{"id":57210,"date":"2023-06-16T11:00:00","date_gmt":"2023-06-16T11:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=57210"},"modified":"2025-03-07T20:38:38","modified_gmt":"2025-03-07T20:38:38","slug":"instagram-explore-page","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/","title":{"rendered":"7 Tips to Help You Get on the Instagram Explore Page"},"content":{"rendered":"\n<p>The most important benefit of getting your brand or business up on Instagram\u2019s Explore page is reach.<\/p>\n\n\n\n<p>Like other Instagram built-in features like Reels and Stories, the Explore page is free advertising, allowing you to connect with non-followers and increase brand awareness.<\/p>\n\n\n\n<p>No two Explore pages are the same. Instagram&#8217;s algorithm curates each user&#8217;s Explore page based on their current interests and suggests accounts to follow. It is, therefore, likely that a user who follows and likes beauty lifestyle content will also see fashion lifestyle content on their Explore page.<\/p>\n\n\n\n<p>With this in mind, the question is: how do you ride the algorithm in your favor and land on potential customers\u2019 Explore page?<\/p>\n\n\n\n<p>The answer is in this article! You\u2019ll learn all you need to know to <a href=\"https:\/\/mention.com\/en\/blog\/how-to-use-social-media-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase your visibility<\/a> on the Instagram Explore page. Let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Instagram\u2019s Explore Page?<\/h2>\n\n\n\n<p>The Instagram Explore page is a compilation of content like regular videos, <a href=\"https:\/\/mention.com\/en\/blog\/instagram-reel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reels<\/a>, Stories, and photos tailored to each user\u2019s preferences.<\/p>\n\n\n\n<p>The page is based on similar content your audience previously engaged with, whom they follow, and whom they\u2019re connected to. This way, the algorithm recommends ever-changing but relevant content unique to their taste, boosting user experience.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/about.instagram.com\/blog\/engineering\/designing-a-constrained-exploration-system\" target=\"_blank\" rel=\"noreferrer noopener\">this blog post<\/a>, Amogh Mahapatra, an Instagram machine learning researcher, defines the Explore page as an \u201cunconnected recommendation system.\u201d The system is based on a two-step design stage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Candidate generation \u2014 Here, the algorithm fetches all the candidates (i.e, content) based on a user\u2019s explicit or implicit interests.<\/li>\n\n\n\n<li>Candidate selection \u2014 Here, the algorithm works on the candidates generated in the first stage and selects the best subset before showing them to a user.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/instagram-candidates-for-explore-page.jpg\" alt=\"Instagram candidates for explore page\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 673px; --smush-placeholder-aspect-ratio: 673\/227;\" \/><\/figure>\n\n\n\n<p>In a nutshell, the Explore Ranking system uses machine learning to identify sources and ranks them based on similar user activities across Instagram.<\/p>\n\n\n\n<p>For this reason, Instagram\u2019s machine-learning algorithm continually improves its content recommendations. Hence, if your target audience already interacts with other brands or products like yours, they could find you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Proven Ways to Get Featured on the Instagram Explore Page<\/h2>\n\n\n\n<p>Instagram is the 4th most active social media platform. Getting featured on the Explore page, in particular, has several benefits, like increased follower counts, engagement, and conversions.<\/p>\n\n\n\n<p>Here are seven proven ways to get your content on the Instagram Explore page:<\/p>\n\n\n\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ul class=\"wp-block-list men_tofc\">\n<li><a href=\"#always-post-quality-content\">Always post quality content<\/a><\/li>\n\n\n\n<li><a href=\"#use-relevant-hashtags\">Use relevant hashtags<\/a><\/li>\n\n\n\n<li><a href=\"#engage-with-your-followers\">Engage with your followers<\/a><\/li>\n\n\n\n<li><a href=\"#collaborate-with-other-users\">Collaborate with other users<\/a><\/li>\n\n\n\n<li><a href=\"#use-instagram's-new-content-formats-and-features\">Use Instagram&#8217;s new content formats and features<\/a><\/li>\n\n\n\n<li><a href=\"#keep-your-profile-active\">Keep your profile active<\/a><\/li>\n\n\n\n<li><a href=\"#use-location-tags\">Use location tags<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-google-tag-manager\">What is Google Tag Manager<\/a><\/li>\n\n\n\n<li><a href=\"#benefits-of-using-google-tag-manager\">Benefits of Using Google Tag Manager<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-set-up-google-tag-manager\">How to Set up Google Tag Manager<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-optimize-google-tag-manager\">How to Optimize Google Tag Manager<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"always-post-quality-content\">Always post quality content<\/h3>\n\n\n\n<p>High-quality content is beyond videos and photos with great resolution; it\u2019s relevant and engaging to your target market. As mentioned earlier, Instagram\u2019s algorithm prioritizes posts with high engagement in the Explore ranking system.<\/p>\n\n\n\n<p>Posting quality content is the most crucial factor for getting featured. Why? Because only then will your brand stand a chance of piquing your audience\u2019s interest and getting them to interact with the content.<\/p>\n\n\n\n<p>But, it\u2019s not easy to create consistent quality content.<\/p>\n\n\n\n<p>It should solve a pain point or add value to the audience. For instance, if you\u2019re in the <a href=\"https:\/\/crunch-marketing.com\/blog\/saas-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS marketing<\/a> industry, you must demonstrate how your SaaS product solves customer challenges with an image or product video.<\/p>\n\n\n\n<p>Intercom, a communications software company, did this with their Chatbot app:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BozH68HHnhW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BozH68HHnhW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BozH68HHnhW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Intercom (@intercom)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>It first shows how always being available to answer potential leads\u2019 questions can be expensive and hard to scale. Then it reiterates that the software\u2019s machine learning can look at past conversations to anticipate various answers that customer relationship agents can give. When customers see this, they won\u2019t only engage with the content. They might be compelled to convert.<\/p>\n\n\n\n<p>Quality content can also mean fun posts. Check out this post from KitKat:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"774\" height=\"488\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/fun-kitkat-instagram-post.jpg\" alt=\"\" class=\"wp-image-57137 lazyload\" style=\"--smush-placeholder-width: 774px; --smush-placeholder-aspect-ratio: 774\/488;width:690px;height:435px\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/fun-kitkat-instagram-post.jpg 774w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/fun-kitkat-instagram-post-300x189.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/fun-kitkat-instagram-post-768x484.jpg 768w\" data-sizes=\"(max-width: 774px) 100vw, 774px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/Carl4hcsnDa\/?img_index=1\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Even if the Instagram post was just a photo, it had over 19,000 likes.<\/p>\n\n\n\n<p>You can also create high-quality videos. Video content gets more engagement and is prioritized on Instagram. Reels have 2x the engagement of other post types, and carousels outperform standalone videos and images by 1.65 percent to 5.13 percent, based on profile size.<\/p>\n\n\n\n<p>Golde, a healthy food and beauty company, used a high-quality video to showcase its product.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CNlIlhRh2Pq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CNlIlhRh2Pq\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CNlIlhRh2Pq\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by GOLDE (@golde)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>If you\u2019re unsure which format to use, determine which of your existing content your target audience interacts with the most first. Then improve on that content. You can also check out which content generally gets on the Explore page in your industry.<\/p>\n\n\n\n<p>Don\u2019t forget to also include trending audio in your high-quality content. The Instagram algorithm also promotes content with trending audio. Include it in your content strategy, and you may just land on the Explore page.<\/p>\n\n\n\n<p>To find great captions ideas, check our <a href=\"https:\/\/mention.com\/en\/instagram-caption-generator\/\">IG caption generator<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-relevant-hashtags\">Use relevant hashtags<\/h3>\n\n\n\n<p>When you use <a href=\"https:\/\/mention.com\/en\/blog\/best-instagram-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram hashtags<\/a>, your audience is more likely to find you on the Explore page if they search for those hashtags.<\/p>\n\n\n\n<p>To come up with relevant hashtags, think of the best keywords that describe your content. Also, search for hashtags other players in your industry use. For example, if you\u2019re in the clothing industry, you might want to use hashtags like #clothing and #clothingstore.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"740\" height=\"490\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/relevant-hashtags-instagram.jpg\" alt=\"\" class=\"wp-image-57152 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/relevant-hashtags-instagram.jpg 740w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/relevant-hashtags-instagram-300x199.jpg 300w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/490;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/explore\/tags\/clothing\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Also, search for other related hashtags in the search bar if you want ideas on which ones to use in your posts. Instagram will display other popular hashtags related to yours. You can use up to 30 hashtags on posts. Mention can help you track your hashtags to see the most effective ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engage-with-your-followers\">Engage with your followers<\/h3>\n\n\n\n<p>As I mentioned earlier, a high engagement can get you featured on the Explore page. But engagement should be a continuous thing. Be patient and consistent, especially if you\u2019re a startup. Like, comment, and interact with users daily. Encourage them to do the same with your posts.<\/p>\n\n\n\n<p>You can create contests and giveaways to motivate Instagram users to interact with you. So, you don\u2019t just increase your chances of getting featured on the Instagram Explore page. You can also increase your followers, boost shares, and <a href=\"https:\/\/twicsy.com\/buy-instagram-followers\" target=\"_blank\" rel=\"noreferrer noopener\">get more followers on Instagram.<\/a><\/p>\n\n\n\n<p>See how Claeshaus Clothing ran a giveaway to encourage engagement:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"806\" height=\"490\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/claeshaus-clothing-instagram-giveaway.jpg\" alt=\"\" class=\"wp-image-57131 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/claeshaus-clothing-instagram-giveaway.jpg 806w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/claeshaus-clothing-instagram-giveaway-300x182.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/claeshaus-clothing-instagram-giveaway-768x467.jpg 768w\" data-sizes=\"(max-width: 806px) 100vw, 806px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 806px; --smush-placeholder-aspect-ratio: 806\/490;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/CIi2uZ_Jm3e\/?img_index=1\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>If you would rather run an Instagram contest to interact with followers creatively, use Avocadosfromchile for inspiration.<\/p>\n\n\n\n<p>They offer gift cards as prizes for people that answer their riddles correctly:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/avocadosfrom-chile-instagram-riddle-post.jpg\" alt=\"avocadosfrom chile instagram riddle post\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 783px; --smush-placeholder-aspect-ratio: 783\/500;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/CmHbeP7JQbl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>If you opt for any of these strategies to encourage engagement, it\u2019s also a great idea to make your prizes something related to your brand.<\/p>\n\n\n\n<p>For instance, if you\u2019re a fine-dining restaurant, you could give away or give out as a prize a $25 discount on a meal in your establishment. This way, you win, too. To avail of the discount, after all, your contest or giveaway winners will still have to buy something from your eatery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"collaborate-with-other-users\">Collaborate with other users<\/h3>\n\n\n\n<p>You can collaborate with brands or Instagram influencers to expand your audience base, too. With an expanded audience, you increase your chances of your content appearing on the Explore page. After all, people are more likely to see and engage with your content.<\/p>\n\n\n\n<p>For these collaborations, you could co-create social media content or form a partnership for a campaign. You could then create posts announcing this joint campaign. For the best results and experience, ensure you share a complementary target market and aligned interests with your brand partners.<\/p>\n\n\n\n<p>Here\u2019s an example of a joint campaign. Allbirds, a sustainable shoes and clothing company, collaborated with Adidas, a sportswear manufacturer. They decided to co-create a sustainable shoe. Allbirds announced the collaboration on Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"788\" height=\"500\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/adidas-x-allbirds-joint-instagram-campaign.jpg\" alt=\"\" class=\"wp-image-57125 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/adidas-x-allbirds-joint-instagram-campaign.jpg 788w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/adidas-x-allbirds-joint-instagram-campaign-300x190.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/adidas-x-allbirds-joint-instagram-campaign-768x487.jpg 768w\" data-sizes=\"(max-width: 788px) 100vw, 788px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 788px; --smush-placeholder-aspect-ratio: 788\/500;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/CAt-R3Rg4MG\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>But if you think a partnership with micro-influencers will serve you better, emulate Frank Body, a skincare company. Within a year, it gained over 300,000 followers with a lot of engagements thanks to its partnerships with micro-influencers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"787\" height=\"500\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/frank-bod-instagram-micro-influencer-post.jpg\" alt=\"\" class=\"wp-image-57134 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/frank-bod-instagram-micro-influencer-post.jpg 787w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/frank-bod-instagram-micro-influencer-post-300x191.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/frank-bod-instagram-micro-influencer-post-768x488.jpg 768w\" data-sizes=\"(max-width: 787px) 100vw, 787px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 787px; --smush-placeholder-aspect-ratio: 787\/500;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/CNcOg9KCb7v\/?img_index=1\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Whichever strategy you choose, you\u2019ll have to send your chosen brand or influencer a message proposing the collaboration. It\u2019s better to send them an email. If you send them a private message, it might not be read. You can use an email finder to look for their contact details.<\/p>\n\n\n\n<p>In your email, don\u2019t focus on how your brand will benefit from the collaboration.<\/p>\n\n\n\n<p>Instead, explain how your potential partner could benefit. Then incorporate your digital business card into your email. This is a great addition since it makes it easy for your potential partners to contact you in their preferred mode. Listicles on the internet will help you pick the <a href=\"https:\/\/medium.com\/@monikaadarsh\/best-digital-business-card-solutions-2022-the-complete-list-cc0269258620\" target=\"_blank\" rel=\"noreferrer noopener\">best digital business card <\/a>solution by comparing the different available capabilities.<\/p>\n\n\n\n<p>If they say yes to the collaboration, don\u2019t forget to tag your partners in your posts announcing the partnership or showing the co-created content. The Instagram algorithm might also feature your post on the Explore page of users following that tagged account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-instagram's-new-content-formats-and-features\">Use Instagram&#8217;s new content formats\/features<\/h3>\n\n\n\n<p>Apart from having a dedicated tab, Reels also appear on the Explore page. Blowing up on the Reels tab could also mean being discovered on the Explore page. Stories, on the other hand, is another Instagram feature that appears on Explore <a href=\"https:\/\/help.instagram.com\/636136463228627\" target=\"_blank\" rel=\"noreferrer noopener\">and a couple of other places<\/a>.<\/p>\n\n\n\n<p>Here\u2019s why those content formats do well on the Instagram Explore page.<\/p>\n\n\n\n<p>Instagram wants users to adopt anything new about the platform. So, when they use this relatively new content format, Instagram rewards them with increased reach.<\/p>\n\n\n\n<p>That said, keep things fresh by experimenting with other types of content and new features. Whether it\u2019s Reels, Stories, Shoppable posts or stickers, hop on Instagram\u2019s new offerings to increase your chances of getting on the Explore page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keep-your-profile-active\">Keep your profile active<\/h3>\n\n\n\n<p>We now know that if your account has collected a lot of engagements, the algorithm rewards you by pushing your content to a wider audience.<\/p>\n\n\n\n<p>But you can\u2019t get those engagements if your account isn\u2019t active in the first place. So, post content consistently.<\/p>\n\n\n\n<p>Being consistent doesn\u2019t mean you\u2019ll just publish posts whenever you want. You also need to time your posts so your target audience will see them. To know the best time to post, look at your Instagram Insights. It will show you when users are most active, allowing you to improve your content strategy.<\/p>\n\n\n\n<p>Also, set your profile to public, not private. This way, you increase your chances of expanding your audience and generating engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-location-tags\">Use location tags<\/h3>\n\n\n\n<p>Tag a precise location whenever you create a post. This will increase the chances of Instagram showing your content on the Explore page to the audience in that location.<\/p>\n\n\n\n<p>Plus, if you tag popular places like cities, tourist attractions and parks, more people will notice your posts, earning you likes and interactions.<\/p>\n\n\n\n<p>Tagging your location also helps your potential customers find your business when they search for that place on Instagram. This is a strategy used by Ralph\u2019s Coffee Shop, owned by Ralph Lauren.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"693\" height=\"500\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/ralph-lauren-location-instagram-post.jpg\" alt=\"\" class=\"wp-image-57149 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/ralph-lauren-location-instagram-post.jpg 693w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/ralph-lauren-location-instagram-post-300x216.jpg 300w\" data-sizes=\"(max-width: 693px) 100vw, 693px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 693px; --smush-placeholder-aspect-ratio: 693\/500;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/CP38YSfr6QB\/?img_index=1\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Though not quite known for its coffee, Ralph Lauren creates awareness about its coffee by tagging its shop\u2019s location and asking existing customers to come around. Therefore, people who live in and around the tagged location are likely to see the cafe post come up when they search for coffee shops in or around London. If they interact with the post, it may also appear on their Instagram Explore feed.<\/p>\n\n\n\n<p>Adding a location tag can also increase the time spent on your posts. The longer users engage with your content, the better it ranks on Instagram Explore.<\/p>\n\n\n\n<p>How do location tags do this? Well, users can become curious about the tag and click on it. This is especially so if the location tag shows the exact location of a new store, as in our Ralph\u2019s Cafe example.<\/p>\n\n\n\n<p>Alternatively, the location tag can prompt curious users to visit your profile and comment on other posts saying they love your location. In the end, you could spark a conversation.`<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making the Best of Instagram Explore<\/h2>\n\n\n\n<p>The Instagram Explore page is an effective way to promote your products and services.<\/p>\n\n\n\n<p>By adding value and inspiring engagement through your content, you\u2019ll connect with your audience. This allows you to reach their own Explore pages and even those of their followers and friends. As a result, you have a broader audience base for possible conversions.<\/p>\n\n\n\n<p>To ensure your content strategy remains effective, test and adjust your content periodically based on how your strategy fares, too. Soon, you\u2019ll be an expert in making your own pieces of content land on Instagram Explore pages. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most important benefit of getting your brand or business up on Instagram\u2019s Explore page is reach. Like other Instagram built-in features like Reels and Stories, the Explore page is free advertising, allowing you to connect with non-followers and increase brand awareness. No two Explore pages are the same. Instagram&#8217;s algorithm curates each user&#8217;s Explore &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">7 Tips to Help You Get on the Instagram Explore Page<\/span><\/a><\/p>\n","protected":false},"author":422,"featured_media":57291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,345],"tags":[],"class_list":["post-57210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Tips to Help You Get on the Instagram Explore Page | Mention<\/title>\n<meta name=\"description\" content=\"If you&#039;ve always wanted to get on the Instagram Explore Page but haven&#039;t a clue how, here are 7 tips to help you reach a wider audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tips to Help You Get on the Instagram Explore Page | Mention\" \/>\n<meta property=\"og:description\" content=\"If you&#039;ve always wanted to get on the Instagram Explore Page but haven&#039;t a clue how, here are 7 tips to help you reach a wider audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-16T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T20:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/instagram-explore-page-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Harry Flynn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harry Flynn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/\"},\"author\":{\"name\":\"Harry Flynn\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/689a69b31e2a477c4ad9a2ce6356cac1\"},\"headline\":\"7 Tips to Help You Get on the Instagram Explore Page\",\"datePublished\":\"2023-06-16T11:00:00+00:00\",\"dateModified\":\"2025-03-07T20:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/\"},\"wordCount\":2131,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/instagram-explore-page-cover.jpg\",\"articleSection\":[\"Social Media\",\"Instagram\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/\",\"name\":\"7 Tips to Help You Get on the Instagram Explore Page | Mention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/instagram-explore-page-cover.jpg\",\"datePublished\":\"2023-06-16T11:00:00+00:00\",\"dateModified\":\"2025-03-07T20:38:38+00:00\",\"description\":\"If you've always wanted to get on the Instagram Explore Page but haven't a clue how, here are 7 tips to help you reach a wider audience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/instagram-explore-page-cover.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/instagram-explore-page-cover.jpg\",\"width\":1400,\"height\":920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-explore-page\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 Tips to Help You Get on the Instagram Explore Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/689a69b31e2a477c4ad9a2ce6356cac1\",\"name\":\"Harry Flynn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/harry-flynn-headshot-150x150.jpg\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/harry-flynn-headshot-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/harry-flynn-headshot-150x150.jpg\",\"caption\":\"Harry Flynn\"},\"description\":\"Harry Flynn leads the digital marketing team at Twicsy, a site providing services to Instagram users. He enjoys travelling and relaxing with friends in his spare time.\",\"sameAs\":[\"https:\\\/\\\/twicsy.com\\\/\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/harry-flynn\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Tips to Help You Get on the Instagram Explore Page | Mention","description":"If you've always wanted to get on the Instagram Explore Page but haven't a clue how, here are 7 tips to help you reach a wider audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/","og_locale":"en_US","og_type":"article","og_title":"7 Tips to Help You Get on the Instagram Explore Page | Mention","og_description":"If you've always wanted to get on the Instagram Explore Page but haven't a clue how, here are 7 tips to help you reach a wider audience.","og_url":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/","og_site_name":"Mention","article_published_time":"2023-06-16T11:00:00+00:00","article_modified_time":"2025-03-07T20:38:38+00:00","og_image":[{"width":1400,"height":920,"url":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/instagram-explore-page-cover.jpg","type":"image\/jpeg"}],"author":"Harry Flynn","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Harry Flynn","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/"},"author":{"name":"Harry Flynn","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/689a69b31e2a477c4ad9a2ce6356cac1"},"headline":"7 Tips to Help You Get on the Instagram Explore Page","datePublished":"2023-06-16T11:00:00+00:00","dateModified":"2025-03-07T20:38:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/"},"wordCount":2131,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/instagram-explore-page-cover.jpg","articleSection":["Social Media","Instagram"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/","url":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/","name":"7 Tips to Help You Get on the Instagram Explore Page | Mention","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/instagram-explore-page-cover.jpg","datePublished":"2023-06-16T11:00:00+00:00","dateModified":"2025-03-07T20:38:38+00:00","description":"If you've always wanted to get on the Instagram Explore Page but haven't a clue how, here are 7 tips to help you reach a wider audience.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/instagram-explore-page\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/instagram-explore-page-cover.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/instagram-explore-page-cover.jpg","width":1400,"height":920},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/instagram-explore-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/"},{"@type":"ListItem","position":3,"name":"7 Tips to Help You Get on the Instagram Explore Page"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/689a69b31e2a477c4ad9a2ce6356cac1","name":"Harry Flynn","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/harry-flynn-headshot-150x150.jpg","url":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/harry-flynn-headshot-150x150.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/harry-flynn-headshot-150x150.jpg","caption":"Harry Flynn"},"description":"Harry Flynn leads the digital marketing team at Twicsy, a site providing services to Instagram users. He enjoys travelling and relaxing with friends in his spare time.","sameAs":["https:\/\/twicsy.com\/"],"url":"https:\/\/mention.com\/en\/blog\/author\/harry-flynn\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/57210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=57210"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/57210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/57291"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=57210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=57210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=57210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}