{"id":7418,"date":"2016-04-07T14:00:00","date_gmt":"2016-04-07T12:00:00","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=7418"},"modified":"2025-01-06T15:52:35","modified_gmt":"2025-01-06T15:52:35","slug":"tools-for-better-social-marketing","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/","title":{"rendered":"5 Killer Tools for Better Social Marketing"},"content":{"rendered":"\n<p>Social media marketing is bigger than ever. You basically have to be doing it.<\/p>\n\n\n\n<p>Trouble is, that means it\u2019s competitive. To make a dent, <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">you need a great social media strategy<\/a>.<\/p>\n\n\n\n<p>We\u2019ve found some tools that you can use for marketing automation along the way. If you\u2019re like me, you want to outsource as much as you can, and the best way to do that is through social media marketing tools.<\/p>\n\n\n\n<p>These tools will help you build the best social media profiles, and start bringing in customers.<\/p>\n\n\n\n<p>These social marketing tools help you find content, engage influencers, and monitor your social media campaign.<\/p>\n\n\n\n<p>But first, you need a social media account. It takes skill to make a good one. We won\u2019t get too deep into this, but here are a few tips for some of the major social networks:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setting Up for Social Media Success<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n\n\n\n<p>According to <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5492\/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot,<\/a> the key is to have a great \u201cAbout\u201d page, an excellent cover picture, and to know how to properly use <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Insights<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twitter<\/h3>\n\n\n\n<p>All you need for Twitter is a good handle, some nice images, and the right voice. That will lay the groundwork to <a href=\"https:\/\/mention.com\/en\/blog\/twitter-personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">build a strong brand <\/a>on this social platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n\n\n\n<p>LinkedIn SEO is a real thing, so optimizing your profile is all about adding the right keywords, and building your <a href=\"https:\/\/mention.com\/en\/blog\/build-up-your-identity-on-linkedin\/\">brand identity.<\/a> We also suggest you leverage LinkedIn analytics to make the most out of your marketing campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n\n\n\n<p>Hootsuite calls Instagram a \u201ccritically important social network.\u201d Their <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-instagram-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to creating a Business account<\/a> explains everything you need to know to get started. Plus, they recommend some fun photo-editing apps.<\/p>\n\n\n\n<p>Now that you\u2019re all set up, let\u2019s look at those tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Social Media Marketing Tools<\/h2>\n\n\n\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ul class=\"wp-block-list men_tofc\">\n<li><a href=\"#discoverly-find-new-followers\">Discoverly &#8211; Find New Followers<\/a><\/li>\n\n\n\n<li><a href=\"#buzzsumo-share-great-content\">BuzzSumo &#8211; Share Great Content<\/a><\/li>\n\n\n\n<li><a href=\"#rafflecopter-host-a-competition\">Rafflecopter &#8211; Host a Competition<\/a><\/li>\n\n\n\n<li><a href=\"#tribe-dynamics-find-and-engage-influencers\">Tribe Dynamics &#8211; Find and Engage Influencers<\/a><\/li>\n\n\n\n<li><a href=\"#mention-complete-social-monitoring\">Mention &#8211; Complete Social Monitoring<\/a><\/li>\n\n\n\n<li><a href=\"#birdeye-social\">Birdeye Social &#8211; Manage multiple accounts centrally<strong>&nbsp;<\/strong>&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discoverly-find-new-followers\">1.&nbsp;<a href=\"http:\/\/discover.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discoverly<\/a> &#8211; Find New Followers<\/h3>\n\n\n\n<p>You won\u2019t make much of a dent without a decent following. You need people to share and engage with your content. That\u2019s how you build brand awareness.<\/p>\n\n\n\n<p>Buffer\u2019s Kevan Lee wrote a great piece on <a href=\"https:\/\/blog.bufferapp.com\/first-1000-followers-twitter-facebook-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">how to get your first 1,000 followers<\/a>.&nbsp;<\/p>\n\n\n\n<p>For every social network, you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A complete and interesting social profile<\/li>\n\n\n\n<li>Links to make your profiles easy to find<\/li>\n\n\n\n<li>Great social media content<\/li>\n\n\n\n<li>A social media scheduling tool &#8211; our personnal favorite is Mention&#8217;s <a href=\"\/en?page_id=21574\" target=\"_blank\" rel=\"noreferrer noopener\">Publish<\/a> feature<\/li>\n\n\n\n<li>Great social media followers to interact with<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"544\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-1024x544.jpg\" alt=\"\" class=\"wp-image-54621 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-1024x544.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-300x159.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-768x408.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-1536x816.jpg 1536w, https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-2048x1089.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/544;\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/discoverly\/dijhcpbkalfgkcebgoncjmfpbamihgaf?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Discoverly<\/a> Chrome extension will help with that last point, as it is one of the most interesting social media tools for digital marketing.<\/p>\n\n\n\n<p>When you view a person\u2019s social media or email profile, it\u2019ll show you their other accounts.<\/p>\n\n\n\n<p>Suppose you follow someone on Twitter. Hover over the Discoverly icon, and you\u2019ll see all their other public social networks.<\/p>\n\n\n\n<p>Use it to build stronger connections with customers, clients, and colleagues. Follow your Twitter customers on their LinkedIn and Google+ profiles. When they follow back, you\u2019ve turned a single social user into three.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buzzsumo-share-great-content\">2.&nbsp;<a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzSumo<\/a> &#8211; Share Great Content<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/Capture-d\u2019e\u0301cran-2016-04-05-a\u0300-14.07.24-1024x458.jpg\" alt=\"Using BuzzSumo to find social listening content\" class=\"wp-image-7632 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/458;\" \/><\/figure>\n<\/div>\n\n\n<p>Once you\u2019ve found your followers, you need to make them happy. This means excellent content creation.<\/p>\n\n\n\n<p>You should also share other people\u2019s work. BuzzSumo makes it easy to find the best content around, for great social media engagement.<\/p>\n\n\n\n<p>BuzzSumo is a simple tool for researching your industry. Search for keywords, and get a list of the most popular content that day, week, month, etc.<\/p>\n\n\n\n<p>Share and comment on these posts to interact with other writers, and cement yourself as a voice in your industry.<\/p>\n\n\n\n<p>Through this social marketing tool, you can also see what\u2019s popular on specific social networks. If certain topics are more popular on one network than another, build that into your sharing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rafflecopter-host-a-competition\">3.&nbsp;<a href=\"https:\/\/www.rafflecopter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rafflecopter<\/a> &#8211; Host a Competition<\/h3>\n\n\n\n<p>Competitions get social media users engaged. Plus, they\u2019re dead simple. Our friend Rob Brooks says <a href=\"https:\/\/mention.com\/en\/blog\/beginners-guide-social-media-competitions\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media competitions<\/a> need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear contest objectives<\/li>\n\n\n\n<li>The right competition format<\/li>\n\n\n\n<li>Well-defined rules<\/li>\n\n\n\n<li>Time &#8211; and prize &#8211; limits<\/li>\n\n\n\n<li>A great look and feel<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/Capture-d\u2019e\u0301cran-2016-04-05-a\u0300-14.24.58-1024x541.png\" alt=\"Create a competition using Rafflecopter\" class=\"wp-image-7633 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/541;\" \/><\/figure>\n<\/div>\n\n\n<p>Rafflecopter calls itself \u201cthe world\u2019s easiest way to run a giveaway.\u201d In three minutes, you can run a contest across multiple social platforms.<\/p>\n\n\n\n<p>It lets you add multiple ways to enter the contest, from following you on Twitter, to signing up for your newsletter.&nbsp;<\/p>\n\n\n\n<p>With this social media marketing tool, you can assign different point values to different entry options.<\/p>\n\n\n\n<p>It\u2019s a quick and easy way to entertain users and collect lead information. All for free!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tribe-dynamics-find-and-engage-influencers\">4.&nbsp;<a href=\"http:\/\/www.getlittlebird.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tribe Dynamics<\/a> &#8211; Find and Engage Influencers<\/h3>\n\n\n\n<p>To make your message heard, find the people with the loudest voices.<\/p>\n\n\n\n<p>Influencers are social media users with large followings that listen to them. They help build brand awareness and direct people to your company. Plus, they make you look good.<\/p>\n\n\n\n<p>The key to influencer marketing is <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">finding the right partners<\/a>. If influencer marketing is your main mission, that\u2019s where this tool comes in handy. <\/p>\n\n\n\n<p>To learn more, we wrote a whole book about <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing on social media<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention-complete-social-monitoring\">5.&nbsp;<a href=\"https:\/\/mention.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a> &#8211; Complete Social Monitoring<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/Capture-d\u2019e\u0301cran-2016-04-05-a\u0300-14.42.19-1024x466.jpg\" alt=\"Monitoring languages and locations with Mention\" class=\"wp-image-7637 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/466;\" \/><\/figure>\n<\/div>\n\n\n<p>Want to find new content ideas, <a href=\"\/en?page_id=22975\" target=\"_blank\" rel=\"noreferrer noopener\">monitor competitors<\/a>, schedule your social media posts, and grow your brand?<\/p>\n\n\n\n<p>Look no further.<\/p>\n\n\n\n<p>With Mention, you can monitor what is being said about any name or keyword online. With that knowledge, you can then react to and analyze conversations.<\/p>\n\n\n\n<p>Specifically for social media:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A designated Twitter dashboard <a href=\"\/en?page_id=661\" target=\"_blank\" rel=\"noreferrer noopener\">to monitor and improve your account\u2019s performance.<\/a><\/li>\n\n\n\n<li>Join Facebook, Twitter, and Instagram conversations directly from the app.<\/li>\n\n\n\n<li>Monitor and analyze competitors\u2019 social media strategies.<\/li>\n\n\n\n<li>Identify and interact with the important influencers in your niche<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"birdeye-social\">6. <strong>Birdeye Social &#8211; Manage multiple accounts centrally&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"749\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/birdeye-social-1024x749.jpg\" alt=\"birdeye social\" class=\"wp-image-62820 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/birdeye-social-1024x749.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/birdeye-social-300x219.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/birdeye-social-768x562.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/birdeye-social-1536x1124.jpg 1536w, https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/birdeye-social.jpg 1744w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/749;\" \/><\/figure>\n\n\n\n<p>Birdeye Social is a leading social media management software for multi-location businesses.&nbsp;<\/p>\n\n\n\n<p>The tool provides comprehensive content creation, management, and social media analytics solutions.&nbsp;<\/p>\n\n\n\n<p>With&nbsp;<a href=\"https:\/\/birdeye.com\/social-media-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birdeye Social<\/a>, businesses can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create AI-generated social media content based on their industry. The tool also has a holiday post generator so that you can stay active and post trending content that instantly captures the audience&#8217;s attention.&nbsp;<\/li>\n\n\n\n<li>Schedule and manage a comprehensive content calendar for all your social media accounts.&nbsp;<\/li>\n\n\n\n<li>Monitor multiple social media feeds so you never miss a comment or share from your audience.&nbsp;<\/li>\n\n\n\n<li>Track social media followers and engagement rate, and identify top-performing content.<\/li>\n\n\n\n<li>Repurpose top-performing content and creative assets directly from the post library.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">And That\u2019s The List!<\/h2>\n\n\n\n<p>Short and sweet. There are a million-and-one ways to market on social media, but these six tools for social media marketing will make a huge difference.<\/p>\n\n\n\n<p>Pick your favorite, or use all of them together. Make them part of your daily social routine. You\u2019ll start building connections and finding customers in no time.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it\u2019s competitive. To make a dent, you need a great social media strategy. We\u2019ve found some tools that you can use for marketing automation along the way. If you\u2019re like me, you want to outsource as much &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Killer Tools for Better Social Marketing<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315],"tags":[],"class_list":["post-7418","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Useful Tools for Better Social Marketing<\/title>\n<meta name=\"description\" content=\"Find 6 easy-to-use tools which make social marketing more effective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Useful Tools for Better Social Marketing\" \/>\n<meta property=\"og:description\" content=\"Find 6 easy-to-use tools which make social marketing more effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-07T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T15:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2506\" \/>\n\t<meta property=\"og:image:height\" content=\"1332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrick Whatman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Whatman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/\"},\"author\":{\"name\":\"Patrick Whatman\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/d92ba838b90c224b62471d6477c7fa78\"},\"headline\":\"5 Killer Tools for Better Social Marketing\",\"datePublished\":\"2016-04-07T12:00:00+00:00\",\"dateModified\":\"2025-01-06T15:52:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/\"},\"wordCount\":1155,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/discoverly-homepage-1024x544.jpg\",\"articleSection\":[\"Social Media\",\"Digital Marketing\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/\",\"name\":\"6 Useful Tools for Better Social Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/discoverly-homepage-1024x544.jpg\",\"datePublished\":\"2016-04-07T12:00:00+00:00\",\"dateModified\":\"2025-01-06T15:52:35+00:00\",\"description\":\"Find 6 easy-to-use tools which make social marketing more effective.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/discoverly-homepage-1024x544.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/discoverly-homepage-1024x544.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/tools-for-better-social-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Killer Tools for Better Social Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/d92ba838b90c224b62471d6477c7fa78\",\"name\":\"Patrick Whatman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/626ca2a53ea985f13a1f88f0003e8aa51e0e01a500dd156f9eff40da0e5072a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/626ca2a53ea985f13a1f88f0003e8aa51e0e01a500dd156f9eff40da0e5072a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/626ca2a53ea985f13a1f88f0003e8aa51e0e01a500dd156f9eff40da0e5072a7?s=96&d=mm&r=g\",\"caption\":\"Patrick Whatman\"},\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/patrick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Useful Tools for Better Social Marketing","description":"Find 6 easy-to-use tools which make social marketing more effective.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/","og_locale":"en_US","og_type":"article","og_title":"6 Useful Tools for Better Social Marketing","og_description":"Find 6 easy-to-use tools which make social marketing more effective.","og_url":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/","og_site_name":"Mention","article_published_time":"2016-04-07T12:00:00+00:00","article_modified_time":"2025-01-06T15:52:35+00:00","og_image":[{"width":2506,"height":1332,"url":"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage.jpg","type":"image\/jpeg"}],"author":"Patrick Whatman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Patrick Whatman","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/"},"author":{"name":"Patrick Whatman","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/d92ba838b90c224b62471d6477c7fa78"},"headline":"5 Killer Tools for Better Social Marketing","datePublished":"2016-04-07T12:00:00+00:00","dateModified":"2025-01-06T15:52:35+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/"},"wordCount":1155,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-1024x544.jpg","articleSection":["Social Media","Digital Marketing"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/","url":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/","name":"6 Useful Tools for Better Social Marketing","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-1024x544.jpg","datePublished":"2016-04-07T12:00:00+00:00","dateModified":"2025-01-06T15:52:35+00:00","description":"Find 6 easy-to-use tools which make social marketing more effective.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-1024x544.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2023\/03\/discoverly-homepage-1024x544.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/tools-for-better-social-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/"},{"@type":"ListItem","position":3,"name":"5 Killer Tools for Better Social Marketing"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/d92ba838b90c224b62471d6477c7fa78","name":"Patrick Whatman","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/626ca2a53ea985f13a1f88f0003e8aa51e0e01a500dd156f9eff40da0e5072a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/626ca2a53ea985f13a1f88f0003e8aa51e0e01a500dd156f9eff40da0e5072a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/626ca2a53ea985f13a1f88f0003e8aa51e0e01a500dd156f9eff40da0e5072a7?s=96&d=mm&r=g","caption":"Patrick Whatman"},"url":"https:\/\/mention.com\/en\/blog\/author\/patrick\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/7418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=7418"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/7418\/revisions"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=7418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=7418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=7418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}