the first nine images. Are they different, exciting, or engaging? Do they make you want to tap on them, even when you can\u2019t see the caption? If not, it\u2019s likely monotonous. Monotonous content is too much of the same thing over and over. While you do want consistency in your Instagram account, you also want some variety to keep things interesting.<\/p>\n\n\n\n

    Beyond that, you need your content to stand out when it\u2019s in someone\u2019s feed. When they\u2019re scrolling through, you need to have a scroll-stopping graphic or image that compels them to look at it. Make sure your posts stand out from the others you see on Instagram. If your images look the same as everyone else\u2019s, you\u2019re likely missing out on many opportunities for higher engagement.<\/p>\n\n\n\n

    Instead, you want to add variety to your content to make it exciting and engaging. Experiment with different types of content. Instagram recently released Reels<\/a>, so try making a Reel or two and see how they perform. Or, create an IGTV video<\/a> and link the first minute to your feed post. Create a graphic offering a shareable quote or statistic. Try out different colors to see what sticks out more to your audience.
    Here you can see that     @thefreshtaxmaven<\/a> has many different types of content in her first 12 posts. She has shareable graphics, helpful posts, and her photos are interesting and engaging.<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    4. Not Asking Questions Or Using a Call-To-Action<\/h2>\n\n\n\n

    This mistake can really hurt you, but the good news is that it\u2019s easy to fix. <\/p>\n\n\n\n

    Every single one of your posts should have a call to action. This can be to check out your Stories, go to the link in your bio, sign up for a free download, or like the post. <\/p>\n\n\n\n

    Sometimes you may not have a great CTA that fits easily with your post – this is where you can get creative. For example, say you want to share your first pumpkin spice latte of the season, but you haven\u2019t figured out a way to tie that into your products or services. You could end with a CTA like \u201cdouble tap if you\u2019re craving your first PSL too, or leave a comment with your favorite fall drink!\u201d<\/p>\n\n\n\n

    You might be missing out on more engagement from your audience simply because you aren\u2019t asking them for it. It might sound like common sense, but sometimes people just don\u2019t think about it. (Bonus: it\u2019s easy for them to like or comment on a post. Get them in the habit of responding to your CTAs so they\u2019ll be ready to take action on bigger asks, like downloading a freebie or making a purchase.)<\/p>\n\n\n\n

    When you\u2019re adding these CTAs and asking questions, you do want to make them relate to your post in some way. Whether they make sense with your image, your caption<\/a> or both is up to you. But it would feel disconnected to have a photo of a puppy, a caption about your business goals and a question at the end asking about your audience\u2019s biggest regret.<\/p>\n\n\n\n

    You want to ask easy questions in your CTAs. Even if you aligned your post, caption and question, few people are likely to share their biggest regret on a public platform like Instagram. Instead, ask about their favorite podcast, their first business mentor or their favorite motivational quote. Things like that are light, common and easy for people to share. If you really want to drive your engagement up, give them two options and ask them to comment A or B. Then respond to everyone who comments and say something about their response.<\/p>\n\n\n\n

    @livingwithlandyn<\/a> does a great job of including a CTA in almost every one of her posts, and they\u2019re all a little bit different. Some involve her Stories, others are questions, still others ask people to visit the link in her bio.<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    5. Absence Of Partnerships Or Collaborations<\/h2>\n\n\n\n

    Is your brand doing partnerships? When\u2019s the last time you collaborated with someone else in your industry, or an influencer<\/a> who\u2019s reaching your ideal audience? <\/p>\n\n\n\n

    If you never have or if it\u2019s been a while, it might be time to revamp that strategy and create a plan to bring on some new partners and collaborators.<\/p>\n\n\n\n

    Partnerships and collaborations are great ways to grow your following and get more likes on Instagram<\/strong>. Whether you\u2019re partnering with another brand or an influencer, you can create the perfect partnership for your brand and your audience. Many people are loyal to the brands<\/a> and influencers they follow online. They trust them and their judgment. So, when they introduce their audience to new brands or people, they\u2019re often eager to follow and engage with these new accounts.<\/p>\n\n\n\n

    Creating collaborations<\/a> isn\u2019t always easy, but it doesn\u2019t have to be too difficult, either. Begin by looking at others in your industry or niche. See who has a following that is similar to your size. You also want to find someone who has a good engagement rate to make this worthwhile for both sides.<\/p>\n\n\n\n

    Once you\u2019ve identified the account you want to partner with, reach out to them. Explain the goals of the collaboration and what benefits you would each get from it. You\u2019ll want to have an idea of what the collaboration would look like to share with them. You could do a joint giveaway, where entrants have to be following both accounts. Or, try an Instagram takeover<\/a>, where they show up in your Stories for a day, and then you take over their account a few days later.<\/p>\n\n\n\n

    After you both come to an agreement on the collaboration and what it will look like, it\u2019s time to start planning and promoting it. Get your audience excited about it, and encourage your partner to tease the collaboration to their audience, too. The more your followers are looking forward to it, the more successful it will be. <\/p>\n\n\n\n

    Make sure you know what success looks like for you in this case. Does it mean a certain percentage increase in followers or engagement? Monitor your analytics<\/a> for the week before, the week of and the week after the collaboration. See how your engagement changes, and see if it stays consistent after the collaboration.<\/p>\n\n\n\n

    An account that does a great job of this is @ashleyklemieux<\/a>. She works with major brands, but she also partners with other entrepreneurs and influencers to collectively grow their followings and offer a giveaway to interested applicants.<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    Over to you<\/h2>\n\n\n\n

    If you\u2019re finding that your competitors have more likes on Instagram than you, it could be because of a number of factors. <\/p>\n\n\n\n

    Maybe they have more followers. Maybe they\u2019re spending triple the amount of time you and your team are on Instagram. Maybe they have a large Instagram ad budget. Whatever the reason is, you want to increase your likes<\/a>.<\/p>\n\n\n\n

     Begin by reading over these five common Instagram marketing mistakes again. Have you fallen into any of these? If so, try to correct them and avoid making the same mistakes again. After all, practice makes perfect!<\/p>\n","protected":false},"excerpt":{"rendered":"

    It\u2019s easy to feel discouraged when you\u2019ve poured hours into creating the perfect Instagram post with a well-written caption, and then to see your competitors\u2019 posts get more likes. There\u2019s no one right path to mastering the Instagram algorithm or increasing your likes. However, there are a few common Instagram marketing mistakes you could be … Continue reading 5 Common Instagram Marketing Mistakes That Your Competitors Aren\u2019t Making<\/span><\/a><\/p>\n","protected":false},"author":313,"featured_media":37938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,345],"tags":[],"class_list":["post-37934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-instagram"],"acf":[],"yoast_head":"\n5 Common Instagram Marketing Mistakes<\/title>\n<meta name=\"description\" content=\"Discover 5 common Instagram marketing mistakes you could be making that might be hurting your chances to get likes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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