{"id":6668,"date":"2015-11-12T17:31:00","date_gmt":"2015-11-12T16:31:00","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=6668"},"modified":"2023-12-12T17:22:54","modified_gmt":"2023-12-12T17:22:54","slug":"marketing-psychology-social-media","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/marketing-psychology-social-media\/","title":{"rendered":"Why Psychology is the Future of Social Marketing"},"content":{"rendered":"\n

What do marketing and science have in common?
How can we combine the two to better build our brand reputations<\/a>?
The answer to these questions are: they have the human brain in common. And when we combine the two together, we have a recipe for success.
You\u2019re about to go where no marketer has gone before<\/a>.
Are you ready?
Our brains have learned how to react to spamminess. When it\u2019s exposed to too much commercialism and \u201cselly sell selling,\u201d it shuts down. The brain stops all communication with that message trying to get your attention.
So how do you take advantage of psychology in your marketing? You have to be a smart marketer, not a boring one.
[Tweet “How can you use psychology to drive more conversions? via @WadeHarman”]<\/p>\n\n\n\n

The boring marketer<\/h2>\n\n\n\n

The boring marketer doesn\u2019t understand the dire need to capitalize on their marketing<\/a> in ways that are new, fresh, and different to their target audience.
Instead, they come back again with the same marketing strategies from a decade ago. When it doesn\u2019t work, they just push the message harder and try to wear down the few remaining people that are listening to them.<\/p>\n\n\n\n

The smart marketer<\/h2>\n\n\n
\n
\"marketing<\/figure>\n<\/div>\n\n\n

You\u2019re a smart person. I have no doubt in my mind that you are. You\u2019ve chosen to participate in one of the most stressful jobs that you can have, are constantly changing and adapting, measuring and comparing analytics, etc. And you\u2019re doing this all because you want more results, better results!
\nThat\u2019s what smart marketers do, right?
\nIn fact, the smartest marketer will understand that there is a psychological trigger involved in creating that sale or adding that subscriber to their list and they take the necessary actions to get their audience to do so.
\n
\n[Tweet “Smart marketers try to understand the psychological triggers behind conversions. – @WadeHarman”]
\nThe smart marketer realizes that what may have worked yesterday, may not work today. People are always changing. Their likes and dislikes evolve, and as a great marketer, you understand that you have to roll with the changes.
\nSo why not involve more science and psychology in your marketing? Learn more about the brain and human behavior. Understanding the actual triggers that get a brain to make a decision will make it all the more easier to get customers to convert.
\nI want to explain some action triggers that smart marketers are successfully success. This is where you can start using psychological marketing to your advantage.<\/p>\n\n\n\n

Repetitive marketing<\/h2>\n\n\n\n

Have you ever watched a television commercial that had a phone number on the screen?
\nSure you have.
\nBut what you may not have realized is that when the announcer speaks over the commercial, they usually give you the number not once, but three times.
\nThat\u2019s significant. It\u2019s not twice, it\u2019s not four times. And it\u2019s three for a reason.
\nThe repetition from the commercial is now ingrained in your memory. It\u2019s like having a song so stuck in your head that you start singing it without realizing.
\nUse repetition with your marketing messages to help your audience remember them.
\n[Tweet “On social, it’s key to repeat your messaging more than once. – @WadeHarman”]<\/p>\n\n\n\n

How to do it<\/h3>\n\n\n\n

Repetitive marketing can work really well on social media.
\nThe main thing to remember is to stay consistent with everything. Your message, your content, your brand, and your engagement. You\u2019re indirectly \u201cselling\u201d<\/a> every time you help someone, or write a great article solving someone\u2019s problem<\/a>.
\nSomething else to concentrate on is sticking to whatever it is you\u2019re trying to accomplish. Set a blogging schedule and stick to it. Visit your most successful social channels every day, and stick to that strategy.
\nDo that over and again, and you\u2019ll start to see the psychological effects of repetition. Your followers will see you as someone that\u2019s helpful, with knowledge and stability. Because when your ideas are consistently there, people become attached to that idea.<\/p>\n\n\n\n

The comprehension factor<\/h2>\n\n\n\n

There are all types of psychological ways to improve the clarity of your message, so your audience better understands it.
\nYou can do so either logically or emotionally.
\nUnder the umbrella of these two comprehension factors lies a whole community of triggers and responses that are lying around in the human brain<\/a>.
\nLet me explain the logical side first. These are the ways you can reach people using this frame of mind.<\/p>\n\n\n\n

Left-brained marketing<\/h2>\n\n\n\n

Let\u2019s brush up. The left side of the brain is known for<\/a> controlling the right side of the body, and the more academic sides of the brain.
\nLeft-brained marketing describes products and services from a practical standpoint. It talks about what you get, why you need it, and why no one else does it like they do.
\nIn the article above, they explain how facts, testimonials, and other truths and hard evidence that make us realize that this is the right product for us to purchase.
\nAppeal to this side of the brain by stating facts to the reader. If they do this one thing, this other thing will happen. Cut and dry, no sugar coating. That\u2019s the way it is.
\nIt\u2019s a pretty straightforward approach that most marketers use today. And while that used to work a lot back in the day, today\u2019s consumer\u2019s attention span makes that a lot harder.
\nCan the logical approach be used alone to grab sales? Sure.
\nWhen you can make your case in the few seconds the audience is paying attention, it will work.
\nHowever, it works better when coupled with creating emotion. That\u2019s going to put you on the road to faster conversions and more customers.
\n[Tweet “Appeal to the left side of the brain by taking a logical approach in your marketing. – @WadeHarman”]<\/p>\n\n\n\n

How to do it<\/h3>\n\n\n\n

Tell it like it is. Show your audience why they need your product, how they could use it, and what it can do for them.<\/p>\n\n\n\n

The right-brained marketer<\/h2>\n\n\n\n

The right side of your brain is where creativity is stored. Right-brained marketing doesn\u2019t necessarily sell the product, but the dream.
\nYour product is only a bridge to take the customer where they want to go.
\nWhen appealing to this, focus on building a robust and personality-rich social marketing plan that spreads brand awareness and gets people talking about the product. They use a massive amount of visuals. They\u2019re focused less on the product, and more on the person using the it. That drives a connection.
\n[Tweet “Appeal to the right side of the brain by making your marketing emotional. – @WadeHarman”]<\/p>\n\n\n\n

How to do it<\/h3>\n\n\n\n

Visuals are your friend when it comes to getting people to connect with your product or service.
\nIf you were trying to sell a timeshare in Florida, you wouldn\u2019t show an image of the condo, but rather of a family having fun and making memories on the beach, with the condo in the background.
\nYou are painting an image in the reader\u2019s head of the result you want them to be thinking about after they do whatever it is you\u2019re wanting them to do.
\nIt\u2019s connecting them on an emotional level.<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

You need to use all of the tools that you have at your disposal.
\nA carpenter wouldn\u2019t go to work with just a hammer and nail, without a tape measure, pencil, and saw. Even though he\u2019s known for the hammer and nail, these other tools help him get the whole job done.
\nIf you aren\u2019t using science and psychology in your marketing today, then you aren\u2019t using all of the tools at your disposal.
\nWhen creating your campaigns, ask yourself these questions:<\/p>\n\n\n\n