{"id":48588,"date":"2022-06-10T11:00:00","date_gmt":"2022-06-10T11:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=48588"},"modified":"2022-06-09T16:06:40","modified_gmt":"2022-06-09T16:06:40","slug":"instagram-chatbots","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-chatbots\/","title":{"rendered":"Chatbots on Instagram: How to Use Them to Boost Conversions and Sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Before we dive deeper into the perks of chatbots for business, let\u2019s set the stage with some <a href=\"https:\/\/thrivemyway.com\/chatbot-statistics\/#:~:text=60%25%20of%20people%20have%20engaged,driving%20disruption%20in%20their%20industry.\" target=\"_blank\" rel=\"noreferrer noopener\">interesting chatbots stats<\/a>:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chatbots are capable of handling as much as 80% of common enquiries.\u00a0<\/li><li>Conversational artificial intelligence handled almost one in six global customer service interactions.\u00a0<\/li><li>27% of consumers were unsure whether the last <a href=\"https:\/\/www.combin.com\/blog\/how-businesses-can-deliver-excellent-customer-services-through-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer support<\/a> interaction was with a chatbot or a human agent.<\/li><li>More than 40% of consumers use chatbot marketing tools for purchases, thus making conversational AI an outstanding acquisition for your salesforce.<\/li><li>87.2% of buyers say they had a neutral or <a href=\"https:\/\/mention.com\/en\/blog\/monitor-review-sites-with-mention\/\" target=\"_blank\" rel=\"noreferrer noopener\">positive customer experience<\/a> talking to chatbots.<\/li><li>Conversations with chatbots acquire a <a href=\"https:\/\/mention.com\/en\/blog\/roi-customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer satisfaction rate<\/a> of 87.58%, which is 2% higher than the rate for communication with human agents.<\/li><li>35% of customers report they would like to see more businesses leveraging chatbots.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mention.com\/en\/blog\/creative-b2b-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content is king<\/a>, of course, but what\u2019s next? Imagine spending hours on Instagram posts, <a href=\"https:\/\/www.combin.com\/guide\/how-to-schedule-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">stories<\/a>, <a href=\"https:\/\/www.combin.com\/blog\/how-to-gain-more-views-of-instagram-reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reels<\/a>, and live streams, but how can you convert these content efforts into sales? Unfortunately, a large number of companies cannot answer this question clearly.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s when Instagram chatbots come in handy.&nbsp;<\/p>\n\n\n\n<p class=\"men_tofc wp-block-paragraph\">Table of Contents: <\/p>\n\n\n\n<ul class=\"men_tofc wp-block-list\"><li><a href=\"#what-are-instagram-chatbots?\">What are Instagram chatbots?<\/a><\/li><li><a href=\"#how-to-boost-conversions-and-sales-with-instagram-chatbots\">How to boost conversions and sales with Instagram chatbots<\/a><\/li><li><a href=\"#instagram-chatbots:-common-mistakes\">Instagram chatbots: Common mistakes<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-instagram-chatbots?\">What are Instagram chatbots?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A chatbot is an automated conversation bot that is embedded into Instagram. So when talking to a chatbot, you\u2019re having a conversation not with an actual human but with a computer. Here\u2019s what it can look like:\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"950\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-1-950x1024.jpg\" alt=\"What are Instagram chatbots?\u00a0Chatimize example\" class=\"wp-image-48591 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-1-950x1024.jpg 950w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-1-278x300.jpg 278w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-1-768x827.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-1.jpg 1008w\" data-sizes=\"(max-width: 950px) 100vw, 950px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 950px; --smush-placeholder-aspect-ratio: 950\/1024;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Instagram chatbots can send welcome messages to new followers or send automated messages back to those who text you in DM. The perk of having a chatbot is that it works 24\/7 and can have multiple one-on-one chats simultaneously.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sadly, Instagram doesn\u2019t yet provide a native in-app solution for a chatbot embed. This means that to streamline your <a href=\"https:\/\/mention.com\/en\/blog\/branding-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer interaction experience<\/a>, you will need to use third-party tools that will allow you to create chatbots in a couple of clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t confuse chatbots on Instagram with Instagram bots, though!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.combin.com\/blog\/why-is-it-unsafe-to-buy-instagram-followers-a574f3b5e7e2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram bots<\/a> are fake accounts that some brands and wannabe influencers buy to make it look like they have massive followership; they get more likes and comments than they <em>actually<\/em> do. They \u2018try\u2019 to look like real people and actual followers, but they aren\u2019t good at it: they comment with random things consisting mainly of emojis, send weird DMs, and their accounts don\u2019t look alive.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"990\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-2-1024x990.jpg\" alt=\"What are Instagram chatbots?\u00a0Fake account example\" class=\"wp-image-48594 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-2-1024x990.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-2-300x290.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-2-768x742.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-2.jpg 1378w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/990;\" \/><figcaption>Source: <a href=\"https:\/\/www.combin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Combin<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"http:\/\/www.combin.com\/product\/instagram-growth\/?utm_source=mention&amp;utm_medium=guestarticle\" target=\"_blank\" rel=\"noreferrer noopener\">Combin Growth<\/a>, you can distinguish between real followers and fake. The <a href=\"https:\/\/combin.com\/blog\/machine-learning-followers-section-and-other-new-features-of-the-latest-combin-release-5cd8554161bb\" target=\"_blank\" rel=\"noreferrer noopener\">machine-learning enhanced analysis<\/a> leveraged by Combin detects bot-like accounts and posts with a 90% precision. It analyses such facets as followers\/followings ratio, amount of posts, posting frequency, presence of ads, ER, and other attributes when coming up with a verdict on whether the profile is legit.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such attributes as followers and following quantity ratio, amount of posts, publishing frequency, advertisement presence, and different interrelationships between them are taken into account during the analysis. <a href=\"https:\/\/www.combin.com\/howto\/how-to-distinguish-real-followers-of-your-instagram-account-with-combin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here you can learn more<\/a> about it.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram chatbots, in turn, don\u2019t even try to pretend to be real people. They\u2019re just a means of communication between you and a brand. They don\u2019t like, comment on your posts, or ghost follow you. As a matter of fact, chatbots are legit; bots are not.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are Instagram chatbots legal?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely. Yet as a brand, you shouldn\u2019t try to make a chatbot look like a real person since it\u2019s not transparent. Besides, chatbots are not as flexible as humans in terms of problem-solving and decision making, so if your customer has a question that wasn\u2019t added to a chatbot dialogue scenario, the chatbot simply won\u2019t be able to answer it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, a customer ends up addressing a real human. And when this happens, your chatbot shouldn\u2019t impersonate a human agent not to ruin the whole customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do Instagram chatbots work?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The chatbots\u2019 functionality is straightforward: your client does something you assume as a conversion action in your <a href=\"https:\/\/www.combin.com\/blog\/content-marketing-funnel-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">current marketing funnel<\/a> (for instance, texts you in DM, follows you or leaves a comment), and then, after a few seconds, the bot replies according to the scenario prepared in advance.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what chatbots are capable of today:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instantly respond in Instagram DMs, giving accurate information about your products or services.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-3.jpg\" alt=\"How do Instagram chatbots work?\u00a0Chatimize example\" class=\"wp-image-48597 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-3.jpg 1000w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-3-300x300.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-3-150x150.jpg 150w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-3-768x768.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Send reminders in Instagram DM chats and start the chat again if the client has been distracted.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"712\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-4-1024x712.jpg\" alt=\"How do Instagram chatbots work?\u00a0 Instagram DM example\" class=\"wp-image-48600 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-4-1024x712.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-4-300x209.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-4-768x534.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-4.jpg 1170w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/712;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Collect leads such as email addresses and phone numbers.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-5.jpg\" alt=\"How do Instagram chatbots work?\u00a0Collect leads example\" class=\"wp-image-48603 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-5.jpg 1000w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-5-300x300.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-5-150x150.jpg 150w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-5-768x768.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Take orders right in DMs and send the details back to your CRM system.\u00a0\u00a0<\/li><li>Register followers to webinars, workshops and events.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"563\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-6-563x1024.jpg\" alt=\"How do Instagram chatbots work?\u00a0Register followers to webinars, workshops and events example\" class=\"wp-image-48606 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-6-563x1024.jpg 563w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-6-165x300.jpg 165w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-6.jpg 724w\" data-sizes=\"(max-width: 563px) 100vw, 563px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 563px; --smush-placeholder-aspect-ratio: 563\/1024;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Mention in stories and <a href=\"https:\/\/www.combin.com\/product\/instagram-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase likes and comments<\/a>.\u00a0<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Conduct <a href=\"https:\/\/www.combin.com\/blog\/giveaways-kill-your-instagram-account-in-most-cases-fc992a736d1e\/\" target=\"_blank\" rel=\"noreferrer noopener\">giveaways<\/a>: All you need to do is prepare a scenario, and the bot will be responsible for the giveaway from start to finish.\u00a0<\/li><li>Make the sales funnel: You make a series of messages that guide customers through various sales funnel stages, and a chatbot will automatically do it for you.<\/li><li>Reply to messages in multiple languages<strong>: <\/strong>communicating in multiple languages is vital when your business has a diverse clientele. As much as <a href=\"https:\/\/www.heyday.ai\/post\/multilingual-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of <\/a>consumers are more likely to buy when they have a personalised experience, and speaking the same language as your clients largely contribute to this personalisation.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The majority of chatbots talk to customers based on the pre-made conversation flow chart \u2013 a scenario of a conversation. So depending on the customers\u2019 actions or specific questions, chatbots answer accordingly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation flows can be built using these three things:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Triggers: Actions made by a customer, after which the chatbot starts the conversation.<\/li><li>Actions: Enquiries made by the customer that tell the bot what to do (specific questions or phrases, such as shipment conditions).&nbsp;<\/li><li>Nodes: Flows based on a logical pattern <em>if this, then that<\/em> \u2013 conditions that cause a specific action.&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, a customer starts the conversation by texting you in an Instagram DM asking if you have the size of the shoes you sell. The chatbot you integrated understands the question and sends back the details regarding all available sizes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make sure the bot understands this question, you should add keywords like \u201csize\u201d, \u201csizes\u201d, or \u201cshoe sizes\u201d in your conversation flow chart. Then, when building the flow, you need to set up the trigger consisting of these keywords that will make a chatbot answer certain questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How you can set up an Instagram chatbot mainly depends on the bot you\u2019ve chosen. Here are to name a few:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.heyday.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heyday<\/a>;<\/li><li><a href=\"https:\/\/www.tidio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tidio<\/a>;<\/li><li><a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Manychat<\/a>;<\/li><li><a href=\"https:\/\/www.smatbot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smatbot<\/a>;<\/li><li><a href=\"https:\/\/mobilemonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MobileMonkey<\/a>;<\/li><li><a href=\"https:\/\/chatimize.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatimize<\/a>.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Instagram chatbots<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t sell on Instagram without communicating with your followers and customers. To cover all questions your customers might have, you will need to have various functions of chatbots. Let\u2019s take a look at the most common ones.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Instagram story bot responder<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Responding to story reactions shows your followers that you care and notice their reactions. But you can hardly respond to each reaction manually since it\u2019s daunting and time-consuming, especially if you already have many followers. Here, chatbots can be helpful: You can set up which reaction should trigger the chatbot. The messages the chatbot is to send can be simple \u2018Thank you\u2019 messages, or you can go further and add a GIF or a photo to the reply.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Instagram DM bots for answering repetitive questions&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You and your employees can\u2019t be online 24\/7, but over <a href=\"https:\/\/venturebeat.com\/2016\/08\/26\/3-stats-that-show-chatbots-are-here-to-stay\/\" target=\"_blank\" rel=\"noreferrer noopener\">50% of customers<\/a> require an online business to be available 24 hours, seven days a week and reply to their messages instantly. Yet, it&#8217;s not that simple for a business to <a href=\"https:\/\/www.combin.com\/blog\/how-businesses-can-deliver-excellent-customer-services-through-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide excellent customer service on social media<\/a> all the time. Here, again, a chatbot can step in. All you have to do is to <a href=\"https:\/\/www.4kdownload.com\/blog\/2021\/07\/22\/frequently-asked-questions-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">set up the most frequently asked questions<\/a> to trigger the bot, and here you go!\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Order placement directly via DM<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Many Instagram chatbots can not only answer in a DM but also take orders right in the chat. Thus, you can speed up the customer\u2019s journey and process order placements more efficiently.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Send product recommendations based on the users\u2019 preferences<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">About <a href=\"https:\/\/www.slideshare.net\/EpsilonMktg\/the-power-of-me-the-impact-of-personalization-on-marketing-performance\/1\" target=\"_blank\" rel=\"noreferrer noopener\">80% of consumers<\/a> are more likely to buy from a company that provides a tailored experience. And you can tailor it with a chatbot since there are bots that can personalise product recommendations based on a customer\u2019s DM enquiries. For instance, Tidio chatbots use predefined words or phrases and recognise the query to make the recommendations personalised.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"736\" height=\"986\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-7.jpg\" alt=\"Send product recommendations based on the users\u2019 preferences example\" class=\"wp-image-48609 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-7.jpg 736w, https:\/\/mention.com\/wp-content\/uploads\/2022\/06\/what-are-instagram-chatbots-7-224x300.jpg 224w\" data-sizes=\"(max-width: 736px) 100vw, 736px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 736px; --smush-placeholder-aspect-ratio: 736\/986;\" \/><figcaption>Source: <a href=\"https:\/\/venturebeat.com\/2016\/12\/15\/american-eagles-aerie-launches-a-bot-for-bra-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">VentureBeat<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Ask for an opinion on Facebook<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Collecting customers&#8217; feedback is crucial for businesses since it allows them to improve their customer service, thus boosting customers&#8217; loyalty and sales. Instagram&#8217;s native shopping tool \u2013 <a href=\"https:\/\/www.combin.com\/blog\/instagram-shopping-ultimate-guide-for-2020-71fa579f972c\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram shopping<\/a> \u2013 does not yet allow customers to leave feedback under the product cards. Therefore, you can ask your customers to leave their opinion on your Facebook page. Many Instagram chatbots can help you do so \u2013 they simply send a request to a customer.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-boost-conversions-and-sales-with-instagram-chatbots\">How to boost conversions and sales with Instagram chatbots&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at these five strategies for boosting conversions and sales using chatbots on Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start a chat with an introductory message.\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a basic strategy that every brand that uses a chatbot should use. What\u2019s this about? The core of the strategy is that the empty DM window doesn\u2019t boost conversions. What you should do is make it easy for a client and start a chat yourself, adding an initial message that the chatbot will send just after the client opens the DM dialogue window. This can be the message containing a FAQ, hot shortcuts for making an order, or a plain \u2018How can I help you today?\u2019 with the answer options.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more effortless and seamless communication between you and the client is, the more conversions you&#8217;ll get.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After using social media chatbot Heyday for six months, cosmetics brand <a href=\"https:\/\/www.heyday.ai\/solutions\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Make Up For Ever saw<\/a> a 20% increase in online sales and a 30% conversion rate on personalised product recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set up responses to stories&#8217; reactions.\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now we know that there are bots that can do exactly that \u2013 including the story mentions trigger. This is like an automated \u2018thank you\u2019 message to those who reacted to your stories with emojis and words. The quick and on-time response contributes to the <a href=\"https:\/\/www.combin.com\/blog\/what-is-user-generated-content-and-how-to-find-with-combin-977cdd233022\/\" target=\"_blank\" rel=\"noreferrer noopener\">user-generated content<\/a> because a follower sees that the brand does care. Together with the response, you can even send a promo code or a discount. This will even turn a conversation into a second purchase.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automate the keywords.\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The primary task of a chatbot is to start a conversation when a user is ready to make a purchase. To complete the task, you can set up keywords like \u2018buy\u2019, \u2018purchase\u2019, \u2018shipping\u2019, \u2018discount\u2019, etc., and after recognising these, a chatbot will reply with one of the predefined responses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make this strategy even more effective, choose short and plain keywords, and add CTAs in your Instagram posts, stories, Reels, live streams, and <a href=\"https:\/\/www.combin.com\/blog\/p\/39f5f0cc-e2ec-40b3-96b6-d3041fa0c801\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram bio<\/a> to increase conversions.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a common reply.\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A chatbot sends a standardised common reply when it doesn\u2019t see any keywords in a customer\u2019s query. Think through a common reply to respond to all incoming DM texts so as <a href=\"https:\/\/www.combin.com\/blog\/instagram-is-down-save-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">not to lose a customer<\/a> and don\u2019t make them wait. The common reply could be a greeting message that also gives a customer advice on what they should do to not wait for a human agent\u2019s response: Place an order doing this, find answers to the frequently asked questions, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, you don\u2019t have to think through the whole conversation scenario. Instead, a chatbot just removes the necessity to take basic actions and makes a dialogue shorter and more convenient for a customer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automatically reply to comments.\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It works just like with stories response. When you send an automated personalised message to every of your commenter, you initiate a chat and show that you care. This strategy is especially effective for Instagram accounts whose followers are especially <a href=\"https:\/\/www.combin.com\/howto\/how-to-leave-multiple-instagram-comments-with-different-text-in-batch\/\" target=\"_blank\" rel=\"noreferrer noopener\">active in comments<\/a> or those who often host giveaways.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some more tips to boost conversions and sales with chatbots on Instagram:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Start a conversation with a plain question to engage a customer.<\/li><li>Use <a href=\"https:\/\/www.4kdownload.com\/blog\/2021\/07\/09\/quick-replies-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">quick reply<\/a> buttons to engage customers and not make them type replies themselves. This allows boosting conversions up to 80%.\u00a0<\/li><li>Collect emails and phone numbers right in the chat with the chatbot.\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"instagram-chatbots:-common-mistakes\">Instagram chatbots: Common mistakes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of wrapping up, let\u2019s briefly touch upon the don\u2019ts after all the do\u2019s we previously discussed. So here\u2019s what you should avoid doing when using a chatbot.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Not letting human agents handle complicated enquiries&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots can easily deal with common questions but will hardly be able to handle complex enquiries. You can\u2019t think through every scenario and a conversation twist, so always leave a space for a human agent to deal with such queries.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spamming&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spam annoys people. Chatbots\u2019 functionality allows you to send customers personalised recommendations and greet them as soon as they follow you. Which is great, in moderation. If you start being too pushy in your followers\u2019 DMs, it won\u2019t lead to anything but irritation. Besides, you really risk being blocked by a user or Instagram itself.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inappropriate chatbot replies&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You have probably been there yourself: You ask a question in an application or a chat and receive a highly inappropriate or simply unfitting reply. This is what happens when businesses don\u2019t think through the conversation flow thoroughly enough. For instance, some bots are set up so they can only answer yes or no questions, or they can only reply affirmatively or negatively when they don\u2019t understand the query. This is why you as a business should thoroughly think through the chat scenarios.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Too lengthy replies&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keep chatbots short and simple. If the reply has to be long, separate the text with spaces \u2013 don\u2019t keep it like a long text sheet. But the best way is to put even complex information in a short, plain way.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No replies at all&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is worse than responses sent out of turn. When a customer makes a query, they expect to get an answer, so you can\u2019t leave a customer without it. Sometimes, if the bot doesn\u2019t understand the query or there was no such query considered in a scenario, the bot just doesn\u2019t reply at all. To avoid this, think through the conversation flow carefully and come up with a common reply when there\u2019s nothing a bot can help with.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we dive deeper into the perks of chatbots for business, let\u2019s set the stage with some interesting chatbots stats:\u00a0 Chatbots are capable of handling as much as 80% of common enquiries.\u00a0 Conversational artificial intelligence handled almost one in six global customer service interactions.\u00a0 27% of consumers were unsure whether the last customer support interaction &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/instagram-chatbots\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Chatbots on Instagram: How to Use Them to Boost Conversions and Sales<\/span><\/a><\/p>\n","protected":false},"author":363,"featured_media":48612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,345],"tags":[],"class_list":["post-48588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbots on Instagram: Their Use to Boost Conversions &amp; Sales | Mention<\/title>\n<meta name=\"description\" content=\"Imagine spending hours on creating Instagram content, but how can you convert these efforts into sales? 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