{"id":45799,"date":"2021-12-30T14:17:21","date_gmt":"2021-12-30T14:17:21","guid":{"rendered":"https:\/\/mention.com\/?p=45799"},"modified":"2022-03-17T13:55:41","modified_gmt":"2022-03-17T13:55:41","slug":"2021-mentions-year-in-review","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/2021-mentions-year-in-review\/","title":{"rendered":"2021 &#8211; Mention&#8217;s Year in Review"},"content":{"rendered":"\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ul class=\"men_tofc wp-block-list\"><li><meta charset=\"utf-8\"><a href=\"#50%-of-marketers-globally-have-turned-to-social-listening\">50% of marketers globally have turned to Social Listening<\/a><\/li><li><meta charset=\"utf-8\"><a href=\"#social-listening-is-a-necessity-for-business-in-2022\">Social Listening is a necessity for business in 2022<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"50%-of-marketers-globally-have-turned-to-social-listening\">50% of marketers globally have turned to Social Listening<\/h2>\n\n\n\n<p>Mention is celebrating its 10 year anniversary this year. It may seem like nearly a century in software years. But we promise to continue to innovate to deliver a solution that meets the needs of your ever-changing industry.&nbsp;<\/p>\n\n\n\n<p>Over the years, Mention has grown side by side with digital marketers, ensuring that our solution is equipped to help you understand what\u2019s going on out there. Whether it&#8217;s adding new video sources such as TikTok, or enhancing and offering even more reporting options \u2013 we\u2019re doing it all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-listening-is-a-necessity-for-business-in-2022\">Social Listening is a necessity for business in 2022<\/h2>\n\n\n\n<p>At the cusp of 2022, already<a href=\"https:\/\/www.emarketer.com\/content\/social-listening\" target=\"_blank\" rel=\"noreferrer noopener\"> half of worldwide marketers<\/a> have turned to social listening to understand consumers\u2019 changing preferences during the pandemic. Why? Social listening is both faster and more efficient for professionals to understand trends and consumer sentiment in near real-time.&nbsp;<\/p>\n\n\n\n<p>There\u2019s no better time than now for businesses to look at consumers as the source of marketing inspiration. Brands today can use social listening to uncover trends in conversation that can shape how and what you communicate online. We already know that the majority of consumers like brands that feel genuine and authentic. As engagement online has gone up due to stay at home policies, it&#8217;s even more necessary for brands to stay accessible and relevant on social channels.&nbsp;<\/p>\n\n\n\n<p>This year, thousands of users used Mention to understand what was being said about their brand online. To date, we\u2019ve delivered over 18.7 billion mentions to professionals around the world that\u2019s impacted the way they do business.&nbsp;<\/p>\n\n\n\n<p>Mention provides a more well-rounded look at the perceptions of products and services by monitoring over 1 billion sources from influencers, consumers, competitors and press.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/2021-mentions-year-in-review-2-724x1024.jpg\" alt=\"Social Listening is a necessity for business in 2022\" class=\"wp-image-45842 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/2021-mentions-year-in-review-2-724x1024.jpg 724w, https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/2021-mentions-year-in-review-2-212x300.jpg 212w, https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/2021-mentions-year-in-review-2-768x1087.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/2021-mentions-year-in-review-2-1085x1536.jpg 1085w, https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/2021-mentions-year-in-review-2.jpg 1190w\" data-sizes=\"(max-width: 724px) 100vw, 724px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 724px; --smush-placeholder-aspect-ratio: 724\/1024;\" \/><\/figure>\n\n\n\n<p>Interested in measuring key metrics that unravel insights about your business? With Mention\u2019s easy Alert creation, you can easily start tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Conversation Volume<\/strong> \u2013 the number of mentions your brand receives on social media or on the web<\/li><li><strong>Sentiment<\/strong> \u2013 what people are saying about your brand, and their emotion towards it, whether it\u2019s positive or negative<\/li><li><strong>Reach<\/strong> \u2013 the potential web traffic on the content you\u2019re monitoring<\/li><li><strong>Competitor Mentions<\/strong> \u2013 keep an eye on competitor social interactions, product announcements, follower size, and mentions to improve market share in your industry<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large men_noborder\"><a href=\"https:\/\/social.agorapulse.com\/mention-trial\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"439\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/Free-Trial-CTA-1-1024x439.jpg\" alt=\"Start your free trial with Mention now\" class=\"wp-image-45831 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/Free-Trial-CTA-1-1024x439.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/Free-Trial-CTA-1-300x129.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/Free-Trial-CTA-1-768x329.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2021\/12\/Free-Trial-CTA-1.jpg 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/439;\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents: 50% of marketers globally have turned to Social Listening Social Listening is a necessity for business in 2022 50% of marketers globally have turned to Social Listening Mention is celebrating its 10 year anniversary this year. It may seem like nearly a century in software years. But we promise to continue to &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/2021-mentions-year-in-review\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">2021 &#8211; Mention&#8217;s Year in Review<\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":46554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[320],"tags":[],"class_list":["post-45799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2021 - Mention&#039;s Year in Review | Mention<\/title>\n<meta name=\"description\" content=\"Mention is celebrating its 10 year anniversary this year. 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