{"id":39740,"date":"2021-04-14T11:00:00","date_gmt":"2021-04-14T11:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=39740"},"modified":"2025-01-10T10:34:14","modified_gmt":"2025-01-10T10:34:14","slug":"choose-the-right-influencers-for-your-campaign","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/choose-the-right-influencers-for-your-campaign\/","title":{"rendered":"How to Choose the Right Influencers for Your Campaign"},"content":{"rendered":"\n<p><strong>Follower Count isn\u2019t Everything<\/strong><\/p>\n\n\n\n<p>Let\u2019s start this out with a quiz. Imagine you\u2019re a French food brand that\u2019s launching a new line of fully vegan desserts in supermarkets around Paris. In an effort to help you <a href=\"https:\/\/mention.com\/en\/blog\/product-launch-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">promote your new products on social media<\/a>, you want to recruit Paris-based <a href=\"https:\/\/www.heepsy.com\/instagram-influencers\/?utm_source=Mention&amp;utm_medium=gp&amp;utm_campaign=20210216\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram influencers<\/a> who work in the vegan category.<\/p>\n\n\n\n<p>You\u2019ve searched for influencers and narrowed down your list, making sure that all the remaining options are located in Paris and post about vegan food. You\u2019re left with three profiles, and have to choose one to collaborate with your brand on its campaign.&nbsp;<\/p>\n\n\n\n<p><em>Do you choose\u2026.<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Influencer 1<\/strong>, who has 15,000 followers?<\/li>\n\n\n\n<li><strong>Influencer 2<\/strong>, who has 100,000 followers?<\/li>\n\n\n\n<li><strong>Influencer 3<\/strong>, who has 1,000,000 followers?<\/li>\n<\/ol>\n\n\n\n<p>So what did you choose, and why? Did you choose option C, thinking you\u2019d get maximum reach, and therefore the maximum possible ROI?&nbsp;&nbsp;<\/p>\n\n\n\n<p>This was really a trick question. There is no right answer, because without knowing more about these three influencers, you can\u2019t make a well-informed decision about which would be the best fit for your brand\u2019s campaign.<\/p>\n\n\n\n<p>We\u2019ll revisit this question later on, but for now, let\u2019s break down everything you need to know about finding influencers and choosing the right one for your brand.<\/p>\n\n\n\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ul class=\"wp-block-list men_tofc\">\n<li><a href=\"#how-to-find-influencers\">How to find influencers<\/a><\/li>\n\n\n\n<li><a href=\"#performance-driven-influencer-metrics-that-go-beyond-follower-count\">Performance-driven influencer metrics beyond follower count<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-choose-the-right-influencer-for-your-brand\">How to choose the right influencer for your brand<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-find-influencers\">How to find influencers<\/h2>\n\n\n\n<p>First thing\u2019s first: before you can choose one, you have to <a href=\"https:\/\/www.heepsy.com\/?utm_source=Mention&amp;utm_medium=gp&amp;utm_campaign=20210216\" target=\"_blank\" rel=\"noreferrer noopener\">find influencers<\/a>! There are a few ways to find influencers, depending on the budget and time you have to dedicate to the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media<\/h3>\n\n\n\n<p>If you don\u2019t have the budget for extra tools or manpower to help you find influencers, searching on social media is possible. But, know that you\u2019ll spend a lot more time and effort conducting your search, and you won\u2019t get the same insight that comes included in the other options.<\/p>\n\n\n\n<p>If you want to search directly on social media, start by trying to find influencers who have already expressed interest in your brand. If influencers already know about and like your brand, they\u2019ll be more receptive to potential collaborations.&nbsp;<\/p>\n\n\n\n<p>Look for influencers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who already <strong>follow<\/strong> your brand\u2019s social media account.<\/li>\n\n\n\n<li>Who have <strong>liked<\/strong>, <strong>shared<\/strong> or <strong>commented<\/strong> on your posts.<\/li>\n\n\n\n<li>Who have <strong>mentioned<\/strong> your brand or used your <strong>branded<\/strong> <strong>hashtags<\/strong> in their content.<\/li>\n\n\n\n<li>Who use <strong>hashtags<\/strong> <strong>related<\/strong> <strong>to your sector or niche<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/how-to-find-influencers.jpg\" alt=\"\" class=\"wp-image-39741 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 809px; --smush-placeholder-aspect-ratio: 809\/595;\" \/><figcaption class=\"wp-element-caption\">German fashion micro influencer David Atum (@david_atum) tagged e-commerce ASOS (@asos) in this post where he\u2019s wearing their clothes. <br>Source: Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Searching through social media manually will eat up a good chunk of time, and you\u2019ll also have to spend time communicating with influencers to get data about their performance-driven metrics (more on that below).<\/p>\n\n\n\n<p>If you\u2019re interested in saving some time and energy, and have a bit of budget to spare, there are better ways to find influencers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing platform<\/h3>\n\n\n\n<p>If you can spend a bit of money, but want to have less of a headache when you need to find influencers, an <a href=\"https:\/\/mention.com\/en\/blog\/executive-guide-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> platform is the right choice for you. Yes, you have to subscribe to use this software, but that investment gives you trifold benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search<\/strong> for influencers with filters like location, category, followers, engagement, etc.<\/li>\n\n\n\n<li><strong>Analyze<\/strong> influencer profiles on the spot with detailed data about their performance-driven metrics<\/li>\n\n\n\n<li><strong>Organize<\/strong> your search results in lists, which you can export and use to automate outreach<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/influencer-marketing-platform-1024x709.jpg\" alt=\"\" class=\"wp-image-39744 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/709;\" \/><figcaption class=\"wp-element-caption\">Looking for vegan influencers based in Paris with an influencer marketing platform. <br>Source: Heepsy<\/figcaption><\/figure>\n<\/div>\n\n\n<p>An influencer marketing platform is the middle of the road option for finding influencers. It\u2019s more expensive than nothing, true, but it\u2019s also much less expensive than hiring an agency. And while you\u2019ll still have to manage the campaign in-house, your search will be a lot easier thanks to the search engine\u2019s filters and immediate analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing agency<\/h3>\n\n\n\n<p>The benefit of an agency is that you can pretty much wash your hands of looking for and managing influencers. But this outsourced work doesn\u2019t come cheap; <strong>agency fees<\/strong> can easily reach into the thousands, per month. So before contracting an agency, make sure your budget affords for its price tag.<\/p>\n\n\n\n<p>An agency will handle your campaign from start to finish. They have networks of influencers, and will choose those that can best help you reach your campaign goals. They\u2019ll communicate with influencers, collect published media, and report on the campaign\u2019s results.&nbsp;<\/p>\n\n\n\n<p>Agencies are best for large campaigns that would be a real hassle for your own marketing team to handle. And although an agency let you step back from the situation a bit, you\u2019ll still have to stay on top of things to make sure your brand is benefiting from the experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performance-driven-influencer-metrics-that-go-beyond-follower-count\">Performance-driven influencer metrics that go beyond follower count<\/h2>\n\n\n\n<p>While talking about how to find influencers, we mentioned that it\u2019s important to analyze their <em>performance-driven metrics<\/em> before making any decisions about which you want to collaborate with. Doing so will show you an influencer\u2019s strengths and weaknesses. This analysis can also reveal any potential <strong>influencer<\/strong> <strong>fraud<\/strong>, which is a <a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\/#10-most-important-influencer-marketing-statistics-for-2020\" target=\"_blank\" rel=\"noreferrer noopener\">top concern<\/a> among marketers.<\/p>\n\n\n\n<p>But what are these performance-drive metrics, exactly? And how can they help you recognize and avoid fake influencers? Let\u2019s break down what you need to take into consideration when analyzing an influencer\u2019s profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Follower growth over time<\/h3>\n\n\n\n<p>Follower count is important. But it\u2019s not the <em>most<\/em> important metric when it comes to evaluating influencers. Follower count determines a profile\u2019s reach, as well as an influencer\u2019s price tag. But it doesn\u2019t make a profile inherently better than others. You have to also look at <em>how<\/em> they gained those followers.&nbsp;<\/p>\n\n\n\n<p><strong>Organic follower growth<\/strong> is a steady albeit slow process, which looks like a hill if plotted out visually. This type of growth is more long-lasting, and shows that people are interested in an influencer\u2019s content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/follower-growth-over-time.jpg\" alt=\"\" class=\"wp-image-39747 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 696px; --smush-placeholder-aspect-ratio: 696\/471;\" \/><figcaption class=\"wp-element-caption\">The growth in this chart is slow and stable, which suggests that it is organic. <br>Source: Heepsy<\/figcaption><\/figure>\n<\/div>\n\n\n<p>On the other hand, if you see that an influencer\u2019s follower count is spiking up and dipping down, their followers might not have been accumulated due to quality content and commitment to their profile.&nbsp;<\/p>\n\n\n\n<p>First check if the influencer recently went viral or hosted a giveaway. Both are occasions when it\u2019s normal to get a big jump in new followers in a small amount of time. But in the absence of something like this, spiky follower growth could be a sign that the influencer bought fake followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement rate<\/h3>\n\n\n\n<p>Engagement rate measures the level of <strong>interaction<\/strong> between an influencer and their audience. Basically, the more followers trust an influencer\u2019s content, the more likely they are to interact with it in some way.&nbsp;<\/p>\n\n\n\n<p>The way to measure engagement depends on the social network in question, but for example, on Instagram, we\u2019d measure it like this: total engagements (likes + comments) divided by total followers multiplied by 100.<\/p>\n\n\n\n<p>Engagement rate averages vary based on the network and the follower segment. So, <a href=\"https:\/\/www.heepsy.com\/youtube-influencers\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube influencers<\/a> with 50K subscribers can\u2019t be held to the same standard as Instagram influencers with the same range of followers. So, it\u2019s important to know the industry averages, or use an influencer marketing platform, which will automatically compare an influencer to the average rate among their peers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/engagement-rate.jpg\" alt=\"\" class=\"wp-image-39750 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 692px; --smush-placeholder-aspect-ratio: 692\/531;\" \/><figcaption class=\"wp-element-caption\">French influencer Ana\u00efs Da Silva (@anadasilv_) has a high engagement rate when compared to other Instagrammers with 15-50K followers.<br>Source: Heepsy<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Extremely<\/strong> <strong>low<\/strong> <strong>engagement<\/strong> is always a negative sign. It shows that either no one is interested in the influencer\u2019s content, or perhaps that the influencer bought fake followers. Fake followers are often bots, who don\u2019t actually interact with the influencer\u2019s content.<\/p>\n\n\n\n<p>Likewise, <strong>extremely<\/strong> <strong>high<\/strong> <strong>engagement<\/strong> can also be negative, as influencers can also buy fake engagements. If you see an influencer with 30% engagement rate, but then see that the average for their peers is 3%, something may be up. What looks too good to be true usually is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Followers\/following ratio<\/h3>\n\n\n\n<p>Do you know about the <strong>follow\/unfollow strategy<\/strong>? If you use social media, you\u2019ve probably come across it at some point. It\u2019s when an account follows a bunch of random people, waits for them to politely follow back, and then unfriends them. Some influencers use this tactic to pump up their follower count.<\/p>\n\n\n\n<p>Now, what\u2019s the problem with this? The random accounts the influencer follows tend to be real people, so it might not seem like such a bad thing at first. However, if an influencer is accumulating their followers this way, they\u2019re banking on social media etiquette instead of betting on the quality of their content.&nbsp;<\/p>\n\n\n\n<p>To see if an influencer is using this strategy, simply compare their number of followers to the number of accounts they follow. If the ratio is close to 1, they may be using follow\/unfollow.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/followersfollowing-ratio.jpg\" alt=\"\" class=\"wp-image-39753 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 368px; --smush-placeholder-aspect-ratio: 368\/93;\" \/><figcaption class=\"wp-element-caption\">Analysis of the followers\/following ratio by an influencer marketing platform. <br>Source: Heepsy<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Audience demographics<\/h3>\n\n\n\n<p>In addition to checking out statistics related to an influencer\u2019s profile, you should analyze their audience to make sure you\u2019re reaching the people you want to reach. Look at basic demographics like <strong>age<\/strong>, <strong>gender<\/strong>, <strong>location<\/strong>, <strong>language<\/strong> and <strong>interests<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/audience-demographics.jpg\" alt=\"\" class=\"wp-image-39756 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 698px; --smush-placeholder-aspect-ratio: 698\/422;\" \/><figcaption class=\"wp-element-caption\">We can see from the above chart that more than half of this French influencer\u2019s audience is located in France.<br>Source: Heepsy<\/figcaption><\/figure>\n<\/div>\n\n\n<p>On top of making sure you reach your target audience, analyzing audience demographics can also reveal potential influencer fraud. If this Paris-based vegan food influencer suddenly had a majority of her followers from Russia, speaking Russian and interested in video games, then something might be strange with the profile. It could be that the influencer bought bot followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience authenticity<\/h3>\n\n\n\n<p>We\u2019ve talked a lot about fake followers by now, and there\u2019s one more metric you can use to reveal if an influencer has purchased them. Audience authenticity can be analyzed two ways: manually or with AI assistance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/audience-authenticity.jpg\" alt=\"\" class=\"wp-image-39759 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 672px; --smush-placeholder-aspect-ratio: 672\/474;\" \/><figcaption class=\"wp-element-caption\">An audience authenticity analysis from an influencer marketing platform. We can see here that just over 7% of this influencer\u2019s audience looks suspicious.<br>Source: Heepsy<\/figcaption><\/figure>\n<\/div>\n\n\n<p>If you want to evaluate it manually, you have to sift through an influencer\u2019s followers to see if they seem like real people. Do they have names, biographies, and profile pictures? Does their speech seem natural? Do they follow accounts that have similar interests, use the same language or come from similar places?<\/p>\n\n\n\n<p>If you\u2019re using influencer marketing software, the AI will do this work for you. When you access the influencer\u2019s analytics information, you\u2019ll see what percentage of the audience may be bots.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-choose-the-right-influencer-for-your-brand\">How to choose the right influencer for your brand<\/h2>\n\n\n\n<p>Now that you know how to find influencers and what to look at when analyzing their profiles, let\u2019s talk about making the final decision about which ones to collaborate with. The <em>right<\/em> influencer is <strong>totally<\/strong> <strong>relative<\/strong> to your campaign objectives, as well as your brand and its values. Let\u2019s take a look at what it means.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Know your goals<\/h3>\n\n\n\n<p>Before you can make any decisions with respect to influencers, you need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What you want to <strong>get out of the campaign<\/strong>?<\/li>\n\n\n\n<li>Who is your <strong>target audience<\/strong>?<\/li>\n\n\n\n<li>How much can you offer an influencer in <strong>incentive<\/strong>?<\/li>\n<\/ul>\n\n\n\n<p>Answering these three questions will help you plot your influencer discovery journey. And don\u2019t fret if you can\u2019t pay influencers a lot. <strong><a href=\"https:\/\/mention.com\/en\/blog\/nano-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nano and micro influencers<\/a><\/strong>, who have the <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">highest engagement rates<\/a> in the industry, will often accept collaborations in exchange for free products alone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make a good match<\/h3>\n\n\n\n<p>You may have heard this advice before: find influencers who <em>align<\/em> with your brand. Essentially, what this means is finding the right match for your brand and its values. Companies do this when hiring employees, too. If you run a gym, you wouldn&#8217;t hire a personal trainer who hated exercise, right?<\/p>\n\n\n\n<p>Well, extend the same idea to influencers. If you\u2019re promoting vegan products, collaborate with vegans! If your fashion label\u2019s clothes have hippie 60s vibes, don\u2019t choose an influencer who\u2019s entrenched in an 80s aesthetic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/04\/make-a-good-match.jpg\" alt=\"\" class=\"wp-image-39762 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 806px; --smush-placeholder-aspect-ratio: 806\/591;\" \/><figcaption class=\"wp-element-caption\">Morphe Brushes (@morphebrushes) says on its website that it\u2019s \u201cnot interested in stereotypes\u201d and encourages its customers to \u201cblend the rules.\u201d Here the brand posts content from all gender identities. Here, we see Lee Chapman (@leebcmua) modeling a Morphe mask and matching eye look.<br>Source: Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Moreover, make sure influencers align with your <strong>brand\u2019s<\/strong> <strong>values<\/strong>. If you claim to stand for racial diversity, use influencers to show that. Is size inclusion a part of your brand value proposition? Then work with influencers who fill that spectrum. Or, maybe your company is focused on using only sustainable materials and manufacturing. There\u2019s an influencer for that, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Now let\u2019s go back to the question from the very beginning of the article, but with extra information added in.&nbsp;<\/p>\n\n\n\n<p><strong>You want to recruit Paris-based vegan Instagramers to help your brand promote its new line of vegan desserts launching in supermarkets around Paris<\/strong>. After narrowing down your search to three options who each align with your brand, who do you choose?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Influencer 1<\/strong>: 15K followers, 3.8% engagement, 7% suspicious followers, 68% located in France<\/li>\n\n\n\n<li><strong>Influencer 2<\/strong>: 100K followers, 2% engagement, 30% suspicious followers, 50% located in France<\/li>\n\n\n\n<li><strong>Influencer 3<\/strong>: 1M followers, 0.9% engagement, 12% suspicious followers, 15% located in France<\/li>\n<\/ol>\n\n\n\n<p>After having read the article, you should be able to see the clear winner here, and it\u2019s\u2026 <strong>Option<\/strong> <strong>A &#8211; Influencer 1<\/strong>! Although Influencer 1 has the lowest follower count, they have the highest engagement rate, the smallest percentage of suspicious followers, and the largest percentage of followers actually located in France. In addition, as a micro influencer, Influencer 1 will also be the most budget-friendly option for your campaign.<\/p>\n\n\n\n<p>So, remember: follower count <em>isn\u2019t<\/em> everything. There\u2019s a lot more at play when it comes to influencers, so make sure you\u2019re getting the full picture before making important decisions for your campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follower Count isn\u2019t Everything Let\u2019s start this out with a quiz. Imagine you\u2019re a French food brand that\u2019s launching a new line of fully vegan desserts in supermarkets around Paris. In an effort to help you promote your new products on social media, you want to recruit Paris-based Instagram influencers who work in the vegan &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/choose-the-right-influencers-for-your-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Choose the Right Influencers for Your Campaign<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,344],"tags":[],"class_list":["post-39740","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose the Right Influencers for Your Campaign<\/title>\n<meta name=\"description\" content=\"To simply choose an influencer you already know, send products and a list of rules is wrong! 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