{"id":6380,"date":"2015-09-21T14:00:00","date_gmt":"2015-09-21T12:00:00","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=6380"},"modified":"2025-01-15T16:04:07","modified_gmt":"2025-01-15T16:04:07","slug":"media-monitoring-for-sales","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/media-monitoring-for-sales\/","title":{"rendered":"3 Steps to More Leads & Sales with Media Monitoring"},"content":{"rendered":"\n

Someone somewhere is talking about you. And if they\u2019re not, they\u2019re having a conversation that you\u2019d like to be part of.<\/p>\n\n\n\n

Social and web monitoring<\/a> makes sure you don\u2019t miss out. These conversations can be a rich source of leads that\u2019s too often left untapped. Whether you\u2019re a startup searching for your first customers or a growing company looking for new leads, monitoring helps make sure you\u2019re not missing conversations you should be taking part in.<\/p>\n\n\n\n

[Tweet “Social conversations are a rich source of leads too often left untapped. – @_roblong”]<\/p>\n\n\n\n

At Workable, we use Mention to help with user support, community building, and brand monitoring. In addition, we routinely use Mention to identify and join conversations with potential leads<\/a>, building relationships and closing sales that we would not have otherwise.<\/p>\n\n\n\n

[Tweet “How @Workable uses Mention to identify and join conversations with potential leads:”]<\/p>\n\n\n\n

Know what you need to monitor<\/h2>\n\n\n\n

Here\u2019s a blueprint you can use to set up monitoring for efficient sales and lead discovery.<\/p>\n\n\n\n

1. Competitors<\/h3>\n\n\n\n

At the most basic level, it\u2019s useful to know who your competitors are talking to and what they\u2019re talking about. But it\u2019s far more revealing to hear who\u2019s talking about your competitors and why.<\/p>\n\n\n

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\"monitoring-for-sales-competitors\"<\/figure>\n<\/div>\n\n\n

The \u201cand\u201d and \u201cor\u201d modifiers for things like \u201csomething like\u201d can be extremely helpful in this scenario. These identifiers help you connect with people who are researching your competitors\u2019 products. Make sure you don\u2019t miss your chance to put your product into their plans.<\/p>\n\n\n\n

2. Industry terms<\/h3>\n\n\n\n

Workable is hiring software, so we monitor relevant terms such as \u201cHR tech\u201d, \u201crecruitment software,\u201d \u201capplicant tracking systems,\u201d etc. Joining these conversations can persuade people to try Workable.<\/p>\n\n\n\n

3. Your own brand name or URL<\/h3>\n\n\n\n

Just like monitoring your competitors, monitoring your own brand can throw up interesting leads. Since you\u2019re probably monitoring already, picking up leads from it is a no brainer.<\/p>\n\n\n\n

Much like monitoring your competitors\u2019 brands, modifiers like \u201canyone used\u201d or \u201ctried\u201d can pinpoint those people who aren\u2019t just talking about you, but are looking for others who use your product.<\/p>\n\n\n\n

If you can make those connections for them, you do them and your business a favor by speeding up the buying cycle. Alternatively, you can point these leads in the direction of your own content, such as case studies and customer stories.<\/p>\n\n\n\n

[Tweet “Monitoring and joining conversations can help speed up the buying cycle. – @_roblong”]<\/p>\n\n\n\n

4. Your own content<\/h3>\n\n\n\n

Start conversations with those who are sharing and engaging with your content. They could later become your customers and brand ambassadors.<\/p>\n\n\n\n

5. Buying signals<\/h3>\n\n\n\n

Whether your company provides CRM software or cleaning services, there are almost certainly people looking for what you do online. With Workable, this could be people looking for ready-made job descriptions, advice on where to post jobs, interview questions, or offer letters.<\/p>\n\n\n\n

You\u2019ll get a lot out of monitoring by thinking about what kind of questions your potential customers might and what advice they\u2019d be looking for.<\/p>\n\n\n\n

Key Takeaway<\/strong>: Use search monitors to identify a user\u2019s intent. Finding someone tweet something like \u201cconsidering\u201d along with a product name signals they\u2019re likely going to be making a purchase soon.<\/p>\n\n\n\n

Make \u201chelp them out\u201d your mantra<\/h2>\n\n\n\n

Use search modifiers to identify people who need help, advice, or recommendations in your space. Here are some search modifiers to add to your main keyword:<\/p>\n\n\n\n

[Tweet “Use monitoring search modifiers to pinpoint people who need help or advice. – @_roblong”]<\/p>\n\n\n\n