{"id":39268,"date":"2021-02-19T08:00:00","date_gmt":"2021-02-19T08:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=39268"},"modified":"2024-12-18T10:33:30","modified_gmt":"2024-12-18T10:33:30","slug":"enrich-clients-campaigns-with-social-listening","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/enrich-clients-campaigns-with-social-listening\/","title":{"rendered":"How Social Listening can Enrich your Clients&#8217; Marketing Campaigns"},"content":{"rendered":"\n<p>Creating effective marketing campaigns that add value to your client\u2019s brand isn\u2019t always easy. As an agency juggling multiple clients across different industries, it can often be challenging to go above and beyond to meet their individual needs and expectations.<\/p>\n\n\n\n<p>Whether you\u2019re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. You may be looking to <strong>optimize your current marketing work<\/strong>, or start providing extra services to <strong>supercharge your agency\u2019s value proposition<\/strong>. In any case, there are countless ways for agencies to leverage social listening. Read on to find out three of the key activities that a social listening tool like <a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a> can assist agencies with.<\/p>\n\n\n\n<p class=\"men_tofc\">Table of contents:<\/p>\n\n\n\n<ul class=\"wp-block-list men_tofc\">\n<li><a href=\"#developing-a-research-driven-strategy\">Developing a research-driven strategy<\/a><\/li>\n\n\n\n<li><a href=\"#sharing-incredible-content-that-your-audience-loves\">Sharing incredible content that your audience loves<\/a><\/li>\n\n\n\n<li><a href=\"#proving-the-value-of-your-work-to-clients\">Proving the value of your work to clients<\/a><\/li>\n\n\n\n<li><a href=\"#whats-next\">What\u2019s next?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"developing-a-research-driven-strategy\">Developing a research-driven strategy<\/h2>\n\n\n\n<p>According to a <a href=\"https:\/\/www.s2research.com\/download-marketing-decision-makers\" target=\"_blank\" rel=\"noreferrer noopener\">study by S2 Research<\/a>, nearly all clients expect their digital marketing agency to conduct market research as part of their work. In addition, more and more clients expect their agency to play a key part in strategy development.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"631\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image4-1024x631.jpg\" alt=\"Perceived importance of marketing tactics chart\" class=\"wp-image-39269 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image4-1024x631.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image4-300x185.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image4-768x473.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image4.jpg 1422w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/631;\" \/><figcaption class=\"wp-element-caption\">Source: Summer 2020 Marketing Decision Makers Survey (<a href=\"https:\/\/www.s2research.com\/download-marketing-decision-makers\" target=\"_blank\" rel=\"noreferrer noopener\">S2 Research<\/a>)<br><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Staying on top of market trends and best practices should be done on a regular basis to ensure marketing strategies remain relevant and effective. As well as this, doing a regular competitive analysis to benchmark your clients against their competitors can help you to identify areas of opportunity and potential threats for their brand.<\/p>\n\n\n\n<p><strong>Social listening helps you see the bigger picture and your client\u2019s brand outside their bubble.<\/strong><\/p>\n\n\n\n<p>Putting off time-consuming market research projects in favor of work that produces more immediate results might be tempting. The solution<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\u00a0is to set up\u00a0<a href=\"\/en?page_id=38301\" target=\"_blank\">social listening alerts<\/a>\u00a0in advance to streamline the process and incorporate more market insights into your\u00a0<\/span>routine. Once you have the framework set in place, market analysis becomes much easier and less dreaded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sharing-incredible-content-that-your-audience-loves\">Sharing incredible content that your audience loves<\/h2>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">In 1996, Bill Gates proclaimed, \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\">Content is king<\/a>\u201d, and a quarter of a century later, this still rings true.<\/span> Even if you\u2019re not an agency specializing in content creation, you may be responsible for your client\u2019s content curation, distribution or promotion.<\/p>\n\n\n\n<p>Social listening provides the perfect way to monitor feedback on existing content. You can quickly learn what resonates with your client\u2019s audience by tracking what they interact with and share.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"500\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image2-1.gif\" alt=\"\" class=\"wp-image-39278 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/500;width:679px;height:566px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Sources: (<a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Medium<\/a>, <a href=\"https:\/\/www.instagram.com\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube<\/a>, <a href=\"https:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buzzfeed<\/a>, <a href=\"https:\/\/techcrunch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Techcrunch<\/a>)<br><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Getting ideas for new content campaigns is effortless &#8211; by monitoring what the competition is doing, you can get an idea of what works for them and what could work for you. Keeping an eye on what\u2019s happening in the world right now can help you create relevant content. Who doesn\u2019t want to be relevant?<\/p>\n\n\n\n<p><strong>With social media listening, you can get inspired and make informed content choices that engage your client\u2019s target audience.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"proving-the-value-of-your-work-to-clients\">Proving the value of your work to clients<\/h2>\n\n\n\n<p>Your hard work will go unnoticed unless you can show its value. Some of your marketing campaigns will have a direct and visible impact on your client\u2019s key business goals, such as lead generation, sales, and ROI. But, some goals aren\u2019t as easy to measure using traditional KPIs, and this is where social listening reports come in handy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"716\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image3-1024x716.jpg\" alt=\"Mention custom dashboard reporting\" class=\"wp-image-39281 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image3-1024x716.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image3-300x210.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image3-768x537.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image3-1536x1074.jpg 1536w, https:\/\/mention.com\/wp-content\/uploads\/2021\/02\/image3.jpg 1999w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/716;\" \/><figcaption class=\"wp-element-caption\">Source: Mention\u2019s Custom Dashboard Reporting (<a href=\"https:\/\/mention.com\/en\/for-agencies\/create-client-reports-in-seconds\/\">Mention<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A good social listening tool will be able to provide quick, insightful reporting that shows evidence that your work is having an impact on key aspects such as:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand visibility<\/li>\n\n\n\n<li>Reputation<\/li>\n\n\n\n<li>Influence in the industry<\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li><a href=\"\/en?page_id=59732\" target=\"_blank\" rel=\"noreferrer noopener\">Share of voice<\/a><\/li>\n<\/ul>\n\n\n\n<p>These metrics aren\u2019t always straightforward to measure and communicate, but with the right tools under your belt, this is an effortless task. For example, <a href=\"\/en?page_id=7597\">Mention\u2019s reporting functions<\/a> allow you to automatically schedule social listening reports, which gives you even more time to focus on what you do best.<\/p>\n\n\n\n<p><strong>Show off the full extent of your campaign\u2019s impact with social listening reports &#8211; because you deserve to brag about all the hard work you\u2019ve been doing!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-next\">What\u2019s next?<\/h2>\n\n\n\n<p>Luckily for you, we\u2019ve devised a checklist for agencies to get you started with social listening. In the checklist, you\u2019ll find a quick but complete breakdown of some things we\u2019ve mentioned in this post and more. <strong>Get yours today to start supercharging your client\u2019s marketing campaigns.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating effective marketing campaigns that add value to your client\u2019s brand isn\u2019t always easy. As an agency juggling multiple clients across different industries, it can often be challenging to go above and beyond to meet their individual needs and expectations. Whether you\u2019re a full service marketing agency or specialized in social media, social listening can &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/enrich-clients-campaigns-with-social-listening\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How Social Listening can Enrich your Clients&#8217; Marketing Campaigns<\/span><\/a><\/p>\n","protected":false},"author":319,"featured_media":39306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[348,644,314],"tags":[],"class_list":["post-39268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","category-social-listening-examples","category-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Social Listening can Enrich your Clients&#039; 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