{"id":7390,"date":"2016-03-14T14:59:42","date_gmt":"2016-03-14T13:59:42","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=7390"},"modified":"2023-04-27T13:56:50","modified_gmt":"2023-04-27T13:56:50","slug":"80-20-brand-management","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/80-20-brand-management\/","title":{"rendered":"How to Apply the 80\/20 Rule to Brand Management"},"content":{"rendered":"\n

The concept of the 80\/20 rule has been around for a long time. So long, in fact, that most people discount it. But there’s something to be said for simple, tried-and-true methods, and this rule is one of them. It can be applied to anything – including brand management.<\/p>\n\n\n\n

In the book The 80\/20 Rule<\/a><\/em>, one example focuses mainly on maximizing profits and sales.<\/p>\n\n\n\n

If you\u2019re a business owner, you can use the central concept of the book to improve your business. You can, for example, analyze your current products and focus all your sales efforts on the 20% of products that make 80% of the profits.<\/p>\n\n\n\n

Easy peasy.<\/p>\n\n\n\n

From a brand perspective, however, the biggest question to ask is, \u201cwhat do customers talk about when they talk about your brand?\u201d<\/strong><\/p>\n\n\n\n

[Tweet “What do customers talk about when they talk about your brand? – @LarockFraser”]<\/p>\n\n\n\n

News flash, customers probably aren’t talking about your logo.<\/p>\n\n\n\n

Customers can talk about a variety of things for the same brand, but there\u2019ll be a few themes that resonate with them.<\/p>\n\n\n\n

For example, Amazon customers might talk about customization and great shipping options. Apple users talk about design and user experience, way beyond the regular feature-speak most traditional sales people talk about.<\/p>\n\n\n\n

Here\u2019s how to identify the 20% of your branding that resonates<\/a>, and focus more effort on it.<\/p>\n\n\n\n

Find how brand monitoring helps you find your 20%. Download our free ebook for marketers.<\/em><\/a><\/strong><\/p>\n\n\n\n

Applying the 80\/20 rule to brand management<\/h2>\n\n\n\n

A key piece of the 80\/20 rule is something called time revolution, which helps you identify the first 20% of tasks that produce 80% of the achievement<\/strong>, and then switches your focus to those tasks.<\/p>\n\n\n\n

The difficulty is identifying the best 20% of your brand strategy. It varies from position to position, but once we break down the 80\/20 rule further, it can help you nail down your own 20% of actions producing 80% brand’s ROI.<\/p>\n\n\n\n

The flurry of action before the deadline on most projects shows you the huge results that can be produced in 20% of your time. Tim Ferriss<\/a> has an entire philosophy on this concept, minimizing the effort you put in by focusing on the actions that yield the greatest results.<\/strong><\/p>\n\n\n\n

The actions contributing to your brand rep and values also adhere to the 80\/20 rule, as a founder, marketing manager, or digital marketing associate.<\/p>\n\n\n\n

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“Time management is not your friend. It is more like task assassination.” – Richard Koch, The 80\/20 Rule<\/p>\n<\/blockquote>\n\n\n\n

Finding your brand\u2019s best 20%<\/h2>\n\n\n\n

[Tweet “Everything about your brand seems important to you – find out what matters to others.”]<\/p>\n\n\n\n

The trouble most people have (me included) is finding the 20% of actions that yield 80% results.<\/p>\n\n\n\n

Everything seems important when thinking about your online brand management<\/a>.<\/strong> Managing the Twitter and Facebook accounts, helping customer service reps, working with the sales team\u2026<\/p>\n\n\n\n

The list can be endless, so here are a couple of examples to help you identify the actions that could result in the biggest push<\/strong> for your brand and business.<\/p>\n\n\n\n

[Tweet “How to apply the 80\/20 rule to your brand strategy:”]<\/p>\n\n\n\n

BeardBrand – find popular conversation topics<\/h3>\n\n\n
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\"Beardbrand<\/figure>\n<\/div>\n\n\n


BeardBrand<\/a>\u2019s customers talk about – you guessed it – beards!<\/p>\n\n\n\n

And style, health, and personal care. This notion of what your customers talk about fits well with how a brand listens to and takes action on their customers.<\/p>\n\n\n\n

Some questions to help guide you could be:<\/p>\n\n\n\n