{"id":6734,"date":"2017-05-30T18:28:54","date_gmt":"2017-05-30T16:28:54","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=6734"},"modified":"2025-01-10T11:03:35","modified_gmt":"2025-01-10T11:03:35","slug":"social-media-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-sentiment-analysis\/","title":{"rendered":"How to Use Social Media Sentiment Analysis in Your Listening"},"content":{"rendered":"\n

We sometimes discuss how social media metrics don\u2019t always tell you the full story. Too often, they tell you the \u2018what\u2019 but not the \u2018why\u2019 or \u2018how.\u2019<\/p>\n\n\n\n

Basically, they can lack context.<\/p>\n\n\n\n

One metric where that doesn\u2019t apply is sentiment. Sentiment is a metric that adds context to other metrics.<\/p>\n\n\n\n

Getting as much context as possible around online mentions is important, especially. Yeah, it\u2019s important to know how much people are talking about your brand, but you also need to know how they\u2019re talking about you.<\/p>\n\n\n\n

Is it glowing praise?<\/p>\n\n\n\n

Bashing rants?<\/p>\n\n\n\n

Utter indifference?<\/p>\n\n\n\n

A mention from each of those sentiment categories can mean very<\/em> different things for your brand. A glowing mention is a reputation management win, where a rant may be a customer service issue, and indifference probably won\u2019t be high on any team\u2019s radar.<\/p>\n\n\n\n

Most brands lust after big jumps in the social media buzz game<\/em>. But it\u2019s a much different story if those mentions are negative. And how can you tell the difference? Sentiment analysis<\/a>.
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About social media sentiment analysis<\/h2>\n\n\n\n

The sentiment is pretty simple to understand. It\u2019s just a feeling or emotion, an attitude or opinion. On social media, the sentiment of a post can be seen in the tone or emotion conveyed in a brand mention.<\/p>\n\n\n\n

Some social media management tools offer algorithms or filters to make it easy to gauge sentiment<\/a>. In social listening tools, emotion analysis<\/a><\/strong> features will measure and report on the tone or sentiment of your social mentions.<\/p>\n\n\n

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\"Use<\/figure>\n<\/div>\n\n\n

Most sentiment analysis tools<\/a> group different sentiments or feelings into positive, negative, or neutral categories. For example, in Mention, we use those 3 categories and assign a color-coded smiley to each mention to denote sentiment.<\/p>\n\n\n\n

How to use social media sentiment analysis<\/h2>\n\n\n\n

So, how does having sentiment analysis in your social listening tool help you? It goes beyond seeing the context in your weekly reports. <\/p>\n\n\n\n

Understanding customer sentiment<\/a> is crucial for brands looking to maintain a positive reputation. By analyzing how customers feel about your products or services, you can identify areas for improvement and address potential issues before they escalate. <\/p>\n\n\n\n

1. Prioritize your social media engagement<\/h3>\n\n\n
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\"Mention<\/figure>\n<\/div>\n\n\n

When you log in to check on social media daily, you want to ensure you\u2019re dealing with the most important mentions first. You always hope there are no fires to put out, but you need to be prepared and timely if there are.<\/p>\n\n\n\n

You\u2019ll also want to ensure you\u2019re responding to unhappy customers as quickly as possible.<\/strong><\/p>\n\n\n\n

So wouldn\u2019t it be great if you could see all negative mentions first? Placate any unhappy customers before they become more unhappy. Surely that\u2019s more important than thanking people for including you in their #FF, right?<\/p>\n\n\n\n

You can filter your unread or new mentions by sentiment in many social listening tools.<\/strong> Filter out the lower-priority items and focus on things that need to be dealt with first. For example, in Mention, you can set the filter at the top of your unread mentions stream for any alert.<\/p>\n\n\n\n

This will come in handy when you need to:<\/p>\n\n\n\n