{"id":7411,"date":"2019-08-07T08:50:18","date_gmt":"2019-08-07T08:50:18","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=7411"},"modified":"2025-01-15T15:53:02","modified_gmt":"2025-01-15T15:53:02","slug":"school-social-media-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/school-social-media-tools\/","title":{"rendered":"6 Social Media Tools for Schools"},"content":{"rendered":"\n<p><strong><em>If you&#8217;re part of a school&#8217;s social media teams, we know you face a lot of unique challenges \u2014&nbsp;especially if you work for a higher-education institution.<\/em><\/strong><\/p>\n\n\n\n<p>Your brand is a community. Your audience is as wide as it is diverse in backgrounds and aspirations, and you\u2019re probably juggling more balls than there are in all of the gym\u2019s supply closets combined.<\/p>\n\n\n\n<p>What&#8217;s more, I&#8217;m sure that you work with lots of teams, on lots of projects, talking to a lot of people&#8230;<\/p>\n\n\n\n<p><strong>All. Day. Long.<\/strong><\/p>\n\n\n\n<p>How can you even keep it all together without scrambling around like a student who just remembered a final exam in an hour?<\/p>\n\n\n\n<p>Well, despite all the brain juice that we have, we humans sometimes need some extra help. <\/p>\n\n\n\n<p>In this blog post, you&#8217;ll <strong>learn about great social media tools that schools can use to pump up their social media strategy<\/strong> when it comes to communicate and share information with their teachers and students.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cfcc53e8-fc02-4a88-ae34-385e62a943d2\"><span class=\"hs-cta-node hs-cta-cfcc53e8-fc02-4a88-ae34-385e62a943d2\" id=\"hs-cta-cfcc53e8-fc02-4a88-ae34-385e62a943d2\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/cfcc53e8-fc02-4a88-ae34-385e62a943d2\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-cfcc53e8-fc02-4a88-ae34-385e62a943d2\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/cfcc53e8-fc02-4a88-ae34-385e62a943d2.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'cfcc53e8-fc02-4a88-ae34-385e62a943d2', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\">What school communications teams have to do (hint: it\u2019s a lot)<\/h2>\n\n\n\n<p>Communications\/PR\/social media teams at schools function differently than the ones of a <em>regular&nbsp;<\/em>business that&#8217;s selling products or services.<\/p>\n\n\n\n<p>Your organization is selling <em>education<\/em> and, on any given day, you might need to use social media to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase applications\u00a0<\/strong>by engaging with high school and prospective students on social media. One way to do this is to organize a Twitter chat about your school&#8217;s admission process.<\/li>\n\n\n\n<li><strong>Keep alumni active in your school\u2019s community<\/strong> by moderating designated social media profiles for the alumni network.<\/li>\n\n\n\n<li><strong>Share news and promote events<\/strong> to keep your online audience up-to-date on <a href=\"https:\/\/mention.com\/en\/blog\/social-listening-for-schools\/\" target=\"_blank\" rel=\"noopener noreferrer\">what\u2019s going on at school<\/a>.<\/li>\n\n\n\n<li><strong>Develop and manage your school\u2019s reputation<\/strong> by looking out for criticisms or negative messages and reacting appropriately. <\/li>\n\n\n\n<li><strong>Foster community<\/strong> between students by starting conversations through social networking, and connecting people \u2014\u00a0that also includes parents and educators.<\/li>\n<\/ul>\n\n\n\n<p>Now, if you are working within a social media environment, you&#8217;re definitely used to see your tasks shift drastically from one day to another.<\/p>\n\n\n\n<p><strong>But school social media professionals also face unique challenges<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The struggle is real for education social media teams<\/h2>\n\n\n\n<p>While they definitely are businesses of their own, schools remain very different from other businesses.<\/p>\n\n\n\n<p>One demonstration of this is the amplification of&nbsp;all the <em>regular<\/em>&nbsp;social media struggles such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Having fragmented teams<\/strong><\/li>\n\n\n\n<li><strong>Having to deal with a lot of different communication channels<\/strong><\/li>\n\n\n\n<li><strong>Speaking to a LOT of personas<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s five into that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fragmented teams: how many departments does your school have?<\/h3>\n\n\n\n<p>In most businesses, only specific members of the marketing team and, maybe, some of the PR team will have access to the various social media accounts. For schools, this is rarely the case as teams are often <em>way<\/em> more spread out.<\/p>\n\n\n\n<p>Think about it: how many departments does your school have? <\/p>\n\n\n\n<p>There\u2019s athletics, theater, the English department, the biology department, the student government, lots of extracurricular organizations&#8230; And this is only the tip of the iceberg.<\/p>\n\n\n\n<p>What&#8217;s more, each department is likely to have its own staff &#8230; and that includes different management systems to deal with the school&#8217;s web page and the various social media accounts.<\/p>\n\n\n\n<p><strong>I&#8217;m sure that many of you reading this realize how this makes it extremely difficult to centralize your organization&#8217;s tone and communication strategy on all the social media channels you use.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lots of accounts, and channels<\/h3>\n\n\n\n<p>One side effect of having lots of departments is having a <em>ton<\/em> of social media accounts. Whether they are accounts that you have to manage yourself or ones managed by students or other teams, <strong>you need to be on the ball<\/strong>.<\/p>\n\n\n\n<p><em>Not being on top of things leaves too much room for random events to happen. At school, random events can sometimes get out of hands and turn into an uncontrollable&nbsp;PR crisis. You don&#8217;t want this to happen.<\/em><\/p>\n\n\n\n<p>Since I\u2019m a proud Blue Hen, let\u2019s take a look at the different accounts the University of Delaware has going on:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-University-of-Delaware-twitter-accounts.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-University-of-Delaware-twitter-accounts-1024x645.png\" alt=\"school-social-media-tools-University-of-Delaware-twitter-accounts\" class=\"wp-image-23387 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/645;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>This is an awful lot. And this is only a small fraction of all the accounts related to the school.<\/p>\n\n\n\n<p>Now, don&#8217;t get me wrong, <strong>it&#8217;s great that there are so much noise and conversations going around the University of Delaware<\/strong>.<\/p>\n\n\n\n<p>But this is&nbsp;so many profiles to stay on top of, I feel bad for ever feeling overwhelmed by our brand\u2019s one account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lots of audiences<\/h3>\n\n\n\n<p>Finally, lots of teams and lots of channels, of course, lead to lots of audiences.<\/p>\n\n\n\n<p>But a school\u2019s community is huge, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your future students.<\/li>\n\n\n\n<li>Your enrolled students.<\/li>\n\n\n\n<li>Your Alumni community.<\/li>\n\n\n\n<li>Students&#8217; families.<\/li>\n\n\n\n<li>The local community.<\/li>\n\n\n\n<li>Fans of your sports teams and clubs.<\/li>\n\n\n\n<li>And pretty much everyone else affected by your campus&#8217; life.<\/li>\n<\/ul>\n\n\n\n<p>That makes knowing your audience a <em>lot<\/em> of work.<\/p>\n\n\n\n<p>Now that the scenery is set \u2014 <em>and that your heart rate has drastically increased<\/em> \u2014 let&#8217;s talk about tools that you should consider to increase your daily productivity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6 tools to manage your school&#8217;s social media strategy<\/h2>\n\n\n\n<p>Here are our favorite recommendations for social media listening, publishing, and measurement.<\/p>\n\n\n\n<p>Starting with our own, Mention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Listen and engage with your community using Mention<\/h3>\n\n\n\n<p><strong>Any social media strategy should start and end with listening.<\/strong><\/p>\n\n\n\n<p>Before you start sending tweets and Instagram posts,&nbsp;you need to know who you\u2019re talking to, which social media platform they&#8217;re active on, and what they\u2019re saying in there.<\/p>\n\n\n\n<p>The truth is that there are maybe hundreds, if not thousands of people potentially mentioning your school on social media sites as you read those lines. <\/p>\n\n\n\n<p><em>Without a social listening tool such as Mention, you can only grasp the surface of those conversations (meaning only those where your institution is actually @mentioned).<\/em><\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/web.mention.com\/en\" target=\"_blank\">Using Mention<\/a> to listen and monitor the name of your school, sports teams, student posts, competitors or even class discussions going online will help you to find everything you need to know, as it happens to strengthen your social media strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Listening gives you knowledge<\/strong><\/h4>\n\n\n\n<p>Listening should be at the top of your social media priorities, not just when you\u2019re developing a strategy.<\/p>\n\n\n\n<p>Once you have a game plan, Mention\u2019s keyword alerts will help you to find and engage with people talking about your school, as well as to measure and analyze your efforts so you know how to improve.<\/p>\n\n\n\n<p><em>Here&#8217;s an example of a conversation that Harvard&#8217;s social media team should jump on to temper potential backfires<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-mention-listening.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-mention-listening-1024x576.png\" alt=\"school-social-media-tools-mention-listening\" class=\"wp-image-23389 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><figcaption class=\"wp-element-caption\">Once an alert is set up in Mention, your news feed will be populated. <\/figcaption><\/figure>\n<\/div>\n\n\n<p>Using Mention, you can also<strong> <a href=\"\/en?page_id=21574\" target=\"_blank\" rel=\"noreferrer noopener\">plan and schedule your social media posts<\/a> on Facebook, Twitter, Instagram and, if need be, on LinkedIn.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-mention-publishing.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-mention-publishing-1024x716.png\" alt=\"school-social-media-tools-mention-publishing\" class=\"wp-image-23391 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/716;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>The best part is that you can <a rel=\"noopener noreferrer\" href=\"https:\/\/web.mention.com\/en\" target=\"_blank\"><strong>try it all for free right here<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. TweetDeck<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-tweetdeck.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/school-social-media-tools-tweetdeck-1024x576.png\" alt=\"school-social-media-tools-tweetdeck\" class=\"wp-image-23393 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Once you have keyword-based social listening taken care of, you can set up Twitter lists to track what specific accounts are saying.<\/p>\n\n\n\n<p>For example, if your school has separate accounts for all its sports teams, you could add them all to an \u201cAthletics\u201d list to easily keep track of what all of the accounts are talking about. You could do the same with other organizations or people.<\/p>\n\n\n\n<p><a href=\"https:\/\/tweetdeck.twitter.com\/\">TweetDeck<\/a> is a great Twitter tool, brought to you by Twitter itself, for keeping track of different lists of accounts or people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Hashtracking<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking.png\"><img decoding=\"async\" width=\"1024\" height=\"662\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-1024x662.png\" alt=\"hashtracking\" class=\"wp-image-6763 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-1024x662.png 1024w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-300x194.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-768x496.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-450x291.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-187x121.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-24x16.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-36x23.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking-48x31.png 48w, https:\/\/mention.com\/wp-content\/uploads\/2015\/11\/hashtracking.png 1236w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/662;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>If you\u2019re running a <a title=\"6 Tools to Get Strategic with Your Twitter Hashtags\" rel=\"noopener noreferrer\" href=\"https:\/\/mention.com\/en\/blog\/hashtag-tracking-tools\/\" target=\"_blank\">hashtag campaign<\/a> on Twitter or Instagram, good for you!<\/p>\n\n\n\n<p>It\u2019s a great way to create <a rel=\"noopener noreferrer\" href=\"https:\/\/mention.com\/en\/blog\/ugc-contest-instagram\/\" target=\"_blank\">user-generated content<\/a>, grow your reach, and engage your community. But you need to prove all that &#8211; with detailed reports.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.hashtracking.com\/\">Hashtracking<\/a> is a social campaign management platform specifically designed to monitor hashtag-based campaigns.<\/p>\n\n\n\n<p>Get a feel for the topics of conversation, measure activity and the results that came from it, and find top contributors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Later<\/h3>\n\n\n\n<p>Two social media trends that aren\u2019t going anywhere are mobile-only networks and visual media. Instagram is the epitome of both. But it\u2019s always been a pretty big pain for social media pros. They finally rolled out account switching earlier this year (hallelujah!), but you still can\u2019t schedule posts there.<\/p>\n\n\n\n<p>Enter <a href=\"https:\/\/www.later.com\/\">Later<\/a> (formerly Latergramme). While you can\u2019t completely schedule posts for Instagram, you can make it easier on yourself.<\/p>\n\n\n\n<p>Later lets you \u201cprep\u201d all the content in advance, then acts as an \u201calarm\u201d to remind you when it\u2019s time to post &#8211; where you can push everything from its own app to Instagram in seconds. You can also collaborate, getting your whole team in on the Insta-game.<\/p>\n\n\n\n<p style=\"border:5px; border-style:solid; border-color:#1799DD; padding: 1em;\"><b>By the way, it&#8217;s also something that you can do <a href=\"\/en?page_id=21574\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"using Mention (opens in a new tab)\">using Mention!<\/a><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Tailwind<\/h3>\n\n\n\n<p>With Pinterest\u2019s young demographics, it\u2019s a great way to reach and engage current and prospective students.<\/p>\n\n\n\n<p>But it\u2019s time-consuming.<\/p>\n\n\n\n<p>Just like for Instagram, fewer social publishing tools integrate with it.<\/p>\n\n\n\n<p>Luckily, <a href=\"https:\/\/www.tailwindapp.com\/\">Tailwind<\/a> has you covered for both of those tricky networks. It offers content management, both for your own stuff and recommendations for curation.<\/p>\n\n\n\n<p>You can both schedule posts and enjoy analytics. Plus it makes contests and promotions easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. SumAll<\/h3>\n\n\n\n<p>We\u2019ve shown you a lot of tools for posting to social media. Now it\u2019s time to measure those new efforts.<\/p>\n\n\n\n<p>See how they\u2019re working and how you can still improve.<\/p>\n\n\n\n<p>For that, <a href=\"https:\/\/sumall.com\/\">SumAll<\/a> makes things easy for you with their social media analytics.<\/p>\n\n\n\n<p>It can tell you how your audience size and engagement are evolving over time &#8211; either in their advanced dashboard or super-simple daily digest emails. You also get incredibly detailed information about your audience to better target your content and ads.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cfcc53e8-fc02-4a88-ae34-385e62a943d2\"><span class=\"hs-cta-node hs-cta-cfcc53e8-fc02-4a88-ae34-385e62a943d2\" id=\"hs-cta-cfcc53e8-fc02-4a88-ae34-385e62a943d2\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/cfcc53e8-fc02-4a88-ae34-385e62a943d2\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-cfcc53e8-fc02-4a88-ae34-385e62a943d2\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/cfcc53e8-fc02-4a88-ae34-385e62a943d2.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'cfcc53e8-fc02-4a88-ae34-385e62a943d2', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\">Time to step-up your social media game<\/h2>\n\n\n\n<p>Managing a school&#8217;s community on social media is definitely a tough job.<\/p>\n\n\n\n<p>That being said, using the <a rel=\"noopener noreferrer\" href=\"https:\/\/mention.com\/en\/blog\/social-media-management-tools\/\" target=\"_blank\">right social media tools<\/a> and having the <em>Know-How<\/em> to use them the right way, you should be able to&nbsp;<strong>stay on top of all that&#8217;s happening in and around your campus<\/strong>.<br><span id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\">&lt;script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re part of a school&#8217;s social media teams, we know you face a lot of unique challenges \u2014&nbsp;especially if you work for a higher-education institution. Your brand is a community. Your audience is as wide as it is diverse in backgrounds and aspirations, and you\u2019re probably juggling more balls than there are in all &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/school-social-media-tools\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">6 Social Media Tools for Schools<\/span><\/a><\/p>\n","protected":false},"author":72,"featured_media":29003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315],"tags":[],"class_list":["post-7411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Social Media Tools for Schools Who Want to Reach Students<\/title>\n<meta name=\"description\" content=\"School social media pros have a lot to do, and you need the best tools to do it. Learn which tools will help you rule the school - at least on social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/school-social-media-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Social Media Tools for Schools Who Want to Reach Students\" \/>\n<meta property=\"og:description\" content=\"School social media pros have a lot to do, and you need the best tools to do it. 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