{"id":5943,"date":"2017-07-05T15:29:53","date_gmt":"2017-07-05T13:29:53","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=5943"},"modified":"2025-01-15T15:54:40","modified_gmt":"2025-01-15T15:54:40","slug":"influencer-research-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/influencer-research-tools\/","title":{"rendered":"9 Tools for More Organized Influencer Research"},"content":{"rendered":"<p><my eyes=\"\" widen=\"\" like=\"\" crazy=\"\" thinking=\"\" about=\"\" how=\"\" long=\"\" old=\"\" school=\"\" pr=\"\" outreach=\"\" must=\"\" have=\"\" taken=\"\" hunkering=\"\" down=\"\" with=\"\" a=\"\" notebook=\"\" landline=\"\" phone=\"\" it=\"\" probably=\"\" had=\"\" cord=\"\" rolodex=\"\" and=\"\" maybe=\"\" even=\"\" the=\"\" book=\"\" horror=\"\" making=\"\" calls=\"\" waiting=\"\" while=\"\" rings=\"\" getting=\"\" routed=\"\" around=\"\" to=\"\" different=\"\" departments=\"\" extensions=\"\" i=\"\" imagine=\"\" taking=\"\" em=\"\">long time just to have a simple 5-minute conversation. Modern PR pros, marketers, and entrepreneurs don\u2019t have that kind of time. [Tweet &#8220;Savvy professionals rely on a powerful toolbox to help them save time without cutting corners.&#8221;] Working with influencers is all about getting more bang for your buck, so why would a <a href=\"https:\/\/mention.com\/en\/blog\/successful-influencer-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">successful influencer strategy<\/a> include such a time-waster? Nope, savvy professionals like us rely on a powerful toolbox to help them save time without sacrificing quality of work. As part of our vow to show you how to <a href=\"\/?page_id=620\" target=\"_blank\" rel=\"noopener noreferrer\">work with influencers<\/a> from start to finish, we\u2019re helping you build your toolbox. Today we\u2019re focusing on <a target=\"_blank\" rel=\"noopener noreferrer\">researching influencers<\/a> and building the initial list of people to reach out to. Next week, we\u2019ll talk about tools for actually getting in touch. <em> <strong> <a target=\"_blank\" rel=\"noopener noreferrer\">Want help making sure you&#8217;re picking the most relevant influencers for your brand? Download our free guide to find out what to look for.<\/a> <\/strong> <\/em><\/my><\/p>\n<h2>Power up influencer research with these tools:<\/h2>\n<h3>Mention &#8211; find industry influencers<\/h3>\n<p>Our\u00a0own <a href=\"\/?p=21124\" target=\"_blank\" rel=\"noopener noreferrer\">influencer dashboards and scores<\/a> are great for identifying\u00a0influencers that are true advocates. <img decoding=\"async\" class=\"aligncenter size-full wp-image-5822 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics.png\" alt=\"influencer analytics\" width=\"840\" height=\"437\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics.png 840w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics-300x156.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics-768x400.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics-450x234.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics-187x97.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics-24x12.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics-36x19.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/05\/influencer-analytics-48x25.png 48w\" data-sizes=\"(max-width: 840px) 100vw, 840px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 840px; --smush-placeholder-aspect-ratio: 840\/437;\" \/> Instead of looking at a list of influencers and finding people who fit your audience, using Mention works the other way around. We can show you people that are already talking about and supporting your brand, then pick out which ones are influential. Not to mention (pun intended), a social listening dashboard will come in handy for nearly every other step of your influencer campaign. For example, you can use it later on to track the influencers\u2019 actual campaign activity, monitor the buzz it garners, or create a report summarizing the results. <iframe width=\"560\" height=\"400\" style=\"width: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/MxZF3qi4FGc\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Hey Press &#8211; find influential journalists<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7766 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/Hey_Press_-_Find_relevant_journalists_-1024x248.png\" alt=\"Hey Press\" width=\"660\" height=\"160\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/160;\" \/> For finding journalists and influencers in the media, <a href=\"https:\/\/www.hey.press\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hey Press<\/a> is a sweet and simple search engine. Focusing specifically on tech journalists, this research tool starts at $15\/month and is great for founders getting started with their first round of PR and influencer outreach. One of the great benefits of working with influencers is that <a title=\"How to Build Your 2016 Influencer Strategy\" href=\"https:\/\/mention.com\/en\/blog\/influencer-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">with the right strategy<\/a>, their involvement can make your project a lot more appealing to the press. Noting a few journalists to reach out to once it&#8217;s gained momentum can give you another bump in coverage once the campaign&#8217;s underway.<\/p>\n<h3>Klout &#8211; see all-in-one social scores<\/h3>\n<p>I don\u2019t know about you, but hearing about <a href=\"https:\/\/klout.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Klout<\/a> back in 2011 marks the first time I\u2019d heard of a dedicated social influence tool. Not a social tool with an influencer feature &#8211; a dedicated tool. Today, Klout is still one of the go-to options for an all-in-one social score. It looks at so many different social networks, and so many data points, that it\u2019s a score you can trust. Plus, Klout also offers solutions for brands and agencies, so you could run your entire campaign on their platform.<\/p>\n<h3>BuzzSumo &#8211; analyze content shared by influencers<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-5970 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-1024x425.png\" alt=\"buzzsumo-influencer-search\" width=\"660\" height=\"274\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-1024x425.png 1024w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-300x125.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-768x319.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-450x187.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-187x78.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-24x10.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-36x15.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search-48x20.png 48w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/buzzsumo-influencer-search.png 1365w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/274;\" \/> <a href=\"https:\/\/app.buzzsumo.com\/influencers\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzSumo\u2019s influencer search tool<\/a> is my favorite way to find social media profiles based on a certain keyword or what websites they share content from. For example, if I specifically need influencers who talk about content marketing, I would run a search for that (as I did above). BuzzSumo also breaks down each person\u2019s influence, showing you domain authority, number of followers, and how often they\u2019re retweeted. Those numbers could all help me narrow down my choices of who\u00a0to work with. I can also see a list of links the person has shared on Twitter, so I can check for relevancy to make sure the rest of their content aligns with our campaign\u2019s message.<\/p>\n<h3>Little Bird &#8211; view your connections to influencers<\/h3>\n<p><a href=\"http:\/\/www.getlittlebird.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Little Bird<\/a> is another solution that makes things easier by breaking down influencer lists by topic. And they give you massive amounts of other information, too. As you\u2019re building your list within their platform, you can see information like the influencer\u2019s likelihood to impact perception. And isn\u2019t that one of the biggest benefits of working with VIPs in the first place? You can also run quick reports to see <a title=\"5 Reasons Influencer Outreach Should Include Brand Advocates\" href=\"https:\/\/mention.com\/en\/blog\/influential-brand-advocates\/\" target=\"_blank\" rel=\"noopener noreferrer\">who you\u2019re already connected to<\/a> and engaging with. That list is an important one. Why? An influential fan would be sure to say \u201cyes\u201d to a partnership or campaign together.<\/p>\n<h3>MozBar &#8211; check SEO performance<\/h3>\n<p><a href=\"https:\/\/moz.com\/tools\/seo-toolbar\" target=\"_blank\" rel=\"noopener noreferrer\">MozBar<\/a>, a Chrome plugin for Moz users, makes it easy to see SEO stats for websites as you\u2019re browsing. If you have the full bar displayed, it&#8217;ll show you things like keyword difficulty score and <a href=\"https:\/\/mention.com\/en\/blog\/tools-to-monitor-backlinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">backlink info<\/a> for whatever page you\u2019re on. You can also minimize it so that instead of the full bar, you just see the current site\u2019s domain authority on the MozBar plugin icon. If you\u2019re looking for partnerships\u00a0that can help your site\u2019s SEO, this is a toolbox must-have. Google\u2019s algorithms are also smart enough that they\u2019re a reliable signal of general influence. While someone can easily get a ton of Twitter followers, it\u2019s harder to build up a strong SEO profile. Looking at the rankings and authority of a potential influencer can tell you how well campaign activities on their website will increase your reach, as well.<\/p>\n<h3>Followerwonk &#8211; find influencers already following you<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5971 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search.png\" alt=\"followerwonk-influencer-search\" width=\"986\" height=\"449\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search.png 986w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search-300x137.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search-768x350.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search-450x205.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search-187x85.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search-24x11.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search-36x16.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/followerwonk-influencer-search-48x22.png 48w\" data-sizes=\"(max-width: 986px) 100vw, 986px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 986px; --smush-placeholder-aspect-ratio: 986\/449;\" \/> Again, here\u2019s a tool that\u2019s like advanced Twitter search x1,000,000. <a href=\"https:\/\/followerwonk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Followerwonk<\/a> is also brought to you by Moz, so kudos for them for making more than one appearance on this list! A really powerful Twitter search tool in general, you can see how you can easily search for users with a lot of followers (an indicator of influence), then compare different users or filter through potential influencers that are already following your brand.<\/p>\n<h3>Inkybee &#8211; segment your outreach list<\/h3>\n<p><a href=\"http:\/\/www.inkybee.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inkybee<\/a> is a blogger outreach platform that covers the entire influencer campaign, but their research features are especially powerful. They have built-in discovery, so it may suggest a perfectly relevant blogger or influencer that you hadn\u2019t thought of including. And in addition to building influencer lists, you can also use Inkybee to filter and segment them.<\/p>\n<h3>Twitter Lists &#8211; stalk your targets<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5972 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers.png\" alt=\"software-influencers\" width=\"904\" height=\"626\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers.png 904w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers-300x208.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers-768x532.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers-450x312.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers-187x129.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers-24x17.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers-36x25.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/06\/software-influencers-48x33.png 48w\" data-sizes=\"(max-width: 904px) 100vw, 904px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 904px; --smush-placeholder-aspect-ratio: 904\/626;\" \/> So this tool is kind of half for research, half for stalking. \ud83d\ude42 In order to use Twitter lists in your influencer research strategy, you need to already have a list of influencers you\u2019re considering. Then you can throw them into a private Twitter list, and the real \u201crecon\u201d begins. The list will create a feed of what\u2019s currently going on in the minds and lives of all your potential campaign partners. Getting to know them a bit better will help <a href=\"https:\/\/mention.com\/en\/blog\/influencer-relations-lessons\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalize your pitch<\/a>, and seeing everyone\u2019s tweets in one spot can help you better identify their content strategies and audiences.<\/p>\n<h2>Conclusion<\/h2>\n<p>[Tweet &#8220;Before you build your influencer toolkit, think about your needs.&#8221;] Before you build your toolkit, think about your needs. If SEO is part of your influencer campaign goals, something like MozBar will be important. For advanced insights, something like Inkybee or Little Bird will give you more of the type of info you need. Mix and match the tools you need, then get ready to move on to the fun part: <a href=\"https:\/\/mention.com\/en\/blog\/influencer-outreach-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">reaching out to the influencers<\/a>! <strong>What are your favorite tools for building influencer list? Share your recs in the comments.<\/strong><\/p>\n<h2>For more help researching influencers, download our free guide:<\/h2>\n<p><!--HubSpot Call-to-Action Code --><\/p>\n<p><span id=\"hs-cta-wrapper-1e508516-5583-40b2-ae4f-848c7a5e2a43\" class=\"hs-cta-wrapper\"> <span id=\"hs-cta-1e508516-5583-40b2-ae4f-848c7a5e2a43\" class=\"hs-cta-node hs-cta-1e508516-5583-40b2-ae4f-848c7a5e2a43\"> <!-- [if lte IE 8]>\n\t\t\n\n<div id=\"hs-cta-ie-element\">\n\t\t<\/div>\n\n\n\t\t<![endif]--> <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/1e508516-5583-40b2-ae4f-848c7a5e2a43\"> <img decoding=\"async\" id=\"hs-cta-img-1e508516-5583-40b2-ae4f-848c7a5e2a43\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/1e508516-5583-40b2-ae4f-848c7a5e2a43.png\" alt=\"New Call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/> <\/a> <\/span> <\/span><\/p>\n<p><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><em>(Note: This post was originally published in June 2015 and has been updated with our latest tool recommendations.)<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>long time just to have a simple 5-minute conversation. Modern PR pros, marketers, and entrepreneurs don\u2019t have that kind of time. [Tweet &#8220;Savvy professionals rely on a powerful toolbox to help them save time without cutting corners.&#8221;] Working with influencers is all about getting more bang for your buck, so why would a successful influencer &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/influencer-research-tools\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">9 Tools for More Organized Influencer Research<\/span><\/a><\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315,344],"tags":[],"class_list":["post-5943","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Influencer Research Tools to Keep You Organized and Effective<\/title>\n<meta name=\"description\" content=\"The first step in executing an influencer strategy is building a list of people to reach out to. That can take a while, so we found tools to help you out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/influencer-research-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Influencer Research Tools to Keep You Organized and Effective\" \/>\n<meta property=\"og:description\" content=\"The first step in executing an influencer strategy is building a list of people to reach out to. 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