{"id":45976,"date":"2022-01-26T11:00:00","date_gmt":"2022-01-26T11:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=45976"},"modified":"2025-01-16T13:59:10","modified_gmt":"2025-01-16T13:59:10","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/influencer-marketing\/","title":{"rendered":"Think small: Big trends in influencer marketing"},"content":{"rendered":"\n<p><em>The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority.<\/em><\/p>\n\n\n\n<p>Growth marketing experts agree that influencer marketing isn\u2019t going anywhere. Most believe it will continue to grow exponentially in the coming years.&nbsp;<\/p>\n\n\n\n<p>Jonathan Martinez, quoted in a <a href=\"https:\/\/techcrunch.com\/2021\/12\/23\/10-growth-marketing-experts-share-their-2022-predictions-and-new-years-resolutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a> article, believes \u201cwe\u2019re still less than 10% of the way there on how impactful influencers will be in the next decade.\u201d <\/p>\n\n\n\n<p>As savvy marketers know, influencer marketing is most effective when it\u2019s done strategically. Sure, you could throw truckloads of money on a big name with a huge following but are you sure it will move you toward your desired goal?&nbsp;<\/p>\n\n\n\n<p>Remember the time-tested marketing principle: If you\u2019re marketing to everybody, you\u2019re marketing to nobody. Big-name influencers reach a lot of people. But are they the people most likely to buy your product or use your services?<\/p>\n\n\n\n<p>In many cases, the answer is no.<\/p>\n\n\n\n<p>The good news is that you can benefit from influencer marketing without a huge budget. Not only is thinking smaller more affordable, it\u2019s often more effective.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/get.later.com\/influencer-marketing-report-selling-power\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing report<\/a> created by Later and Fohr revealed that the Instagram influencers with the highest engagement rates have the lowest follower counts. As follower counts rise, engagement drops.<\/p>\n\n\n\n<p>Thinking smaller is also more targeted, helping you connect with the audiences you want to reach.<\/p>\n\n\n\n<p>Employee influencer marketing, nano influencer marketing, and niche influencer marketing can be essential tools to have in your toolkit. Here\u2019s what you need to know to get the most out of these influencer marketing strategies.&nbsp;<\/p>\n\n\n\n<p class=\"men_tofc\">Table of Contents: <\/p>\n\n\n\n<ul class=\"wp-block-list men_tofc\">\n<li><a href=\"#employee-influencer-marketing\">Employee influencer marketing<\/a><\/li>\n\n\n\n<li><a href=\"#nano-influencers\">Nano influencers<\/a><\/li>\n\n\n\n<li><a href=\"#niche-influencer-marketing\">Niche influencer marketing<\/a><\/li>\n\n\n\n<li><a href=\"#the-takeaway\">The takeaway<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"employee-influencer-marketing\">Employee influencer marketing&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Who they are<\/h3>\n\n\n\n<p>If you\u2019re scouring multiple platforms for the perfect influencers, you could be missing the obvious answer: Your brand\u2019s most effective influencers may be right in front of you.&nbsp;<\/p>\n\n\n\n<p>Your employees love what you\u2019re doing. They work for you because they believe in your values and your culture. They\u2019re intimately familiar with your products or services. And each of them belongs to multiple unique communities, each with its own network. The results could ripple outward if you ask your team to spread the word.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/smt-employee-advocacy-survey-2019-part-1-the-current-state-of-employee-a\/563018\/#:~:text=Previous%20research%20has%20shown%20that,36%25%20if%20the%20same%20were\" target=\"_blank\" rel=\"noreferrer noopener\">Social Media Today<\/a> shares eye-opening research on employee influencer marketing:&nbsp;\u201cEmployee content sees 8x more engagement than content shared through a brand\u2019s channel.\u201d<\/p>\n\n\n\n<p>As a bonus, asking your employees to advocate for your brand signals that you trust their judgment and value their expertise \u2013 which could translate to improved morale and worker retention.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"892\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-1-1024x892.jpg\" alt=\"Employee influencer marketing\u00a0example\" class=\"wp-image-46021 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-1-1024x892.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-1-300x261.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-1-768x669.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-1.jpg 1086w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/892;\" \/><figcaption class=\"wp-element-caption\">Francesca Chong, Head of Content at Mention, posts as an employee influencer announcing job openings at Mention.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Why it works<\/h3>\n\n\n\n<p>Social media users see employee-created content as more relatable and authentic than content produced by a brand.<\/p>\n\n\n\n<p>Plus, people love getting a peek behind the scenes at brands they\u2019re curious about. If your employee content is compelling and provides a unique angle, the audience feels they\u2019re getting exclusive inside access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Employee influencer marketing in action<\/h3>\n\n\n\n<p>The StarbucksPartners Instagram account features Starbucks employees sharing \u201cwhat it means #ToBeAPartner.\u201d Content themes include latte art contest winners, coffee tutorials, and longevity appreciation. \u201cPartner superlatives\u201d are a fun throwback to high school yearbooks, with awards given for \u201cmost likely to volunteer to do the dishes\u201d and the cheeky but loving \u201cmost likely to forget their apron.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-2-560x1024.jpg\" alt=\"Employee influencer marketing in action\" class=\"wp-image-46024 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-2-560x1024.jpg 560w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-2-164x300.jpg 164w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-2-768x1403.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-2-841x1536.jpg 841w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-2.jpg 1094w\" data-sizes=\"(max-width: 560px) 100vw, 560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 560px; --smush-placeholder-aspect-ratio: 560\/1024;\" \/><\/figure>\n<\/div>\n\n\n<p>Macy\u2019s has a landing page for the ambassadors it calls the \u201cMacy\u2019s Style Crew.\u201d The brand offers incentives to employees whose content leads to sales.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"828\" height=\"632\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-3.jpg\" alt=\"Employee influencer marketing in action example\" class=\"wp-image-46027 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-3.jpg 828w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-3-300x229.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/employee-influencer-marketing-3-768x586.jpg 768w\" data-sizes=\"(max-width: 828px) 100vw, 828px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 828px; --smush-placeholder-aspect-ratio: 828\/632;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<p>Of all the influencer categories featured here, employee influencers are, obviously, the easiest to find. But it\u2019s worth considering which of your employees might be the most effective at producing this type of content.&nbsp;<\/p>\n\n\n\n<p>Questions to consider: Who is your audience? What platforms are they on? Which of your employees are on those platforms?&nbsp;<\/p>\n\n\n\n<p>It\u2019s reasonable to consider follower counts, but engagement may be a more relevant metric in this category. Maybe you have an employee with a small follower count, but whose content consistently inspires shares and enthusiastic comments.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make it work for you<\/h3>\n\n\n\n<p>While these examples come from major brands, employee influencer marketing is accessible at any level. To get started, identify candidates who might be interested in participating. <a href=\"https:\/\/mention.com\/en\/blog\/improve-employee-advocacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Think about incentives<\/a> you might offer to encourage them to create content. And provide guidelines, such as hashtags you want your team to use when posting.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nano-influencers\">Nano influencers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Who they are<\/h3>\n\n\n\n<p>Influencer tiers are ranked by their follower counts. Mega macro-influencers are at the highest level, with over one million followers. Nano influencers are at the other end of the spectrum, with 10,000 or fewer followers. But small can be mighty. Many nano influencers have extremely loyal followers who eagerly engage with their content. According to the Later and Fohr report, nano influencers have the highest engagement rate at any influencer level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why it works<\/h3>\n\n\n\n<p>Again, authenticity is the name of the game. Nano influencers are typically seen by their audiences as more genuine and real than influencers with huge follower counts.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also easier for a brand to build a true relationship with a nano influencer \u2013 typically you\u2019ll deal with them directly, rather than with an assistant or other employee.&nbsp;<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/techcrunch.com\/2021\/12\/23\/10-growth-marketing-experts-share-their-2022-predictions-and-new-years-resolutions\/\" target=\"_blank\">Gus Ferguson and Alyssa Crankshaw<\/a>, co-founders of Ascendant, have seen this strategy pay off: \u201cThose repetitive, consistent, and truly authentic relationships are an insanely powerful marketing asset.<\/span> We\u2019ve achieved some of our most spectacular results from this kind of work on behalf of our clients. It\u2019s probably my favorite marketing strategy.\u201d<\/p>\n\n\n\n<p>And because nano influencers are more affordable, it may be feasible for brands to partner with multiple individuals \u2013 a model that can reach more networks over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nano influencer marketing in action<\/h3>\n\n\n\n<p>The recovery footwear brand Oofos regularly features athlete influencers \u2013 but not marquee NFL stars. Their Instagram account features surfers, volleyball players, and ballet dancers.&nbsp;<\/p>\n\n\n\n<p>At an even more nano level, they build relationships with teachers, healthcare workers, and others who spend all day on their feet. The nurse Haley Adelman is a relatable choice for their intended audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"662\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-1-1024x662.jpg\" alt=\"Nano influencer marketing in action\" class=\"wp-image-46030 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-1-1024x662.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-1-300x194.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-1-768x497.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-1.jpg 1033w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/662;\" \/><figcaption class=\"wp-element-caption\">Oofos asks nurse, Haley Adelman, to be a nano-influencer for the brand.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Victoria Davis is a nano influencer whose audience loves plant-based and DIY beauty products \u2013 a perfect fit for a wellness-focused CBD company like Hulsa Wellness or <a href=\"https:\/\/hanapiz.com\">Hanapiz<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"663\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-2-1024x663.jpg\" alt=\"Nano influencer marketing in action example\" class=\"wp-image-46033 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-2-1024x663.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-2-300x194.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-2-768x497.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/nano-influencers-2.jpg 1033w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/663;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<p>You may find nano influencers among your existing customer base. The best influencers tend to start out as big fans of your brand before moving into an influencer role: You know their support for you is genuine, which will come across in their content.&nbsp;<\/p>\n\n\n\n<p>Search for your brand on various platforms. Are there people who have been raving about you, perhaps without tagging you? If you find anyone who\u2019s been posting about you, do a careful scan of their other content. Do they align with your values? Does their tone and style align with your brand? Would your audience see them as an authority?<\/p>\n\n\n\n<p>If you don\u2019t have obvious candidates to start with, influencer marketing platforms such as Pixlee can be a good source for finding nano influencers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make it work for you<\/h3>\n\n\n\n<p>Once you\u2019ve identified a nano influencer who aligns well with your brand, reach out and propose a collaboration: A PS in their newsletter, an Instagram story where they offer a free resource or discount, a free call with you about your service, or a free promotional event about your product.<\/p>\n\n\n\n<p>Testimonials are another way to leverage nano influencers: Getting an influencer with a small but dedicated following to <a href=\"https:\/\/www.morelliwriters.com\/testimonialtemplate\" target=\"_blank\" rel=\"noreferrer noopener\">provide a glowing testimonial<\/a> can do wonders for your brand\u2019s visibility and reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"niche-influencer-marketing\">Niche influencer marketing&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Who they are<\/h3>\n\n\n\n<p>Niche influencers occupy a specialized segment of the market. Not just musicians but ambient French horn players. Not just herbalists but Latinx wildcrafters.&nbsp;<\/p>\n\n\n\n<p>Niche influencers can be at any level of the influencer scale, from nano to mega.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why it works<\/h3>\n\n\n\n<p>Niche influencers can connect you directly with specialized audiences. They tend to have loyal followers with an identity-based connection to their content. As a result, their word can carry a lot of weight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Niche influencer marketing in action<\/h3>\n\n\n\n<p>The personal styling company StitchFix is naturally inclined to work with influencers in the fashion space. However, they went a step further to identify niche influencers who reach specific audiences. They include Sarah Tripp, a body positivity fashion blogger.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"971\" height=\"526\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-1.jpg\" alt=\"Niche influencer marketing\" class=\"wp-image-46036 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-1.jpg 971w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-1-300x163.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-1-768x416.jpg 768w\" data-sizes=\"(max-width: 971px) 100vw, 971px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 971px; --smush-placeholder-aspect-ratio: 971\/526;\" \/><\/figure>\n<\/div>\n\n\n<p>A fashion model might not seem like the first choice for a cookware company. But GreenPan, makers of non-toxic, non-stick cookware, found a niche influencer in model Holly Owens. Holly\u2019s content focuses on health, wellness, and non-toxic lifestyle choices \u2013 and her followers eagerly consume that content. For GreenPan, her posts focus on the brand\u2019s healthy ethos.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"903\" height=\"627\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-2.jpg\" alt=\"Niche influencer marketing example\" class=\"wp-image-46039 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-2.jpg 903w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-2-300x208.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/01\/niche-influencer-marketing-2-768x533.jpg 768w\" data-sizes=\"(max-width: 903px) 100vw, 903px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 903px; --smush-placeholder-aspect-ratio: 903\/627;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<p><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Social listening<\/a> is a great way to identify niche influencers who may fit your brand. How are customers using your product? You may find a niche audience you weren\u2019t aware of.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re running a make-up company, you\u2019ve surely considered teen girls a potential audience. But have you considered drag queens? Depending on your budget, you could go mega macro (e.g. RuPaul), macro (a contestant on RuPaul\u2019s Drag Race), or nano (someone from your local drag house).<\/p>\n\n\n\n<p>If you\u2019re selling artisanal vanilla extract, you\u2019ve surely thought about bakers. But what about gluten-free bakers?<\/p>\n\n\n\n<p>Once you identify a promising niche, use keywords and hashtags to find the influencers in that space.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make it work for you<\/h3>\n\n\n\n<p>After identifying a niche influencer you\u2019d like to work with, focus on building a relationship. Send them a product or offer them a service for them to consider promoting. Be sure to consider what\u2019s in it for them.&nbsp;<\/p>\n\n\n\n<p>Write a pitch that conveys how the partnership would be mutually beneficial. What can you offer them beyond direct compensation \u2013 perhaps in the realm of networking, brand alignment, or insider access?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\">The takeaway&nbsp;<\/h2>\n\n\n\n<p>Working with influencers can elevate your business and connect you to new audiences. Rather than shooting for the moon, be strategic about what you spend and whom you approach. Social listening and utilizing influencer marketing in 2025 can support your business growth and supercharge your success. Working with employee, nano, and niche influencers can bring you directly to your audience in a way that\u2019s direct, relatable, and trustworthy.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree that influencer marketing isn\u2019t going anywhere. Most believe it will continue to grow exponentially in the coming years.&nbsp; Jonathan Martinez, quoted in a TechCrunch article, believes \u201cwe\u2019re still less than 10% of the way there on how &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/influencer-marketing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Think small: Big trends in influencer marketing<\/span><\/a><\/p>\n","protected":false},"author":348,"featured_media":46017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,344],"tags":[],"class_list":["post-45976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Think small: Big trends in influencer marketing | Mention<\/title>\n<meta name=\"description\" content=\"Working with influencers can elevate your business and connect you to new audiences! 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