{"id":5757,"date":"2016-09-06T10:00:44","date_gmt":"2016-09-06T10:00:44","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=5757"},"modified":"2024-05-22T20:56:10","modified_gmt":"2024-05-22T20:56:10","slug":"engage-with-brand-audience","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/engage-with-brand-audience\/","title":{"rendered":"People Are Talking About Your Brand &#8211; Here\u2019s How to Engage"},"content":{"rendered":"\n<p>The Neon Trees said it best: <a title=\"everybody talks music video\" href=\"https:\/\/youtu.be\/X5G9tIe84lE\" target=\"_blank\" rel=\"noopener noreferrer\">everybody talks<\/a>.<br>\nYou can\u2019t stop them. You can\u2019t control what they say. All you can do is react, and it\u2019s important that you do so the right way.<br>\nPeople have lots of different reasons for talking about a business on social media. They may include your company\u2019s handle, but 31% of company <a href=\"\/?page_id=9162\">mentions on Twitter<\/a> don\u2019t. And why is that? Again, lots of different reasons.<br>\nYour job goes way beyond <a title=\"How to Cut Through the Noise using Mention\" href=\"\/en?page_id=21562\" target=\"_blank\" rel=\"noopener noreferrer\">finding these mentions<\/a>. <strong>Once you\u2019ve found someone talking about your brand, you need to understand them inside and out.<\/strong> Some questions you should be able to answer are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is this person?<\/li>\n\n\n\n<li>How &amp; why do they know your company\/product?<\/li>\n\n\n\n<li>What makes them happy?<\/li>\n\n\n\n<li>What are their life\u2019s daily annoyances?<\/li>\n\n\n\n<li>What do they want\/need from you?<\/li>\n<\/ul>\n\n\n\n<p>Understanding the <a href=\"\/?page_id=620\" target=\"_blank\" rel=\"noopener noreferrer\">people talking about your brand<\/a> helps you determine how to respond. You don\u2019t just want them talking <i>about<\/i> you. You want them talking <i>with<\/i> you.<br> [Tweet &#8220;How someone is talking about your brand tells you how to proceed with your response.&#8221;]<br> <strong>There are six types of people talking about your brand online<\/strong>, and which category someone falls into determines how you should proceed in order to <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">build up the relationship<\/a>.<br> In this post, we\u2019ll not only look at the different people spotted talking about your brand, but also the best ways to engage and talk back.<br> Who&#8217;s engaging with your brand on social media?<br> <em><strong><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">For more tips on engaging with your social media audience, check out our free ebook!<\/a><\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Journalists &amp; publications: sharing your news<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/journalist-reply1.png\" alt=\"engage with a journalist on twitter\" class=\"wp-image-5765 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 524px; --smush-placeholder-aspect-ratio: 524\/264;\" \/><\/figure>\n<\/div>\n\n\n<p><br>\nJournalists, and the publications they write for, probably don\u2019t make up the largest chunk of people talking about you, but they definitely carry weight. Their words and opinions influence thousands or millions of readers.<br>\nIn short, you want to stay on their good side.<br>\nA strong relationship with at least one reporter in your niche is something every business should have. It could mean exclusive opportunities for coverage or premium promotion of your next <a href=\"https:\/\/mention.com\/en\/blog\/monitoring-your-product-hunt-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">product launch<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They\u2019re responsible for the uptick in articles and blog posts in your brand\u2019s alert stream after putting out a press release or launching a new product.<\/li>\n\n\n\n<li>They talk about the other companies on their \u201cbeat,\u201d so they also show up in your <a href=\"https:\/\/mention.com\/en\/blog\/track-competitors-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">competitor alert streams<\/a>.<\/li>\n\n\n\n<li>If you take a look at their Twitter feed, it\u2019s probably a lot of links. To their articles, to their coworkers\u2019 pieces, and to things that were just too cool <i>not<\/i> to share.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to engage<\/h3>\n\n\n\n<p>Your goal for relationships with journalists is to get on their radar for future coverage. The following tips will help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share\/retweet their latest articles.<\/strong> Sharing their content and mentioning their handle helps you get noticed by them. More importantly, it shows that you\u2019re familiar with their work and have done your research on them. That makes you a great source for them to work with in the future.<\/li>\n\n\n\n<li><strong>Talk about their work.<\/strong> Once you\u2019ve read a journalist\u2019s latest piece and added to your Buffer queue, write a comment or tweet your own thoughts on the topic. This is a great way to get a conversation going with the reporter.<\/li>\n\n\n\n<li><strong>Check-in regularly.<\/strong> Ask what\u2019s new, see what stories they\u2019re working on, and provide updates of your own. See if there\u2019s any way you can help them with their current projects &#8211; it\u2019ll pay off in spades later.<\/li>\n<\/ul>\n\n\n\n<p>For more help building relationships with journalists, you can check out some great advice <a title=\"building relationships with journalists\" href=\"http:\/\/www.cision.com\/us\/2015\/02\/7-ways-to-build-better-relationships-with-journalists\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your biggest fans: cheering you on<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"517\" height=\"245\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968.png\" alt=\"engage with a fan on twitter\" class=\"wp-image-5764 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968.png 517w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968-300x142.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968-450x213.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968-187x89.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968-24x11.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968-36x17.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/fan-reply-e1430939757968-48x23.png 48w\" data-sizes=\"(max-width: 517px) 100vw, 517px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 517px; --smush-placeholder-aspect-ratio: 517\/245;\" \/><\/figure>\n<\/div>\n\n\n<p><br> These customers don\u2019t just use your product, they <i>live<\/i> it. Even if one of your products isn\u2019t for them, they believe in it enough to advocate for you anyway.<br> These customers are awesome because they\u2019re so vocal about their loyalty. While they may not have the most followers or bring your business the most amount of money, they talk loud and have influence. That can get tremendous results if, for example, you decide to test an <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing program<\/a>.<br> Sometimes a customer starts to feel more like a friend, so that\u2019s how you should talk to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They\u2019ll share almost every piece of content you publish. Almost as soon as it shows up in their inbox, RSS reader, or Twitter feed.<\/li>\n\n\n\n<li>They\u2019re the few people sharing your press release that <i>aren\u2019t<\/i> involved in its release (the way that employees, partners, and journalists are).<\/li>\n\n\n\n<li>They participate in every webinar, Twitter chat, and Google Hangout you host.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to engage<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retweet and thank them, but not all the time.<\/strong> Thanking them for every tweet might seem more generic than a personalized \u201cThanks for doing this, this, and that over the past week! Have a great weekend!\u201d Lumping it all together shows that you realize how much they\u2019ve done as a whole.<\/li>\n\n\n\n<li><strong>Add them to a \u201cVIC\u201d (Very Important Customer) Twitter list.<\/strong> This will make it easier to keep up with their updates so that you can get to know them on a more personal level.<\/li>\n\n\n\n<li><strong>Offer something special now and then.<\/strong> It doesn\u2019t need to be anything big or expensive &#8211; it can be a gesture as small as a shout-out on social media or a personal email. For example, <a title=\"buffer community delight\" rel=\"noopener noreferrer\" href=\"https:\/\/open.bufferapp.com\/community-delight\/\" target=\"_blank\">Buffer sends handwritten notes<\/a> to their community.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The corporate heroes: reading your content &amp; using your product<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"516\" height=\"243\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply.png\" alt=\"engage with a company on twitter\" class=\"wp-image-5770 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply.png 516w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply-300x141.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply-450x212.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply-187x88.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply-24x11.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply-36x17.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/corporate-reply-48x23.png 48w\" data-sizes=\"(max-width: 516px) 100vw, 516px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 516px; --smush-placeholder-aspect-ratio: 516\/243;\" \/><\/figure>\n<\/div>\n\n\n<p><br>\n[Tweet &#8220;It\u2019s good to have industry friends, especially when they&nbsp;man their company&#8217;s Twitter account.&#8221;]<br>\nUnless you\u2019re in your company\u2019s marketing or social department, you probably don\u2019t really think about the person behind corporate social accounts. You see their posts and talk to them, but do you know them?<br>\nYou should try to get to know them. It\u2019s good to have friends in your industry, especially one who also decides what messages get sent out to a company\u2019s audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They\u2019re always tweeting and posting from their company\u2019s accounts, but switching over to personal accounts for webinars and chats.<\/li>\n\n\n\n<li>Shares your content pretty frequently, especially when it\u2019s helpful to the industry as a whole.<\/li>\n\n\n\n<li>Tweets from the same trade shows your company\u2019s sales team is at right now.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to engage<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share their content.<\/strong> Of course, this is assuming that they publish content, that it\u2019s good, and that it\u2019s related to your own.<\/li>\n\n\n\n<li><strong>Offer your help.<\/strong> If your businesses don\u2019t already work together, see if that\u2019s a possibility. If not, you can still offer a helping hand, lend an ear, or offer an opinion on something they\u2019re working on.<\/li>\n\n\n\n<li><strong>Highlight their use case.<\/strong> If your corporate hero is also a customer, highlight their company in a case study, testimonial, or success story.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The lost &amp; confused: looking for an answer<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"510\" height=\"239\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply.png\" alt=\"twitter customer support engagement\" class=\"wp-image-5771 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply.png 510w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply-300x141.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply-450x211.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply-187x88.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply-24x11.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply-36x17.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/support-reply-48x22.png 48w\" data-sizes=\"(max-width: 510px) 100vw, 510px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 510px; --smush-placeholder-aspect-ratio: 510\/239;\" \/><\/figure>\n<\/div>\n\n\n<p>These are the \u201cgood kind\u201d of customer support mention &#8211; people actually looking to get a solution to their problem. (We\u2019ll talk about the not-so-good kind of support mention later)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To ensure you see and can respond to their tweet, they\u2019ll be sure to send a @reply, rather than just mentioning your handle or company name.<\/li>\n\n\n\n<li>They might not follow your company\u2019s main account (or just followed it). If your company has a dedicated support account, they definitely follow that.<\/li>\n\n\n\n<li>They\u2019ll directly ask for help in their tweet.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to engage<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Follow any customer support protocols<\/strong> your company has in place.<\/li>\n\n\n\n<li><strong>Show empathy and match their tone.<\/strong> If they\u2019re being casual or making jokes, they\u2019ll be cool with you doing it, too.<\/li>\n\n\n\n<li><strong>Reroute<\/strong> to a better support channel (help desk ticket, phone, etc.) if their problem is too complex to be resolved on a public social channel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Constant complainers: wants to be heard<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/complaint-tweet.png\" alt=\"responding to a complaint on twitter\" class=\"wp-image-5772 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 519px; --smush-placeholder-aspect-ratio: 519\/272;\" \/><\/figure>\n<\/div>\n\n\n<p><br>\nTime for some harsh truth: some people just like to complain. Every now and then, we all need to vent and just let our frustrations out. But some people like to do so on social, and sometimes their frustrations will be with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They don\u2019t tweet often. But when they do, it\u2019s to complain about something with language that can get pretty colorful.<\/li>\n\n\n\n<li>They may not mention your handle directly. They\u2019re more focused on the cathartic release than contacting your support team and solving their problem.<\/li>\n\n\n\n<li>They want to make sure their whole network knows about their problem with your company, so they\u2019ll post about it more than once.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to engage<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus first on calming the customer.<\/strong> Once emotions are a little cooler, work on resolving their problem.<\/li>\n\n\n\n<li><strong>Follow regular support protocols,<\/strong> but proceed with caution. This customer is already angry and may not even be looking to solve their problem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Your frenemies: supporting &amp; stealthing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/frenemy-reply.png\" alt=\"engage with a frenemy\" class=\"wp-image-5773 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 520px; --smush-placeholder-aspect-ratio: 520\/273;\" \/><\/figure>\n<\/div>\n\n\n<p><br>\nLast but not least, we have your competition. But not really. Because a competitor for one section of your business may be a strong ally in another. So you support each other when you can, and co-exist when you can\u2019t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to find them<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They take up a lot of real estate in your alert feeds for industry keywords.<\/li>\n\n\n\n<li>They\u2019ll follow and be followed by a lot of the same people as you. Same goes with attending events, Twitter chats, and trade shows.<\/li>\n\n\n\n<li>The journalists and publications that write about you, write about them.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to engage<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share their content.<\/strong> It shouldn\u2019t be that product-focused anyway, so it might be really helpful for your own customers.<\/li>\n\n\n\n<li><strong>Share company\/product news<\/strong> that doesn\u2019t present a clear conflict of interest. For example, tweet away if they won an award, but skip the share if they launch a new product that will be a direct competitor to yours.<\/li>\n\n\n\n<li><strong>Talk about collaborating. <\/strong>You two may not be a perfect fit for an official partnership, but there\u2019s probably some way you can both help each other out.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Start talking back<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/9751bdfd-4069-442b-9d5f-5fe2452c00b0\"><img decoding=\"async\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/9751bdfd-4069-442b-9d5f-5fe2452c00b0.png\" alt=\"mention demo\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n\n\n\n<p>A lot of the people listed above have their own goals for talking about\/to you online. And of course, you always want your community to meet their goals. You can\u2019t help them do that until you identify what type of talker they are, and then start the <i>right kind <\/i>of engagement with them.<br>\nSo start talking.<br>\nWhat types of people do you see a lot of in your alert feed, and how do you engage with them? Let&#8217;s talk it out in the comments.<br>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9751bdfd-4069-442b-9d5f-5fe2452c00b0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9751bdfd-4069-442b-9d5f-5fe2452c00b0\" class=\"hs-cta-node hs-cta-9751bdfd-4069-442b-9d5f-5fe2452c00b0\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, '9751bdfd-4069-442b-9d5f-5fe2452c00b0', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><em><strong>Note:<\/strong> this post was originally published in May 2015 and has been updated with new information.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Neon Trees said it best: everybody talks. You can\u2019t stop them. You can\u2019t control what they say. All you can do is react, and it\u2019s important that you do so the right way. People have lots of different reasons for talking about a business on social media. They may include your company\u2019s handle, but &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/engage-with-brand-audience\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">People Are Talking About Your Brand &#8211; Here\u2019s How to Engage<\/span><\/a><\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315],"tags":[],"class_list":["post-5757","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>People Are Talking About Your Brand - Here&#039;s How to Engage<\/title>\n<meta name=\"description\" content=\"When someone talks about your brand, you need to understand their motivation before you can start to engage them. Here are 6 scenarios and how to engage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/engage-with-brand-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People Are Talking About Your Brand - Here&#039;s How to Engage\" \/>\n<meta property=\"og:description\" content=\"When someone talks about your brand, you need to understand their motivation before you can start to engage them. 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