{"id":6564,"date":"2015-10-19T16:07:06","date_gmt":"2015-10-19T14:07:06","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=6564"},"modified":"2025-06-16T09:07:31","modified_gmt":"2025-06-16T09:07:31","slug":"social-media-management-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-management-tools\/","title":{"rendered":"4 Types of Social Media Management Tools to Power Your Strategy"},"content":{"rendered":"\n

All-in-one is an awesome thing. Who has time to go to 6 different stores when you can run all your errands in a big box store?
And the same goes for social media tools<\/a>. All-in-one social suites make it incredibly easy to manage your company\u2019s social media in one place. But is it always the best option for your team?
But while social media suites do a lot of things and do them all well, sometimes the solution you need is more specialized. Every social tool has one thing they do best.
For example, monitoring\/listening is \u201cour thing.\u201d Mention does a lot, but monitoring is our main focus. And because we can dedicate a lot of time to that, our monitoring features will be better than a tool with a completely different focus. Because that\u2019s not their thing.
We can\u2019t all be perfect at everything. But that doesn\u2019t mean users should settle.
All-in-one suites aren\u2019t for everyone.<\/strong> Some of us would rather use the best tool for each specific task, even if that means logging into a few more platforms or taking a few extra minutes.
It\u2019s all a matter of preference.
[Tweet “The type of social tool you use is often a matter of preference. – @bberg1010”]
And for multifaceted marketing teams, where a different team member is performing each task, the convenience of a social media suite is a little less important, so you can get really specific. You can make sure that each team member has the best tool possible for what they\u2019re doing.
Let\u2019s go down the list of some social media marketing tactics you\u2019re probably already doing, and the tools you need to rock at them.<\/p>\n\n\n\n

Plan your social media content calendar<\/h2>\n\n\n\n

I love a good plan, and hate going without one. It gives me hives. And when it comes to your company\u2019s content, you should love a good plan, too.
\nYour social media strategy probably lays stuff out like who your social audience is, what they\u2019re interested in, and how you\u2019ll tap into that. It\u2019ll talk about the types of content you\u2019re going to post and how you\u2019re going to post it.
\nBut that\u2019s just a start. You still need an actual roadmap.
\nIf you want to be able to see a clean summary of your brand\u2019s social media, you need an editorial calendar.
\n[Tweet “You need a social media content calendar for a bird’s eye view of your upcoming output.”]
\nUse a social media editorial calendar to:<\/p>\n\n\n\n