{"id":63924,"date":"2024-09-19T11:00:00","date_gmt":"2024-09-19T11:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=63924"},"modified":"2024-09-10T09:12:41","modified_gmt":"2024-09-10T09:12:41","slug":"public-relations-examples","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/public-relations-examples\/","title":{"rendered":"10 Inspiring Public Relations Examples from Top Brands"},"content":{"rendered":"\n

An effective public relations strategy can be a game changer, as 71%<\/a><\/span> of consumers buy from a reputable brand they can trust.<\/p>\n\n\n\n

Additionally, data shows that PR profoundly influences consumer behavior, with 60%<\/a><\/span> of consumers reading through articles about a brand before making a purchase.<\/p>\n\n\n\n

The global PR market is worth $97 billion<\/a><\/span> and is estimated to be $133.82 billion<\/a><\/span> by 2027. So, PR\u2019s power lies in its capacity to influence consumer behavior and perception.<\/p>\n\n\n\n

This article explores 10 inspiring successful PR campaign examples from leading brands. Read on to learn how their public relations strategies shaped their brand image and influenced different spheres of their businesses.<\/p>\n\n\n\n

Successful public relations examples and why they worked<\/h2>\n\n\n\n

Let\u2019s look at the strategies behind successful PR campaigns by various brands, the results they generated, and what helped the campaign work so well.<\/p>\n\n\n\n

LEGO Rebuild the World campaign<\/h3>\n\n\n\n

In 2021, LEGO ran a PR campaign<\/a><\/span> dubbed #BuildtoGive to help children in need globally. For each star user built and shared on social media channels, LEGO donated a LEGO set to vulnerable communities, children\u2019s homes, or hospitalized children to play during the holiday season.<\/p>\n\n\n

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\"LEGO<\/figure>\n<\/div>\n\n\n

The campaign was a great opportunity for families to play together, and it hinged on their Play Well report<\/a><\/span> findings that family play strengthens bonds. LEGO leveraged this to boost its campaign\u2019s reach and highlight how it will spread smiles to children and their families.<\/p>\n\n\n\n

Julia Goldin, LEGO’s chief product and marketing office said:<\/p>\n\n\n

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\"Rebuild<\/figure>\n<\/div>\n\n\n

Source<\/a><\/p>\n\n\n\n

Results: <\/span>Within the first week, the campaign generated close to 4 million YouTube views, currently at 14 million, and helped raise 1.5 million sets to be donated. In the same year, LEGO’s consumer sales also grew by 22%<\/a><\/span> compared to the previous periods.<\/p>\n\n\n\n

Why it worked:<\/span> The playful and imaginative video displayed a world where everything is possible, resonating with the campaign theme of celebrating the limitless possibilities of LEGO bricks, encouraging families to get creative while bringing joy to over 1.5 million children.<\/p>\n\n\n\n

Pro tip: <\/span>When you run a social media marketing campaign, don\u2019t miss using the best social media customer service<\/a><\/span> tools to engage your customers effectively. Remember, responsiveness is the key to user satisfaction and engagement.<\/p>\n\n\n\n

IKEA\u2019s Do Try This at Home campaign<\/h3>\n\n\n\n

IKEA\u2019s Do Try This At Home campaign<\/a><\/span> promoted affordability and fun despite the high cost of living.<\/p>\n\n\n

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\"Ikea<\/figure>\n<\/div>\n\n\n

IKEA lowered the prices of its furniture and home goods to make them affordable to its customers. The public relations campaign mirrors the cost-conscious strategy of the marketing space, where people share stories of pursuing their hobbies despite the high cost of living.<\/p>\n\n\n\n

One scenario spotlights a child and an adult doing martial arts in their living room, and then they transform into anime personalities.<\/p>\n\n\n

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\"The<\/figure>\n<\/div>\n\n\n

Source<\/a><\/p>\n\n\n\n

The scenarios depict how IKEA’s products were helping people’s activities with affordable price tags to drive their campaign theme.<\/p>\n\n\n\n

Results: <\/span>The campaign increased consumer engagement and IKEA\u2019s website traffic while inspiring people to view their homes as a source of happiness without a connection to rising costs.<\/p>\n\n\n\n

Why it worked: <\/span>The IKEA concept was simple yet influential. They researched that 43%<\/a><\/span> of consumers were concerned about their disposable income, and 38% were worried about the cost of living. They then encouraged people to try \u201cdo-it-yourself\u201d (DIY) projects using IKEA’s adaptable and affordable products.<\/p>\n\n\n\n

IBM\u2019s Every Second Counts PR campaign<\/h3>\n\n\n\n

IBM operates in a dynamic business environment with stiff competition. To manage this, IBM launched an Every Second Counts campaign<\/a><\/span> to stay ahead of the competition.<\/p>\n\n\n

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\"IBM-every-second-matters\"<\/figure>\n<\/div>\n\n\n

The theme of the PR campaign was to inquire if businesses were adequately prepared for a cyberattack.<\/p>\n\n\n\n

Results: <\/span>The campaign was so successful that a few weeks after the presentation, IBM garnered more than 500,000 engagements and 4.8 million impressions.<\/p>\n\n\n\n

Why it worked:<\/span> The campaign effectively used infographics and videos to communicate the message, focusing on real-world scenarios. The mode of delivery portrayed urgency and relevance to resonate with audiences\u2019 emotional and intellectual capacities.<\/p>\n\n\n\n

Zoho\u2019s press releases boost their reputation and bring in new customers<\/h3>\n\n\n\n

Zoho is a reputable CRM and inventory management software company trusted by big brands like Amazon, L’Or\u00e9al, and Zomato. Their PR strategy includes regular press releases and customer success stories.<\/p>\n\n\n\n

They frequently publish press releases to share company news about their products and services with top media outlets. For example, they recently announced the launch of their payment gateway<\/a><\/span>. They also release PR articles on their websites and in top business and tech publications such as Business Line and Daily Maverick.<\/p>\n\n\n

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\"PR<\/figure>\n<\/div>\n\n\n

They invite industry leaders to Zoho\u2019s annual analyst day and other company events for added exposure, resulting in widespread media coverage in top publications like Forbes.<\/p>\n\n\n

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\"Zoho<\/figure>\n<\/div>\n\n\n

Source<\/a><\/p>\n\n\n\n

Results<\/p>\n\n\n\n

Zoho\u2019s press releases and features in articles and reports by industry leaders have helped build its brand reputation, strengthen customer relations, and boost users. For FY 2023, its revenue crossed the USD 1.36 billion mark.<\/p>\n\n\n\n

Why Zoho\u2019s PR strategy works<\/p>\n\n\n\n

Zoho uses customer stories, company announcements, new product feature updates, and industry analyst reports to build trust and showcase their products. Reading customer success stories and expert recommendations helps companies trust Zoho\u2019s CRM software for their business processes.<\/p>\n\n\n\n

That\u2019s how the company beat Silicon Valley competitors to lead the CRM industry for 25 years and book a 3% YoY profit increase.<\/p>\n\n\n\n

The Barbie movie pre-launch campaign<\/h3>\n\n\n\n

Ahead of the Barbie movie launch in July 2023, the brand ran a massive public relations campaign to promote the movie. With an <\/span>~$150 million<\/a><\/span> marketing budget, the brand entered into 100+ retail partnerships and other marketing collaborations. <\/span><\/p>\n\n\n\n

Here are some of the many tactics it used:<\/p>\n\n\n\n