{"id":43328,"date":"2021-09-22T11:00:00","date_gmt":"2021-09-22T11:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=43328"},"modified":"2025-01-06T15:56:33","modified_gmt":"2025-01-06T15:56:33","slug":"millennial-vs-gen-z-marketing-7-key-differences-marketers-should-know","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/millennial-vs-gen-z-marketing-7-key-differences-marketers-should-know\/","title":{"rendered":"Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know"},"content":{"rendered":"\n<p>If you think <a href=\"https:\/\/mention.com\/en\/blog\/market-to-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing to millennials<\/a> is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we\u2019re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.&nbsp;<\/p>\n\n\n\n<p>It\u2019s no secret that each generation is shaped by different factors, including environmental and political events that may shape their worldview. And in the age of the internet, we can see just how different each generation is.<\/p>\n\n\n\n<p>Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it\u2019s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.<\/p>\n\n\n\n<p>In this article, we want to help you do just that. Let\u2019s first examine what makes millennials and Gen-Z different from one another as a whole. Then we can move on to the differences you should know about how to market to these similar yet distinct generations.<\/p>\n\n\n\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ul class=\"wp-block-list men_tofc\">\n<li><a href=\"#millennials-vs-gen-z-in-a-nutshell\">Millennials vs Gen Z in a nutshell<\/a><\/li>\n\n\n\n<li><a href=\"#7-key-differences-when-marketing-to-millennials-and-gen-z\">7 Key Differences When Marketing to Millennials and Gen-Z<\/a><\/li>\n\n\n\n<li><a href=\"#key-takeaways\/conclusion\">Key Takeaways\/Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"millennials-vs-gen-z-in-a-nutshell\">Millennials vs Gen Z in a nutshell<\/h2>\n\n\n\n<p>Let\u2019s take a look at some major distinctions between <a href=\"https:\/\/www.glassdoor.com\/employers\/resources\/millennials-vs-gen-z-in-the-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">millennials and Gen Z<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facts about Millennials<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Born between 1981 to 1995<\/li>\n\n\n\n<li>Because they were raised during an economic boom, they are comfortable with job hopping and are optimistic about their future.<\/li>\n\n\n\n<li>Millennials prefer more collaboration between themselves and colleagues than their Gen Z counterparts.<\/li>\n\n\n\n<li>20% of millennials are likely to have a bachelor\u2019s degree but doubt if their student loan debt is worth it.<\/li>\n\n\n\n<li>Tech savvy \u2014 millennials are known to be adept at technology, being multi-screen users. They are the last generation to know and remember what life was like before the internet and gadgets became mainstream necessities.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Facts about Gen Z<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Born between 1996 to 2012<\/li>\n\n\n\n<li>Unlike millennials who were raised in an economic boom, Gen Z were raised during the Great Recession between 2007 to 2009. Because of this, they\u2019re more pragmatic than their millennial counterparts and seek job security over the ability to explore different positions and companies.<\/li>\n\n\n\n<li>In the workplace, most Gen Z prefer to be independent and have a \u201cdo it myself\u201d attitude. Where millennial counterparts may prefer to work in groups and circles, Gen Z prefer to have their own workspace.<\/li>\n\n\n\n<li>75% of Gen Z believe that there are other ways to get higher education than going to traditional college.<\/li>\n\n\n\n<li>Tech innate \u2014 these centennials are the first generation to not remember a life without the internet. They\u2019re more likely than their millennial counterparts to use up to 5 different screens (sometimes all at once) and can navigate the online world without any friction.<\/li>\n<\/ul>\n\n\n\n<p>These generational differences set the bar for how companies and brands can cater to each individual market. To help you really nail your marketing campaigns for these generations, let\u2019s now take a look at some key differences to keep in mind when marketing to millennials and Gen Z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-key-differences-when-marketing-to-millennials-and-gen-z\">7 Key Differences When Marketing to Millennials and <br>Gen-Z&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Outlook Towards Technology and Money&nbsp;<\/h3>\n\n\n\n<p>As we\u2019ve seen from the key facts above, millennials and Gen Z grew up in different times. Even the youngest millennials grew up with gadgets that were deemed revolutionary for their time: cell phones with small screens and physical keypads (the smartphone\u2019s older and very different brother), personal computers you could not simply use from your lap or bed, dial up internet that took a few seconds to load even an image\u2026<\/p>\n\n\n\n<p>On the other hand, only the oldest of Gen Z would remember these inventions, if at all. The youngest of Gen Z would have been <a href=\"https:\/\/www.bbva.com\/en\/centennials-generation-never-known-world-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\">born in the age where smart technology<\/a> \u2014 smart phones, TVs, appliances \u2014 is becoming mainstream.<\/p>\n\n\n\n<p>But because they grew up with things like the internet and social networking at their fingertips, these things are more integrated in the lives of Gen Z. They\u2019re heavily connected and are likely to be using most social media apps and platforms.&nbsp;<\/p>\n\n\n\n<p>They\u2019re known to <a href=\"https:\/\/www.businessinsider.com\/millennials-vs-gen-z-2016-8#teens-shop-online-for-efficiency-purposes-3\" target=\"_blank\" rel=\"noreferrer noopener\">shop online more than millennials<\/a> (though all age groups are likely to have seen a boost in online shopping because of the recent COVID-19 pandemic), but are notably <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2019\/03\/26\/the-difference-between-marketing-to-millennials-and-generation-z\/?sh=6c33690858c9\" target=\"_blank\" rel=\"noreferrer noopener\">not as easily persuaded<\/a> by things like discounts and online ads.<\/p>\n\n\n\n<p>Each generation\u2019s outlook on money also plays a role in how well they receive marketing messages.&nbsp;<\/p>\n\n\n\n<p>For instance, <a href=\"https:\/\/kibocommerce.com\/blog\/millennials-gen-z-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">51% of Gen Z have said that being able to compare<\/a> the same or similar products with different price points is the top online shopping benefit for them. On the other hand, for 55% of millennials, the top benefit for shopping online is convenience.&nbsp;<\/p>\n\n\n\n<p>Because they were born into different economies, millennials were able to build up their finances after the 2007-2009 recession, while Gen Z were either born or raised in the middle of it. This has led to an almost drastic outlook on money for younger generations, who view job security, income, and spending with more practicality than their optimistic older generation.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Applying this when Marketing to Millennials vs Gen-Z<\/h4>\n\n\n\n<p>Knowing what we know about their outlook towards technology and money, here are some of our recommendations to effectively market to each generation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Younger generations are more likely to purchase if they see a product is practical or truly valuable in their lives. Because of this, shift your marketing messages to reflect that desire to purchase practical things.<\/li>\n\n\n\n<li>Because millennials value things like convenience and customer experience, it\u2019s important to invest your resources into creating more seamless experiences, especially online.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Where They Do Their Online Shopping&nbsp;<\/h3>\n\n\n\n<p>We see another key difference between millennials and Gen Z in where they do their online shopping. Both these generations may have grown up with the internet, but the younger of the two have been exposed to this technology from a younger age, learning digital literacy from much younger ages.<\/p>\n\n\n\n<p>It comes as no surprise that Gen Z are known to be more mobile-first. This extends even to their online shopping habits as <a href=\"https:\/\/99firms.com\/blog\/generation-z-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Z are more likely to purchase through mobile<\/a> before any other device. In fact, they\u2019re twice as likely as millennials to make their online shopping orders through mobile.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/09\/7-key-differences-when-marketing-to-millennials-and-gen-z-1.jpg\" alt=\"Where They Do Their Online Shopping\u00a0\" class=\"wp-image-43334 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/249;\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/blog.hubspot.com\/marketing\/millennials-vs-gen-z\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot blog<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>While it can be argued that this statistic may apply because smartphones are the more accessible gadget option for teens compared to personal computers and laptops, it\u2019s safe to say that mobile shopping will still be a big habit Gen Z will have.<\/p>\n\n\n\n<p>Even millennials have said they prefer to <a href=\"https:\/\/www.adweek.com\/performance-marketing\/infographic-73-of-millennials-use-their-phones-to-shop-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">use their phones when shopping online<\/a>, especially as the experience and technology has made it more accessible, convenient, and even desirable \u2014 as in the case of many retailers and stores creating dedicated apps for shopping, checkout, and order tracking.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Applying this when Marketing to Millennials vs Gen Z<\/h4>\n\n\n\n<p>As both generations are very mobile-first when it comes to doing their online shopping, here are some recommendations to help you level up your marketing campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invest in mobile-first design for your online store and website.<\/li>\n\n\n\n<li>Consider launching an app for ecommerce experiences. Alternatively, consider finding retailers with said apps who can carry your products and get your brand in front of millennials and Gen Z who have these shopping apps on their phone.<\/li>\n\n\n\n<li>Make sure your shopping sites load quickly on mobile. These tech-savvy generations, and Gen Z especially, are known <a href=\"https:\/\/www.ibm.com\/downloads\/cas\/W07A8QGE\" target=\"_blank\" rel=\"noreferrer noopener\">not to want to use sites and apps that are slow to load<\/a>.<\/li>\n\n\n\n<li>For millennials who put priority over convenience and experience, test your user experience and user interface to make sure online shopping flows well. Whenever possible, make sure your checkout process is as short as possible.<\/li>\n\n\n\n<li>Many Gen Z, most especially the younger within this generation, are currently <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-trends\/vibe-check-how-gen-z-influencing-future-retail-and-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">not able to have a credit card<\/a>. Because of this, enable as many online shopping payment methods as possible, including online wallets or \u201cbuy now, pay later\u201d type of plans.&nbsp;<\/li>\n\n\n\n<li>As we see a rise in new technology, we also see that Gen Z is paving the way for \u201c<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/05\/17\/gen-z-and-the-rise-of-social-commerce\/?sh=19b1d666251d\" target=\"_blank\" rel=\"noreferrer noopener\">social commerce<\/a>\u201d \u2014 or shopping completely within a social media app like Facebook or Instagram. Because of this, make the most of free shop tools from Instagram or Facebook, and keep an eye out for social media platforms that release new shopping features to follow suit.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. The Marketing Channels They Frequent&nbsp;<\/h3>\n\n\n\n<p>While both millennials and Gen Z are social media savvy, there can be a surprising difference in the marketing channels that they prefer to frequent and how much time they spend on them.<\/p>\n\n\n\n<p>Millennials grew up with early social media sites like Myspace and Tumblr, but the most <a href=\"https:\/\/www.ypulse.com\/article\/2020\/09\/28\/the-latest-stats-on-which-social-platforms-are-winning-gen-z-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">popular social media platform<\/a> for them is still Facebook, followed closely by YouTube and Instagram. Platforms like Twitter and LinkedIn are also close to their top social media channels visited in a day.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/09\/7-key-differences-when-marketing-to-millennials-and-gen-z-2-1024x393.jpg\" alt=\"Social media platforms Millennials are using now\" class=\"wp-image-43337 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/393;\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.ypulse.com\/article\/2020\/09\/28\/the-latest-stats-on-which-social-platforms-are-winning-gen-z-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">YPulse<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Millennials, according to their self-reports, say they use social media for about 3.8 hours a day on average. This number may have gone up during the COVID-19 pandemic, and we\u2019re still to see if these changes will carry through in a post-pandemic world.<\/p>\n\n\n\n<p>On the other hand, the top social media platforms for a Gen Z are mostly video-based platforms, like TikTok, Snapchat, Instagram, and YouTube.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/09\/7-key-differences-when-marketing-to-millennials-and-gen-z-3-1024x413.jpg\" alt=\"Social media platforms Gen Z is using now\" class=\"wp-image-43340 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/413;\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.ypulse.com\/article\/2020\/09\/28\/the-latest-stats-on-which-social-platforms-are-winning-gen-z-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">YPulse<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Gen Z is the generation most likely to spend more time on social media than any other generation. According to their own self-reports from the same study on millennials, they estimate that they spend over 4.5 hours on social media per day. This number reportedly does not include the time they spend gaming.<\/p>\n\n\n\n<p>Despite the differences, both generations seem to prefer each social platform for more or less the same reasons. The top reasons millennials and Gen Z are on their preferred social media platforms are to follow people who share their interests, creators and influencers, and entertainment accounts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/09\/7-key-differences-when-marketing-to-millennials-and-gen-z-4-1024x982.jpg\" alt=\"Who do they follow on social media?\" class=\"wp-image-43343 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/982;\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.ypulse.com\/article\/2021\/02\/22\/gen-z-millennials-use-social-media-differently-heres-x-charts-that-show-how\/\" target=\"_blank\" rel=\"noreferrer noopener\">YPulse<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Applying this when Marketing to Millennials vs Gen Z<\/h4>\n\n\n\n<p>As we\u2019ve seen here, social media platforms are not equal between these two generations. Take note of these recommendations when you\u2019re planning campaigns for marketing to millennials and for marketing to Gen Z:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both generations follow online creators and influencers and are <a href=\"https:\/\/www.emarketer.com\/content\/influencers-more-likely-to-inspire-gen-zer-and-millennial-purchases\" target=\"_blank\" rel=\"noreferrer noopener\">known to trust influencer recommendations<\/a>. Take note of rising social media apps like TikTok and <a href=\"https:\/\/leadhackrs.com\/working-with-tiktok-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">work with influencers<\/a> on these platforms.<\/li>\n\n\n\n<li>Video platforms, especially those that support short-form videos, are on the rise for both generations. Be present in these platforms and create engaging content that can keep their attention.<\/li>\n\n\n\n<li>Create strategic partnerships with not only influencers but other brands or individuals who may already have a millennial or Gen Z audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Buying Frequency&nbsp;<\/h3>\n\n\n\n<p>As we see more Gen Z join the workforce, we\u2019re starting to notice just how different their purchasing habits are from their millennial counterparts. Despite the difference, however, we can say one thing they have in common: both millennial and Gen Z generations spend significantly less <a href=\"https:\/\/mention.com\/en\/blog\/generational-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">than the generations prior.<\/a><\/p>\n\n\n\n<p>According to a report by Ernst &amp; Young, a whopping 74% of millennials have bought products online more than once a month. Meanwhile in comparison, only 49% of Gen Z report the same purchasing habits.<\/p>\n\n\n\n<p>We can tie these back to their outlook on money. Because Gen Z are known to be more practical and pragmatic, they may only purchase when a need arises.&nbsp;<\/p>\n\n\n\n<p>Millennials, on the other hand, are more likely to be optimistic about their financial futures. They\u2019re educated and are reportedly <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2018\/12\/11\/young-adult-households-are-earning-more-than-most-older-americans-did-at-the-same-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">earning more than older generations<\/a> did at the same age.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Applying this when Marketing to Millennials vs Gen Z<\/h4>\n\n\n\n<p>As buying habits of Gen Z are yet to get clearer as more and more join the workforce and increase their spending power, here\u2019s what we can learn from the current generation when it comes to selling to them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen Z are known to be pragmatic, so make your marketing campaigns reflect that need for pragmatism. Add practical value add-ons like free shipping or discount codes that might help them make easier decisions about your product.<\/li>\n\n\n\n<li>Because both generations are spending less than older generations, brands may need to ramp up their products\u2019 benefits to truly convince these generations to make a purchase. Product quality is going to be a big factor for these groups, so make sure your product gives them their money\u2019s worth.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Brand Loyalty Levels&nbsp;<\/h3>\n\n\n\n<p>Brand loyalty will play a huge role in the purchasing decisions of both millennials and Gen Z. Where we first saw this among millennials, who were the first generation who took their personal values and <a href=\"https:\/\/www.prdaily.com\/report-83-of-millennials-want-brands-to-align-with-them-on-values\/\" target=\"_blank\" rel=\"noreferrer noopener\">demanded that brands follow suit<\/a>, we see this trend only keeping up among the Gen Z market.<\/p>\n\n\n\n<p>Both millennials and Gen Z value sustainability, environmentalism, and <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/meet-the-future\" target=\"_blank\" rel=\"noreferrer noopener\">social justice<\/a>. They want their brands to stand for a cause; a cause that they themselves would stand for.&nbsp;<\/p>\n\n\n\n<p>In fact, Gen Z have notably said they are willing to pay a premium on brands who offer sustainable options or have sustainability as a core value in their business model.&nbsp;<\/p>\n\n\n\n<p>These generations are far more willing to hold brands that do wrong accountable, will not be afraid to boycott, nor will they be silent online if said brands in the wrong don\u2019t change.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Applying this when Marketing to Millennials vs Gen Z<\/h4>\n\n\n\n<p>Brand loyalty will be a key currency when marketing to millennials and Gen Z. Here\u2019s what we recommend as you plan your next campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invest in a strong brand identity. <a href=\"https:\/\/packlane.com\/blog\/how-to-make-your-custom-packaging-stand-out\" target=\"_blank\" rel=\"noreferrer noopener\">Reports have shown that 71% of millennials<\/a> are more likely to purchase from brands that share the same values as them, so your brand identity needs to reflect these values important to your customers.<\/li>\n\n\n\n<li>Walk your talk. Expressing your values is one thing, but living them is another. It\u2019s a big investment to <a href=\"https:\/\/blog.trendscoutuk.com\/7-effective-ways-startups-can-humanise-their-brand-and-marketing-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">make sure your company can align its values<\/a> with millennials and Gen Z, but consider it an investment in the future as many individuals in these markets refuse to compromise on what drives them.<\/li>\n\n\n\n<li>Make the effort to show consumers how you are living out your values. Publish reports that summarize any causes you\u2019ve supported and how, or make it clear that their support for your brand is helping make a difference.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Perception Towards Ads and Branded Content&nbsp;<\/h3>\n\n\n\n<p>Advertising might be taking a hit with these younger generations. Millennials and Gen Z feel <a href=\"https:\/\/www.forbes.com\/sites\/pauljankowski\/2020\/07\/01\/gen-z-to-brands-show-us-you-know-us-by-personalizing-your-ads\/?sh=170b72ff5aee\" target=\"_blank\" rel=\"noreferrer noopener\">less connected to the ads they see online<\/a>; only 36% of millennials and 32% of Gen Z reportedly trust the ads they\u2019re targeted by on social media.<\/p>\n\n\n\n<p>What this means is relying solely on ads won\u2019t guarantee success of your marketing campaigns. While millennials are more likely to consider buying from brands after seeing them on traditional ads (including social media and podcast brand sponsor read-outs), Gen Z might be a little more immune.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.alistdaily.com\/digital\/82-percent-of-gen-z-skip-ads-more-than-half-use-ad-blockers\/\" target=\"_blank\" rel=\"noreferrer noopener\">A huge chunk of Gen Z<\/a> have reportedly installed some kind of ad blocker on their devices \u2014 even mobile \u2014 and an even bigger chunk is more likely to skip an ad they see online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Applying this when Marketing to Millennials vs Gen Z<\/h4>\n\n\n\n<p>If traditional advertising means online is endangered by the younger generations\u2019 shifting habits, here\u2019s how you can still make the most of your marketing and sales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize information over simple advertising. Millennials and Gen Z don\u2019t want to be sold to; they prefer content that feels more educational and beneficial over content that is only meant to sell. Because of this, focus on tactics like influencer marketing.<\/li>\n\n\n\n<li>Generate as much organic buzz about your brand as possible. <a href=\"https:\/\/respona.com\/blog\/earned-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Earned media<\/a> is that which you can\u2019t buy; it\u2019s when the press and consumers themselves talk about you online and spread the word. Because of this, brainstorm products and campaigns that stand a chance to get picked up by consumers and media outlets alike.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Preferred Content Type&nbsp;<\/h3>\n\n\n\n<p>Finally, let\u2019s take a look at how millennials and Gen Z differ in their preferred types of content to consume online. These can vastly influence their purchasing decisions, especially if you\u2019re creating the right content that appeals to their tastes.<\/p>\n\n\n\n<p>For one thing, both Gen Z and millennials seem to enjoy entertaining content online. They flock to sites like YouTube to see videos from popular creators, and they spend time consuming micro-content like Instagram Stories and TikToks.<\/p>\n\n\n\n<p>Gen Z is more likely to <a href=\"https:\/\/www.forbes.com\/sites\/jessicabaron\/2019\/07\/03\/the-key-to-gen-z-is-video-content\/?sh=4e7e08603484\" target=\"_blank\" rel=\"noreferrer noopener\">prefer video content<\/a> over their millennial counterparts. And though they\u2019re active on sites like Instagram, they are increasingly moving away from over-filtered and aspirational feeds and posts. They <a href=\"https:\/\/www.ogilvy.com\/sites\/g\/files\/dhpsjz106\/files\/pdfdocuments\/RedPaper_GenZ_OSL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">want brands to be more authentic<\/a> and real than selling them a lifestyle they know is unreachable for the majority.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/09\/7-key-differences-when-marketing-to-millennials-and-gen-z-5-1024x982.jpg\" alt=\"What are the main reasons they visit the social media platforms they use?\" class=\"wp-image-43346 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/982;\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.ypulse.com\/article\/2021\/02\/22\/gen-z-millennials-use-social-media-differently-heres-x-charts-that-show-how\/\" target=\"_blank\" rel=\"noreferrer noopener\">YPulse<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Applying this when Marketing to Millennials vs Gen Z<\/h4>\n\n\n\n<p>As we\u2019re seeing video content rising the ranks between Gen Z and millennial shoppers, it\u2019s time we make changes in our own marketing campaigns too. We recommend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investing in video marketing and influencer marketing together. These consumers want to feel like they\u2019re not being sold to, so meet that need by creating or partnering with creators who can educate consumers about your products instead.<\/li>\n\n\n\n<li>Entertainment is quickly becoming a key ingredient in successful marketing campaigns. As younger generations tend to prefer entertaining content, you can look into memes and comedy to reach these shoppers and get their attention.<\/li>\n\n\n\n<li>Just because video is rising doesn\u2019t mean you can\u2019t invest in other content types. Some content like infographics, Carousels and albums, and the like have the ability to go viral on social media apps like Instagram, especially if they relate to consumers\u2019 values, as we saw in a previous item on this list.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\/conclusion\">Key Takeaways\/Conclusion<\/h2>\n\n\n\n<p>Now that more and more Gen Z are joining the workforce, we\u2019re seeing just how different their shopping habits and views are compared to millennials. There are definitely similarities, and we can almost say that Gen Z shoppers take what millennials believe and prefer to the next level.&nbsp;<\/p>\n\n\n\n<p>Keep this article handy for the next time you plan your marketing campaigns. Highlight which market segment is your bigger market so you can prioritize different platforms, content types, and more. And don\u2019t be afraid to experiment and try new things; if there\u2019s anything we\u2019ve learned about millennials and Gen Z, they\u2019re not afraid to make changes in the world and will likely appreciate brands who do the same.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we\u2019re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.&nbsp; It\u2019s no secret that each generation is shaped &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/millennial-vs-gen-z-marketing-7-key-differences-marketers-should-know\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know<\/span><\/a><\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-43328","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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