The only way to stand out is to be really good at Twitter. Your tweets need to be A+. Or even A++++:<\/p>\n\n\n\n Outstanding content is more likely to be retweeted, increasing your reach and audience.<\/p>\n\n\n\n Your best bet for increasing Twitter reach is to get more of them, and the best way to do that is to post better content.<\/p>\n\n\n\n To help you out, we’ve put together eight quick tips on how to get more views on Twitter that’ll make your tweets more twitt-ilating.<\/em><\/p>\n\n\n\n\n\n Shall we?<\/p>\n\n\n\n We also put these tips into a checklist for your office wall. Grab it here.<\/em><\/strong><\/a><\/p>\n\n\n\n Hint: It’s not everyone<\/em><\/strong><\/p>\n\n\n\n You want your tweets to hit home with the right Twitter users, so you’d better know what those people like.<\/p>\n\n\n\n Brittany Berger<\/em> wrote all about the benefits of social listening. She says it lets you:<\/p>\n\n\n\n Target specific keywords and hashtags that suit your ideal buyer. See what those Twitter users are talking about and update your content strategy<\/a> accordingly. This approach works for other social media platforms too.<\/p>\n\n\n\n Great marketers can even use monitoring to generate leads<\/a>.<\/p>\n\n\n\n Let’s see how they do it.<\/p>\n\n\n\n Option 1: <\/strong>Get familiar with Twitter’s Advanced Search<\/a><\/p>\n\n\n\n It lets you narrow your search to find exactly what you’re looking for.<\/strong><\/p>\n\n\n\n Like a regular search, but more advanced<\/strong><\/p>\n\n\n\n If you’re listening for generic terms or popular phrases, this helps you eliminate some of the noise.<\/p>\n\n\n\n The best part is you can save your searches \u2013 up to 25 per account. It’s like having custom hashtags, just for you.<\/p>\n\n\n\n Create a handful of useful searches and revisit them each week. This is an easy way to follow conversations in your specific niche.<\/p>\n\n\n\n Option 2<\/strong>: use a monitoring tool<\/a>. These take all of the work out of social media listening<\/a><\/p>\n\n\n\n Set up alerts just like you’d build an advanced search. Receive daily reports about conversations on social media, plus real-time alerts when keywords are trending.<\/p>\n\n\n\n For social media, our favorite tool is obviously Mention<\/a>.<\/p>\n\n\n\n Buffer’s Kevan Lee says you need to know the difference between \u201cvoice<\/em>\u201d and \u201ctone<\/em>\u201c<\/a>. Think of voice as your brand’s personality \u2013 a core part of its identity \u2013 and tone as your brand’s mood from day to day. As they explain it:<\/p>\n\n\n\n \u201cVoice is a mission statement. Tone is the application of that mission.\u201d<\/p>\n<\/blockquote>\n\n\n\n Voice doesn’t change \u2013 this is how you want your brand to be represented, always. But tone changes with context.<\/p>\n\n\n\n You also can’t always be selling.<\/strong><\/p>\n\n\n\n Twitter is a giant chat room. The Twitter community is there for online discussions, jokes, or education. And you can’t spend all your time talking about yourself.<\/p>\n\n\n\n Here are some suggestions to help you balance promotion with other content:<\/p>\n\n\n\n Focus on offering value to your Twitter followers \u2013 that’s what matters. Choose a ratio that makes sense to you, and try to keep to it.<\/p>\n\n\n\n Relevant hashtags are Twitter’s way of bundling information together by keyword.<\/strong><\/p>\n\n\n\n People following hashtags<\/a> are interested in that content. If your content suits one, you’ll reach your target audience that’s keen to engage with it.<\/p>\n\n\n\n If you want to get the most from hashtags, check out Danielle Prager’s hashtag best practices<\/a>. Some of her key tips are:<\/p>\n\n\n\n Finally, a word of warning: don’t try to piggyback on irrelevant hashtags; you’ll look foolish.<\/p>\n\n\n\n Twitter is time-sensitive.<\/p>\n\n\n\n Even with Twitter’s new algorithm<\/a>, only the beginning of the user’s stream is affected.<\/p>\n\n\n\n And it’s optional. That means you’re still relying largely on timing to get your content seen.<\/p>\n\n\n\n It may feel like the whole world is constantly online, but some times of the day are busier than others:<\/p>\n\n\n\n Image courtesy of QuickSprout<\/a><\/p>\n\n\n\n Think about television ads.<\/strong><\/p>\n\n\n\n Primetime spots are the most expensive, but they’re not right for every product. Toy brands prefer after-school slots when their target audience is watching.<\/p>\n\n\n\n Likewise, you’ll make the greatest impact on Twitter when your target audience is engaged.<\/p>\n\n\n\n Use tools like Audiense<\/a>, Followerwonk<\/a>, and Mention to find out when your target audience is engaged. Prioritize tweeting at these times, for maximum impact and get more followers.<\/p>\n\n\n\n You want engaged Twitter followers.<\/strong><\/p>\n\n\n\n Every retweet is an opportunity to reach a whole new audience.<\/p>\n\n\n\n But people don’t engage with a piece of content just because they feel<\/em> like it. Tell them what you need from them.<\/p>\n\n\n\n Dan Zarella analyzed over 2.7 million tweets to see which CTAs led to the most retweets<\/a>:<\/p>\n\n\n\n Help<\/em>\u201d, \u201cretweet<\/em>\u201d, \u201cplease<\/em>\u201d, \u201chow-to<\/em>\u201d, and \u201cfollow<\/em>\u201d are among the most retweeted words.<\/p>\n\n\n\n If you want to see engaged Twitter followers<\/a>, you’d better use \u2018em.<\/p>\n\n\n\n Twitter power use Madalyn Sklar uses CTAs extensively to boost her posts:<\/p>\n\n\n\n Madalyn loves Twitter chats, and engaging content + CTAs help her spread the word about her #TwitterSmarter<\/p>\n\n\n\n Twitter is a \u201cmicroblogging\u201d site.<\/strong><\/p>\n\n\n\n It would make sense that Twitter content should be shorter than posts on other social networks. Not exactly.<\/p>\n\n\n\n Buffer and SumAll teamed up to make this monster infographic<\/a> showing the optimal length for posts on various social networks.<\/p>\n\n\n\n For instance, Facebook posts with around 40 characters see the highest engagement. For LinkedIn, you’re aiming for 25 words.<\/em><\/p>\n\n\n\n Even though Twitter places a premium on characters, the sweet spot for Twitter copy is between 70 and 100 characters<\/a>.<\/p>\n\n\n\n To improve your copy, Cornell University made this funky A\/B tester<\/a> to predict which of two tweets should get more retweets.<\/p>\n\n\n\n If you’re looking to measure the engagement rate of a Twitter account, our Twitter Engagement Calculator can help.<\/p>\n\n\n\n Buffer found that visual content triple the rate of retweets<\/a>, and nearly double the rate of likes.<\/p>\n\n\n\n And because images take up Twitter real estate, your message becomes more prominent with a picture.<\/p>\n\n\n\n But what if you don’t have good, original images to share?<\/p>\n\n\n\n One Twitter study found that pictures lead to 35% more retweets and that quotes increase retweets by 19%. I’m no math magician, but 35% + 19% = billions!<\/p>\n\n\n\n Or maybe Twitter growth doesn’t work like that.<\/p>\n\n\n\n The point is, combine quotes and visual content for maximum impact.<\/strong><\/p>\n\n\n\n There are plenty of tools that’ll help you do this.<\/p>\n\n\n\n Canva<\/a>, Pablo<\/a>, and PicMonkey<\/a> are all popular choices. Quote pictures are simple to make and are sure to increase engagement.<\/p>\n\n\n\n When appropriate, name the person tweeting. It gives a more personal feel to your tweets.<\/p>\n\n\n\n Harvard Business Review says that \u201c<\/strong>empathy<\/em><\/strong><\/a>\u201d is the key indicator of whether a company \u201cgets\u201d Twitter or not.<\/strong><\/p>\n\n\n\n They say empathy consists of \u201creassurance, authenticity, and emotional connection<\/em>\u201d.<\/p>\n\n\n\n Basically, the best brands on Twitter don’t sound like brands. They sound like people. (Even when using promoted tweets using Twitter ads)<\/p>\n\n\n\n Your tweets don’t need to save the rainforest (although great party trick, if you know how), you just want to seem human.<\/p>\n\n\n\n\n\n Eight quick and easy tips to make your tweets more impactful. Start using them right away!<\/strong><\/p>\n\n\n\n And, if you’re looking for an even easier way to get impactful tweets and touch a broader audience, try out our AI Tweet Generator<\/a>. You can quickly generate tweets that are tailored to your audience, saving you time and energy while still providing great content.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"Twitter](\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/great-tweets-lisa-simpson.jpg\")
<\/figure>\n\n\n\n1. Know your audience<\/h2>\n\n\n\n
\n
How to listen<\/h3>\n\n\n\n
![\"increasing-twitter-reach-advanced-search\"](\"https:\/\/mention.com\/wp-content\/uploads\/2017\/05\/increasing-twitter-reach-advanced-search-558x1024.png\")
<\/figure>\n\n\n\n2. Talk with your followers, not at them<\/h2>\n\n\n\n
\n
\n
3. Use relevant hashtags<\/h2>\n\n\n\n
\n
4. Know when to tweet<\/h2>\n\n\n\n
![\"The](\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/best-times-to-tweet.png\")
<\/figure>\n\n\n\n![\"ways-to-make-tweets-more-impactful\"](\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/8-Ways-to-Make-Your-Tweets-More-Impactful@2x-1024x439.png\")
<\/figure>\n\n\n\n5. Add calls-to-action<\/h2>\n\n\n\n
![\"The](\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/best-call-to-action-for-retweets.jpg\")
<\/figure>\n\n\n\n![\"Use](\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/madalyn-sklar-call-to-aciton.png\")
<\/figure>\n\n\n\n6. Realize less isn’t more<\/h2>\n\n\n\n
![\"The](\"https:\/\/mention.com\/wp-content\/uploads\/2016\/04\/sumall-ideal-length-social-media.png\")
<\/figure>\n\n\n\n7. Use images<\/h2>\n\n\n\n
Create \u201cquote pictures\u201d<\/h3>\n\n\n\n
8. Be personal<\/h2>\n\n\n\n
![\"increasing-twitter-reach-innocent-drinks\"](\"https:\/\/mention.com\/wp-content\/uploads\/2017\/05\/increasing-twitter-reach-innocent-drinks.png\")
<\/figure>\n\n\n\nSo there you have it<\/h2>\n\n\n\n