{"id":38618,"date":"2020-11-25T08:00:00","date_gmt":"2020-11-25T08:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=38618"},"modified":"2024-08-27T12:30:38","modified_gmt":"2024-08-27T12:30:38","slug":"the-new-standard-alert","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/the-new-standard-alert\/","title":{"rendered":"Social Listening and Media Monitoring Made Simple: The New Standard Alert"},"content":{"rendered":"\n<p><em>\u2018It\u2019s a jungle out there,\u2019<\/em> would be a pretty accurate way to describe the internet these days.<\/p>\n\n\n\n<p>With so much content and added noise from different social networks, numerous blogs, and countless review sites &#8211;<em> it\u2019s becoming more challenging everyday for brands to stay on top of what is being said about them online.<\/em><\/p>\n\n\n\n<p>It\u2019s no surprise we\u2019re in an age of information overload.&nbsp;<\/p>\n\n\n\n<p>In fact, this is precisely why <a href=\"https:\/\/mention.com\/en\/blog\/social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>social listening and media monitoring has become more essential than ever<\/strong>.<\/a> But if you\u2019re reading this blog post, we may be preaching to the choir &#8211; you probably already know all about the benefits of monitoring to help your brand grow.&nbsp;<\/p>\n\n\n\n<p>However, you may not know exactly what you need when it comes to a monitoring tool. Everyone has different monitoring objectives &#8211; understanding what&#8217;s right for you will steer you in the right direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Something For Everyone<\/h2>\n\n\n\n<p>In order to do monitoring effectively and efficiently, you need to have a tool with capabilities that match your business needs.\u00a0<\/p>\n\n\n\n<p>If you\u2019re a novice or a small business that only needs to monitor occasionally, <a href=\"https:\/\/en.support.mention.com\/en\/articles\/2464726-create-a-basic-alert\" target=\"_blank\" rel=\"noreferrer noopener\">our Basic Alert<\/a> will be your best choice to get started. It allows you to quickly monitor a topic with simple monitoring rules. Just fill the keywords, we\u2019ll manage everything else.<\/p>\n\n\n\n<p>Additionally, this alert allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor up to 5 keywords per module<\/li>\n\n\n\n<li>Choose mandatory and excluded keywords<\/li>\n\n\n\n<li>Choose websites*, sources, and languages to monitor<\/li>\n<\/ul>\n\n\n\n<p>As we mentioned, this alert is perfect for monitoring newbies as well as for simple queries that don\u2019t require the advanced filtering of results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/select-the-new-standard-alert-1024x626.jpg\" alt=\"Select Standard Alert\" class=\"wp-image-38628 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/select-the-new-standard-alert-1024x626.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/select-the-new-standard-alert-300x183.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/select-the-new-standard-alert-768x470.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/select-the-new-standard-alert.jpg 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/626;\" \/><\/figure>\n<\/div>\n\n\n<p>However, if you\u2019re a monitoring ninja, a multinational brand, or you constantly have a lot of noise in your results &#8211; you need to be able to get the most concise information from your results. <strong>This is where our Advanced Alerts can be your champion.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2018Advanced Alerts\u2019: The Ferrari of Monitoring Alerts<\/h2>\n\n\n\n<p>For our power users, Mention\u2019s Advanced Alerts is the \u2018secret sauce\u2019 of their monitoring strategy. <strong><em>It\u2019s the best option for those users who want to completely customize their alert to get the most out of Mention\u2019s monitoring capabilities<\/em><\/strong><strong>.<\/strong><\/p>\n\n\n\n<p>Using Boolean Operators, Advanced Alerts allows you to customize your query to the T and monitor a huge number of keywords using up to 2,000 characters. The possibilities are endless!<\/p>\n\n\n\n<p>This is especially great for users whose brands or products are extremely popular, talked about all the time, or is a generic word like \u2018Apple\u2019. <em>Boolean queries can allow you to broaden or narrow your alert as much as you like.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Refresher on Boolean Operators<\/h2>\n\n\n\n<p>In case you forgot <a href=\"https:\/\/mention.com\/en\/blog\/boolean-operators\/\" target=\"_blank\" rel=\"noreferrer noopener\">what you can do with Boolean operators in monitoring,<\/a> in a nutshell they can:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/boolean-operators-example.jpg\" alt=\"Boolean Operator Example\" class=\"wp-image-38619 lazyload\" width=\"501\" height=\"402\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/boolean-operators-example.jpg 1002w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/boolean-operators-example-300x241.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/boolean-operators-example-768x616.jpg 768w\" data-sizes=\"(max-width: 501px) 100vw, 501px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 501px; --smush-placeholder-aspect-ratio: 501\/402;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><em>Broaden or narrow your alert as much as you like<\/em><\/li>\n\n\n\n<li><em>Use 113x more search terms per alert<\/em><\/li>\n\n\n\n<li><em>Limit your alerts to certain countries \u2013 as many as you like<\/em><\/li>\n\n\n\n<li><em>Narrow your alerts to certain websites<\/em><\/li>\n\n\n\n<li><em>Find results with different spelling<\/em><\/li>\n<\/ul>\n\n\n\n<p>However, the only downside of Boolean Alerts<em> is that it takes time and practice to use it efficiently.<\/em> I mean, it\u2019s basically algebra, and who has time for math these days?!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/math-image-1024x512.jpg\" alt=\"Math meme\" class=\"wp-image-38622 lazyload\" width=\"512\" height=\"256\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/math-image-1024x512.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/math-image-300x150.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/math-image-768x384.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/math-image.jpg 1400w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/256;\" \/><\/figure>\n<\/div>\n\n\n<p>Also, what if you\u2019re no longer a monitoring newbie but not quite a power user yet? <strong>This is where our new <\/strong><a href=\"\/en?page_id=38301\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u2018Standard Alert\u2019<\/strong><\/a><strong> comes in.<\/strong><\/p>\n\n\n\n<p>If you\u2019re still not convinced that it\u2019s the best thing since sliced bread, allow us to elaborate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Reasons Why You Should Try Our New Standard Alert<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. User-friendly Boolean<\/h3>\n\n\n\n<p>This alert is the best option if you want accurate monitoring results<strong> by being able to choose different ways to combine keywords and operators &#8211; without having to worry about the combination rules.<\/strong><\/p>\n\n\n\n<p>In fact, it does all the hard work for you by <strong>using a simplified version of Boolean Operators<\/strong> whereas our Advanced Alerts uses Advanced Boolean Operators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Time-saving<\/h3>\n\n\n\n<p>The best part about using an alert powered by Simplified Boolean? It allows you to monitor up to 40 keywords, 10 per query block &#8211; that\u2019s a lot of keywords!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-time-saving-1024x565.jpg\" alt=\"Time Saving with Standard Alert\" class=\"wp-image-38634 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-time-saving-1024x565.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-time-saving-300x166.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-time-saving-768x424.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-time-saving.jpg 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/565;\" \/><\/figure>\n<\/div>\n\n\n<p>What\u2019s more, you no longer need to manually enter the Boolean operators &#8211; simply add common operators such as AND, OR, AND NOT, NEAR by using dropdown menus.<\/p>\n\n\n\n<p>This can save you<em> a lot <\/em>of time if you want to monitor a list of products or key words that are closely related to each other, such as multiple models of Apple iPhones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Precise results<\/h3>\n\n\n\n<p>The Standard Alert <strong>allows you to monitor with precision by eliminating noise, <\/strong>which was what our power users loved about the Advanced Alert. Now, you can get comparable results with a simpler user experience.&nbsp;<\/p>\n\n\n\n<p>Quite often, the bulk of the work in monitoring is in filtering out what you<em> don\u2019t <\/em>want to see.<\/p>\n\n\n\n<p>You can go one step further with this alert by <strong>blocking specific sources and web pages from your search to refine results.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-select-sources-1024x565.jpg\" alt=\"Select Sources for the Standard Alert\" class=\"wp-image-38631 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-select-sources-1024x565.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-select-sources-300x166.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-select-sources-768x424.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/11\/standard-alert-select-sources.jpg 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/565;\" \/><\/figure>\n<\/div>\n\n\n<p>Let\u2019s say your product or website keeps getting mentioned on some less-than-credible looking foreign forums. All you have to do is list the URLs you don\u2019t want to see mentions from under the Blocked Websites Tab. Problem solved.&nbsp;<\/p>\n\n\n\n<p>We told you it was easy, right?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get real insight quickly and easily on your own<\/h2>\n\n\n\n<p>So there you have it.&nbsp;<\/p>\n\n\n\n<p><strong>A monitoring alert that\u2019s super easy to use yet provides incredibly precise results <\/strong>&#8211; what more can you ask for?&nbsp;<\/p>\n\n\n\n<p>Are you ready to step up your media monitoring a few notches? There\u2019s no time like the present to try out the new Standard Alert!&nbsp;<\/p>\n\n\n\n<p>Let us know what you think &#8211; we\u2019re always working to make our features even better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018It\u2019s a jungle out there,\u2019 would be a pretty accurate way to describe the internet these days. With so much content and added noise from different social networks, numerous blogs, and countless review sites &#8211; it\u2019s becoming more challenging everyday for brands to stay on top of what is being said about them online. It\u2019s &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/the-new-standard-alert\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Social Listening and Media Monitoring Made Simple: The New Standard Alert<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":46554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[320],"tags":[],"class_list":["post-38618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Listening and Media Monitoring Made Simple<\/title>\n<meta name=\"description\" content=\"Are you ready to step up your media monitoring a few notches? There\u2019s no time like the present to try out the new Standard Alert!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Listening and Media Monitoring Made Simple\" \/>\n<meta property=\"og:description\" content=\"Are you ready to step up your media monitoring a few notches? There\u2019s no time like the present to try out the new Standard Alert!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/the-new-standard-alert\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-27T12:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandra Chung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Chung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/\"},\"author\":{\"name\":\"Sandra Chung\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/eef1f3929fc66d7e9ab0c7f050cfd100\"},\"headline\":\"Social Listening and Media Monitoring Made Simple: The New Standard Alert\",\"datePublished\":\"2020-11-25T08:00:00+00:00\",\"dateModified\":\"2024-08-27T12:30:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/\"},\"wordCount\":958,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Header.jpg\",\"articleSection\":[\"Mention News\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/\",\"name\":\"Social Listening and Media Monitoring Made Simple\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/the-new-standard-alert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Header.jpg\",\"datePublished\":\"2020-11-25T08:00:00+00:00\",\"dateModified\":\"2024-08-27T12:30:38+00:00\",\"description\":\"Are you ready to step up your media monitoring a few notches? 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