{"id":6778,"date":"2016-07-26T15:45:11","date_gmt":"2016-07-26T13:45:11","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=6778"},"modified":"2024-07-31T14:36:47","modified_gmt":"2024-07-31T14:36:47","slug":"twitter-monitoring-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/twitter-monitoring-tools\/","title":{"rendered":"7 Twitter Monitoring Tools to Help Grow Your Brand"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"ItemList\",\n  \"itemListElement\": [\n    {\n      \"@type\": \"Product\",\n      \"name\": \"Mention\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Michael Illas\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Real-time monitoring of Twitter mentions and keywords\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Allows engagement directly within the app (like, reply, retweet)\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Customizable alerts and filtering by sentiment, language, and location\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"May require regular monitoring to maximize benefits\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"Warble\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Michael Illas\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Sends email alerts based on custom search criteria\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Simple and clean user interface\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Allows filtering by location, language, and exclusion of retweets\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Setup can be confusing for users unfamiliar with search operators\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"Tweetreach\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Michael Illas\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Provides real-time stats for any search term\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Clean and easy-to-understand reports\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Offers recommendations based on past performance\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Pricier starting at $99\/month\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"Twilert\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Michael Illas\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Emails filtered tweets based on custom search terms\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Thorough search options for filtering tweets\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Customizable frequency for email alerts to avoid overload\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Limited to email-based notifications, which may not be real-time\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"Twitter Counter\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Michael Illas\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Tracks Twitter engagement and predicts audience growth\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Allows comparison with competitors and tracks influencer interactions\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Useful for monitoring brand and competitor engagement\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Search limited to users, not keywords or hashtags\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"TweetDeck\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Michael Illas\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Free tool for managing multiple Twitter feeds\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Allows long-term streams and filtered searches\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Supports engagement features like liking, replying, and scheduling posts\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Lacks advanced analytics and monitoring features\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"Hootsuite\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Michael Illas\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"All-in-one social media management platform\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Supports collaboration and task assignment within teams\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Offers advanced features like custom reports and integrations\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Paid plans may be necessary for full functionality\"\n            }\n          ]\n        }\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<p>A brand\u2019s just like a baby, you have to constantly monitor it. And like any infant, your brand\u2019s Twitter needs a baby monitor \u2014 your monitoring tools<\/p>\n\n\n\n<p>Monitoring Twitter is crucial to understand your audience, competitors, and industry. It\u2019s how you discover new trends and important discussions. It tells you what your audience cares about. You can see how <a href=\"\/?page_id=22975\" target=\"_blank\" rel=\"noreferrer noopener\">your competitors<\/a> are doing.<\/p>\n\n\n\n<p>[Tweet &#8220;Like an infant, your brand needs to be watched 24\/7. Use a baby monitor &#8211; your monitoring tools.&#8221;]<\/p>\n\n\n\n<p>By doing this, you\u2019ll know what works for your audience.<\/p>\n\n\n\n<p>Choosing a tool can be difficult. With so many options, you can end up overwhelmed by the different types available. Some focus on <a href=\"\/?page_id=9162\">analytics<\/a>, others on discovering new content.<\/p>\n\n\n\n<p>And, of course, there are tools that nobody really gets, but I\u2019ll leave those out. After reading this, you\u2019ll be able to choose the right <a href=\"\/?page_id=661\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter monitoring tool<\/a> for you.<\/p>\n\n\n\n<p>[Tweet &#8220;How to choose the right Twitter monitoring tool for you, via @michaelillas&#8221;]<br><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 reasons to track your brand on Twitter<\/h2>\n\n\n\n<p>Tracking your brand and industry in the Twitter world can be helpful for a few reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"\/?page_id=22974\" target=\"_blank\" rel=\"noreferrer noopener\">Brand monitoring<\/a>:<\/strong> you\u2019ll be able to see when and how people are engaging with. Learn when to share content and which content works best with your audience.<\/li>\n\n\n\n<li><strong>Crisis management: <\/strong>monitoring your brand on Twitter won\u2019t predict a crisis, but it can help you control one. Watching social media will help you <a href=\"https:\/\/mention.com\/en\/blog\/responding-to-negative-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">find negative things<\/a> people have said.<\/li>\n\n\n\n<li><strong>Industry analysis: <\/strong>find out what your industry is talking about. This can help you figure out what content you should create.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re not too sure what exactly you should be tracking, here are a few ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your company<\/li>\n\n\n\n<li>Your industry<\/li>\n\n\n\n<li>People that are relevant to your company<\/li>\n\n\n\n<li>You competitors<\/li>\n\n\n\n<li>Topics relevant to your brand<\/li>\n\n\n\n<li>Hashtags relevant to your brand<\/li>\n<\/ul>\n\n\n\n<p>[Tweet &#8220;8 Twitter monitoring tools to track your brand better from @michaelillas&#8221;]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Twitter monitoring tools to track your brand better<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mention&nbsp;&#8211; track mentions, find influencers, and manage your Twitter<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"640\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/04\/mention-dashboard-1024x640.jpeg\" alt=\"Mention dashboard\" class=\"wp-image-61708 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/04\/mention-dashboard-1024x640.jpeg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2024\/04\/mention-dashboard-300x188.jpeg 300w, https:\/\/mention.com\/wp-content\/uploads\/2024\/04\/mention-dashboard-768x480.jpeg 768w, https:\/\/mention.com\/wp-content\/uploads\/2024\/04\/mention-dashboard-1536x960.jpeg 1536w, https:\/\/mention.com\/wp-content\/uploads\/2024\/04\/mention-dashboard.jpeg 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/640;\" \/><\/figure>\n<\/div>\n\n\n<p><br>Including ourselves might seem biased, but you\u2019ll see why the app could make the list on its own.<\/p>\n\n\n\n<p>Mention can monitor any keyword&nbsp;in real time. Take actions within the app by assigning tweets to a team member or tagging them. You can also engage directly from the app by liking, replying, or retweeting.<\/p>\n\n\n\n<p>You can track tweets while filtering them by sentiment, language, or location.<br>When you create alerts, you can add up to five keywords to narrow down&nbsp;your results, giving you the most relevant mentions. You can also&nbsp;block all mentions from&nbsp;unwanted source.<\/p>\n\n\n\n<p>Mention provides helpful data like reach and shares, and&nbsp;<a href=\"\/en?page_id=620\" target=\"_blank\" rel=\"noreferrer noopener\">influencer dashboards<\/a>&nbsp;to identify the top people talking about your keywords. And if you don\u2019t have enough time to check Mention every day, you can receive email digests with top mentions.<\/p>\n\n\n\n<p><strong>Price: <\/strong>free, paid plan starting at $29\/month<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Warble &#8211;\u00a0receive tweets by topic<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/warble_twitter_monitoring.png\" alt=\"warble twitter monitoring\" class=\"wp-image-6789 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 504px; --smush-placeholder-aspect-ratio: 504\/394;\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"http:\/\/warble.co\" target=\"_blank\" rel=\"noreferrer noopener\">Warble<\/a> emails you tweets based on search criteria you set. You\u2019ll stay up-to-date with anything you\u2019d like to.<\/p>\n\n\n\n<p>Its clean interface lets you easily navigate through the dashboard, allowing you to see all the active alerts. You can adjust settings to filter alerts based on location and language, or exclude retweets from results.<\/p>\n\n\n\n<p>If you\u2019re not familiar with search operators, setting up notifications might be confusing at first . But it\u2019s still pretty efficient.<\/p>\n\n\n\n<p><strong>Price: <\/strong>free<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tweetreach &#8211;\u00a0see real-time stats for any search term<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/tweetreach_twitter_monitoring.png\" alt=\"tweetreach twitter monitoring\" class=\"wp-image-6790 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 467px; --smush-placeholder-aspect-ratio: 467\/405;\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/tweetreach.com\" target=\"_blank\" rel=\"noreferrer noopener\">Tweetreach<\/a> is a data-driven analytics tool that tracks any search term in real time. With these stats, you\u2019ll be able to understand who your most valuable followers are, and what content they respond to.<\/p>\n\n\n\n<p>It doesn\u2019t matter if you\u2019re looking for a username, hashtag, or keyword, Tweetreach finds&nbsp;the most important metrics. Their reports are clean and easy to understand, and will make recommendations based on past performance.<\/p>\n\n\n\n<p><strong>Price:<\/strong> starting at $99\/month<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twilert\u00a0&#8211; receive filtered tweets in your inbox<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/twilert_monitoring.png\" alt=\"twilert monitoring\" class=\"wp-image-6791 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/392;\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.twilert.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twilert<\/a> is a tool that, like Warble, emails you tweets based on search terms. You\u2019ll get real-time emails with tweets about about your brand, competitors, hashtags, or any search term you provide.<\/p>\n\n\n\n<p>What separates them is the thorough search options, allowing you to only receive negative tweets, positive tweets, verified tweets, etc. You can also choose how often you\u2019d like to receive emails to avoid inbox overload.<\/p>\n\n\n\n<p><strong>Price: <\/strong>starting at $9\/month<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twitter Counter\u00a0&#8211; track Twitter engagement and growth<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/twittercounter.png\" alt=\"twittercounter\" class=\"wp-image-6792 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 682px; --smush-placeholder-aspect-ratio: 682\/392;\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"http:\/\/twittercounter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter Counter<\/a> is an analytics tool that tracks valuable data about your audience, tweets, and interactions. Based on previous engagement, it also predicts audience growth.<\/p>\n\n\n\n<p>Search is limited to users, but is great for important data about your brand, competitors, and influencers. Its graphs allow you to measure your true community and growth by cross-checking your followers with who you\u2019re following.<\/p>\n\n\n\n<p><a href=\"https:\/\/mention.com\/en\/blog\/competitive-monitoring-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monitoring your competitors<\/a> is really easy. You\u2019ll be able to compare and contrast. It also tracks your audience, giving you the power to take action with replying and following features.<\/p>\n\n\n\n<p><strong>Price: <\/strong>starting at $8\/month<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TweetDeck\u00a0&#8211; manage multiple streams<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/TweetDeck.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/TweetDeck.png\" alt=\"TweetDeck\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 685px; --smush-placeholder-aspect-ratio: 685\/393;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br>Out of all the tools on this list, <a href=\"https:\/\/tweetdeck.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TweetDeck<\/a> is the only one owned by Twitter. It might not have advanced features or statistics, but it\u2019s great for managing multiple feeds. If you need something simple, this is it.<\/p>\n\n\n\n<p>In terms of monitoring, TweetDeck creates long-term streams that update each time you log in, and filters searches based on criteria like usernames, keywords, lists, and so on. On the engagement side, you can like, reply, retweet, schedule posts, and shorten links.<\/p>\n\n\n\n<p>TweetDeck is available as a <a href=\"https:\/\/itunes.apple.com\/us\/app\/tweetdeck-by-twitter\/id485812721?mt=12\" target=\"_blank\" rel=\"noreferrer noopener\">Mac App<\/a> or Chrome <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tweetdeck-by-twitter\/hbdpomandigafcibbmofojjchbcdagbl\" target=\"_blank\" rel=\"noreferrer noopener\">extension<\/a>.<\/p>\n\n\n\n<p><strong>Price: <\/strong>free<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hootsuite\u00a0&#8211; all-in-one social media management<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"556\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/hootsuite-homepage-1024x556.jpg\" alt=\"Hootsuite homepage\" class=\"wp-image-56995 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/hootsuite-homepage-1024x556.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/hootsuite-homepage-300x163.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/hootsuite-homepage-768x417.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/hootsuite-homepage-1536x834.jpg 1536w, https:\/\/mention.com\/wp-content\/uploads\/2023\/06\/hootsuite-homepage.jpg 1999w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/556;\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> is one of the most popular <a href=\"https:\/\/mention.com\/en\/blog\/social-media-management-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media management<\/a> suites out there. Like TweetDeck, you can oversee and manage multiple feeds easily. Since it\u2019s an all-in-one suite, there\u2019s also advanced features like collaboration, custom reports, and integrations.<\/p>\n\n\n\n<p>Hootsuite\u2019s platform lets teams message and assign tasks to one another. If you\u2019re worried about duplicate replies, it sends everyone a notification when a task is completed.<\/p>\n\n\n\n<p>This tool is a great option if you have to manage multiple branches of your company\u2019s social strategy.&nbsp;<strong>There\u2019s also a large directory of free and paid add-ons and integrations.<\/strong><\/p>\n\n\n\n<p>Hootsuite is available on the web, <a href=\"https:\/\/itunes.apple.com\/ca\/app\/hootsuite-for-twitter\/id341249709?mt=8\" target=\"_blank\" rel=\"noreferrer noopener\">iOS<\/a>, and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.hootsuite.droid.full&amp;referrer=ts%3Db012922d-8eb5-11e5-bfcf-0cc47a44c3ac\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a>.<\/p>\n\n\n\n<p><strong>Price:<\/strong> free, paid plans starting at $8.99\/month<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Not only do Twitter monitoring tools help you track your brand, they also let you to track any keyword or topic. How well your competitors are doing, what your audience likes, and which posts generate more traffic. <\/p>\n\n\n\n<p>Treat your brand like a child and monitor it constantly.&nbsp;<strong>You\u2019ll learn more about it and make better, more informed decisions.<\/strong><\/p>\n\n\n\n<p><strong>How do you use monitoring to improve your <a href=\"\/en\/blog\/twitter-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter marketing<\/a> strategy? Let us know in the comments down below.<\/strong><\/p>\n\n\n\n<p><strong>Want to discover t<\/strong>he best tools for effective social media marketing? <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Get our ebook<\/strong>.<\/a><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand\u2019s just like a baby, you have to constantly monitor it. And like any infant, your brand\u2019s Twitter needs a baby monitor \u2014 your monitoring tools Monitoring Twitter is crucial to understand your audience, competitors, and industry. It\u2019s how you discover new trends and important discussions. It tells you what your audience cares about. &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/twitter-monitoring-tools\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">7 Twitter Monitoring Tools to Help Grow Your Brand<\/span><\/a><\/p>\n","protected":false},"author":190,"featured_media":8742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[331,656,319,328],"tags":[],"class_list":["post-6778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-twitter","category-social-media-monitoring","category-media-monitoring","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Monitoring: 8 Tools to Grow Your Brand<\/title>\n<meta name=\"description\" content=\"Your brand is like a baby - you need to keep a constant eye on it. 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