{"id":6546,"date":"2017-04-03T15:44:46","date_gmt":"2017-04-03T13:44:46","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=6546"},"modified":"2025-01-14T09:25:58","modified_gmt":"2025-01-14T09:25:58","slug":"digital-marketing-checklists","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/digital-marketing-checklists\/","title":{"rendered":"29 Digital Marketing Checklists &#038; Cheatsheets to Make Marketers&#8217; Lives Easier"},"content":{"rendered":"\n<p>Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it\u2019s important to stay on top of the latest tactics and trends.<\/p>\n\n\n\n<p>From<strong> <span style=\"font-weight: 400;\">content strategy<\/span><\/strong>&nbsp;and social to analytics and retargeting, you\u2019re staying up to date on it all. It\u2019s a lot easier when you can do so with simple, easy-to-digest guides. So I\u2019ve pulled together almost 30 Digital Marketing checklists and cheat sheets to keep your digital marketing fresh and make your life easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Periodic Table of Content Marketing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"615\" height=\"387\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full.png\" alt=\"digital marketing checklist\" class=\"wp-image-6910 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full.png 615w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full-300x189.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full-450x283.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full-187x118.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full-24x15.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full-36x23.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/the_perdiodic_table_of_content_marketing-blog-full-48x30.png 48w\" data-sizes=\"(max-width: 615px) 100vw, 615px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 615px; --smush-placeholder-aspect-ratio: 615\/387;\" \/><\/figure>\n<\/div>\n\n\n<p>This <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/econsultancy.com\/blog\/64539-introducing-the-periodic-table-of-content-marketing\/\" target=\"_blank\">periodic table<\/a> is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on.<\/p>\n\n\n\n<p>From content strategy to metrics, it\u2019s an all-inclusive index that can help you deliver great content. <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\">&lt;script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The Ultimate Cheat Sheet for Awesome Marketing Emails<\/h2>\n\n\n\n<p>Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert.<\/p>\n\n\n\n<p>If you think you\u2019re having trouble with your email outreach, <a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/27211\/The-Ultimate-Cheat-Sheet-for-Awesome-Marketing-Emails.aspx\" target=\"_blank\">this cheat sheet from HubSpot<\/a> can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. A Detailed Guide to Photo and Image Sizes on Facebook, Twitter, YouTube, and More<\/h2>\n\n\n\n<p>When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it\u2019s not easy to keep track of the rules for each network.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"685\" height=\"275\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes.png\" alt=\"digital marketing checklists\" class=\"wp-image-6911 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes.png 685w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes-300x120.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes-450x181.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes-187x75.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes-24x10.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes-36x14.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/twitter-image-sizes-48x19.png 48w\" data-sizes=\"(max-width: 685px) 100vw, 685px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 685px; --smush-placeholder-aspect-ratio: 685\/275;\" \/><\/figure>\n<\/div>\n\n\n<p><a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/blog.hubspot.com\/marketing\/ultimate-guide-social-media-image-dimensions-infographic\" target=\"_blank\">This handy infographic<\/a> shows you all the different images in your social media profiles, along with what they\u2019re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Advanced Content Promotion Marketing Checklists<\/h2>\n\n\n\n<p>Writing content is hard, but promoting it is even harder. With all the <a rel=\"noopener noreferrer\" href=\"https:\/\/mention.com\/en\/blog\/the-best-tools-resources-for-content-promotion\/\" target=\"_blank\">distribution tools<\/a> and channels available to you, it gets tough to keep track of where you\u2019ve promoted your piece and where you\u2019ve yet to share it.<\/p>\n\n\n\n<p>And that\u2019s after figuring out what to do in the first place. Process Street has created a great <a href=\"https:\/\/www.process.st\/checklist\/advanced-content-promotion-checklist\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">checklist to streamline content promotion<\/a>, originally made for themselves before giving us all access.<em><strong>Related: <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">24 Ways to Promote Your Next Blog Post<\/a><\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Retargeting Cheat Sheet<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"684\" height=\"349\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet.png\" alt=\"marketing checklist\" class=\"wp-image-6912 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet.png 684w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet-300x153.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet-450x230.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet-187x95.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet-24x12.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet-36x18.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/retargeting-cheat-sheet-48x24.png 48w\" data-sizes=\"(max-width: 684px) 100vw, 684px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 684px; --smush-placeholder-aspect-ratio: 684\/349;\" \/><\/figure>\n<\/div>\n\n\n<p><br>\nThis <a href=\"https:\/\/www.slideshare.net\/theHiddenAudience\/retargeting-cheat-sheet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">cheat sheet<\/a> simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. The Ultimate SaaS Metrics Cheat Sheet<\/h2>\n\n\n\n<p>Chart Mogul created this cheat sheet with <a href=\"https:\/\/blog.chartmogul.com\/2015\/01\/the-ultimate-saas-metrics-cheat-sheet\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">every important metric<\/a> you need to know for your SaaS. What\u2019s covered: which ones are important, why they\u2019re important, and how they\u2019re measured. All condensed into a simple 2-pager.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. The Web Developer\u2019s SEO Cheat Sheet 3.0<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"682\" height=\"522\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist.png\" alt=\"seo checklist\" class=\"wp-image-6913 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist.png 682w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist-300x230.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist-450x344.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist-187x143.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist-24x18.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist-36x28.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/moz-seo-checklist-48x37.png 48w\" data-sizes=\"(max-width: 682px) 100vw, 682px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 682px; --smush-placeholder-aspect-ratio: 682\/522;\" \/><\/figure>\n<\/div>\n\n\n<p>Moz, an industry leader in SEO, created this fantastic <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/moz.com\/blog\/seo-cheat-sheet\" target=\"_blank\">cheat sheet for SEO newbies and professionals<\/a> alike. It\u2019s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. The Ultimate Inbound Marketing Checklist<\/h2>\n\n\n\n<p>This <a href=\"http:\/\/offers.impactbnd.com\/the-ultimate-inbound-marketing-checklist\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">comprehensive checklist<\/a> covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer\u2019s toolbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. 101 Copywriting Dos and Don\u2019ts<\/h2>\n\n\n\n<p>This PDF from Copy Hackers contains all the <a href=\"https:\/\/copyhackers.com\/2012\/06\/101-copywriting-dos-and-donts\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">dos and don\u2019ts<\/a> of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Google Adwords Cheat Sheet<\/h2>\n\n\n\n<p>Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.slideshare.net\/cywong_\/cheatsheet-rc\" target=\"_blank\">create a resource to help<\/a>. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Local SEO Checklist<\/h2>\n\n\n\n<p><a href=\"http:\/\/localseochecklist.org\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">This checklist<\/a> is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12. Social Media Marketing Checklist<\/h2>\n\n\n\n<p>Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don\u2019t miss a beat!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"671\" height=\"506\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist.png\" alt=\"social media marketing checklist\" class=\"wp-image-6914 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist.png 671w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist-300x226.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist-450x339.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist-187x141.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist-24x18.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist-36x27.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/social-media-marketing-checklist-48x36.png 48w\" data-sizes=\"(max-width: 671px) 100vw, 671px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 671px; --smush-placeholder-aspect-ratio: 671\/506;\" \/><\/figure>\n<\/div>\n\n\n<p>This <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.postplanner.com\/helpful-checklist-for-social-media-marketing\/\" target=\"_blank\">fill-in-the-blank infographic<\/a> will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13. A Complete Conversion Rate Optimization Checklist<\/h2>\n\n\n\n<p>Conversion science can get messy when you don\u2019t know what <em>exactly<\/em> brings you conversions. <a href=\"http:\/\/www.modgility.com\/conversion-rate-optimization-checklist\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">This checklist<\/a> helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A\/B\/ tests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14. Google Analytics Metrics and Dimensions Cheat Sheet<\/h2>\n\n\n\n<p>Google analytics can be confusing to a beginner. It can take forever to discover all the data it\u2019s tracking without a guide. <a href=\"https:\/\/blog.liip.ch\/archive\/2015\/04\/29\/google-analytics-metrics-and-dimensions-cheatsheet.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">This PDF<\/a> helps you understand the metrics and dimensions you need to figure out the various aspects of your customers\u2019 interaction with your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15. The Ultimate SEO Checklist<\/h2>\n\n\n\n<p><a href=\"https:\/\/aioseo.com\/seo-checklist\/\">The Ultimate SEO Checklist from AIOSEO<\/a> covers on-page and off-page SEO for anyone who\u2019s looking to make sure that their website has a good foundation for their digital marketing strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"683\" height=\"592\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit.png\" alt=\"marketing checklists\" class=\"wp-image-6915 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit.png 683w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit-300x260.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit-404x350.png 404w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit-187x162.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit-24x21.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit-36x31.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/ultimate-seo-checklsit-48x42.png 48w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/592;\" \/><\/figure>\n<\/div>\n\n\n<p>But unlike most other SEO checklists, it\u2019s not a list of the ranking factors or how to optimize for them. It\u2019s fully covers creating an SEO strategy, from performing market research to reputation management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">16. The Shelf\u2019s Blogger Outreach Checklist<\/h2>\n\n\n\n<p>When it comes to <a href=\"https:\/\/mention.com\/en\/blog\/influencer-outreach-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">reaching out to bloggers or influencers<\/a>, any old email just will not do. <a href=\"http:\/\/www.theshelf.com\/s\/The_Shelf-Blogger-Outreach-Checklist.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">This checklist<\/a> from The Shelf covers the essentials of your outreach for the best results, including best practices and sample outreach emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">17. Site Audit Checklist<\/h2>\n\n\n\n<p>Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her <a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.annielytics.com\/resources\/annielytics-site-audit-checklist\/\" target=\"_blank\">site audit checklist<\/a>. It\u2019s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">18. Universal Analytics Cheat Sheet<\/h2>\n\n\n\n<p>This <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1DSXCYIYqD46meuVcbPVzQhGZy95BX3opsP7F_IZK92o\/edit#gid=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">comprehensive cheat sheet<\/a> simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">19. Startup Launch List<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"912\" height=\"677\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list.png\" alt=\"digital cheatsheet\" class=\"wp-image-6917 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list.png 912w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list-300x223.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list-768x570.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list-450x334.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list-187x139.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list-24x18.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list-36x27.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/startup-launch-list-48x36.png 48w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/677;\" \/><\/figure>\n<\/div>\n\n\n<p>The <a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.startuplaunchlist.com\/\" target=\"_blank\">Startup Launch List<\/a> is an amazing&nbsp;compilation for budding entrepreneurs. Its reading list gives&nbsp;insights into each aspect of building a startup &#8211; from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20. The Social Platform Cheat Sheet<\/h2>\n\n\n\n<p>There are so many social channels out there, and they&#8217;re constantly changing. <a href=\"http:\/\/blog.360i.com\/social-marketing\/one-page-social-platform-cheat-sheet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">This cheat sheet<\/a> guides you through the main platforms, who&#8217;s on them, and how to engage them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">21. .htaccess Cheat Sheet<\/h2>\n\n\n\n<p>Redirecting pages can get a little tricky for anyone without a technical background. <a href=\"http:\/\/htaccesscheatsheet.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">This cheat sheet<\/a> teaches you the basics&nbsp;for redirection, security, and other rules.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">22. The Ultimate Guide to Twitter Advanced Search<\/h2>\n\n\n\n<p><a href=\"\/?page_id=661\">Twitter&#8217;s<\/a> one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers.&nbsp;Even if your company doesn\u2019t even have a Twitter handle yet (but it does, right?), you can find leads, <a href=\"\/en?page_id=22974\" target=\"_blank\" rel=\"noreferrer noopener\">track brand mentions<\/a>, follow important topics, etc.<\/p>\n\n\n\n<p><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/zapier.com\/blog\/twitter-advanced-search-guide\/\" target=\"_blank\">This Zapier guide<\/a> is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">23. The&nbsp;Google Guide to Making Search Easier<\/h2>\n\n\n\n<p>Google advanced search is an essential skill for any marketer. This <a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.googleguide.com\/print\/adv_op_ref.pdf\" target=\"_blank\">search guide<\/a>&nbsp;can help you use search operators to get specific search results on Google.<\/p>\n\n\n\n<p>You can use this to find really specific content, search unique mediums,&nbsp;and perform any kind of research faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">24. A 50-Point Checklist for Creating The Ultimate Landing Page<\/h2>\n\n\n\n<p>When your landing page is your key to conversions, it\u2019s important to make sure that you\u2019re not missing <em>any<\/em> key elements. This <a href=\"http:\/\/unbounce.com\/landing-pages\/checklist\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Unbounce&nbsp;checklist<\/a> highlights all the essentials of a great landing page so that while you\u2019re building one, you don\u2019t miss anything.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">25. Website Usability Checklist<\/h2>\n\n\n\n<p>Building websites can be difficult for marketers, and in the process of making a beautiful site, it\u2019s easy to lost sight of usability when you&#8217;re not an expert.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"474\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-1024x474.png\" alt=\"marketing cheatsheet\" class=\"wp-image-6918 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-1024x474.png 1024w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-300x139.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-768x355.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-450x208.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-187x87.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-24x11.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-36x17.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist-48x22.png 48w, https:\/\/mention.com\/wp-content\/uploads\/2015\/12\/web-usability-checklist.png 1115w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/474;\" \/><\/figure>\n<\/div>\n\n\n<p>The <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/keepwomen.com\/static_pages\/checklist_tool\" target=\"_blank\">website usability checklist<\/a> covers the common&nbsp;problems faced by users on a website. From forms to navigation, it helps you make sure that your&nbsp;site is not only well designed, but also user-friendly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">26. The Ultimate Google Algorithm Cheat Sheet<\/h2>\n\n\n\n<p>Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a <a href=\"http:\/\/neilpatel.com\/2015\/02\/17\/the-ultimate-google-algorithm-cheat-sheet\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">cheat sheet<\/a> to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">27. The Keyword Research Cheat Sheet<\/h2>\n\n\n\n<p>As a marketer, you know how important SEO&nbsp;is. This <a href=\"http:\/\/visual.ly\/keyword-research-cheat-sheet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">keyword research cheat sheet<\/a> covers the basics of the way keywords work and how you can use the best ones to bring in relevant, <em>converting<\/em>&nbsp;traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">28. The SEO Cheat Sheet for WordPress<\/h2>\n\n\n\n<p>WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in <a href=\"http:\/\/www.tekka.de\/seo-for-wordpress\/cheat-sheet-seo-for-wordpress-v2.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">this resource<\/a>, you can optimize any page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">29.&nbsp;Website Launch Checklist<\/h2>\n\n\n\n<p>The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. <a href=\"http:\/\/lite.launchlist.net\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Launchlist<\/a>&nbsp;makes sure that you\u2019ve got all your bases covered before your site goes live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prepare Yourself<\/h2>\n\n\n\n<p>Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We&#8217;re busy, we&#8217;re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it\u2019s important to stay on top of the latest tactics and trends. From content strategy&nbsp;and social to analytics and retargeting, you\u2019re staying up to date on it all. It\u2019s a lot easier &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/digital-marketing-checklists\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">29 Digital Marketing Checklists &#038; Cheatsheets to Make Marketers&#8217; Lives Easier<\/span><\/a><\/p>\n","protected":false},"author":201,"featured_media":31286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-6546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>29 Marketing Checklists &amp; Cheat Sheets to Make Life Easier<\/title>\n<meta name=\"description\" content=\"Cheat sheets are great - they make sure you never skip a step. 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