{"id":7870,"date":"2016-07-20T17:38:31","date_gmt":"2016-07-20T15:38:31","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=7870"},"modified":"2024-05-22T21:14:35","modified_gmt":"2024-05-22T21:14:35","slug":"how-to-use-social-media-optimization","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/how-to-use-social-media-optimization\/","title":{"rendered":"How to Use Social Media Optimization for Higher Visibility"},"content":{"rendered":"\n

For most marketers, when you hear the word \u201coptimization\u201d, you\u2019re most likely inclined to think of SEO and the technicalities that come with it. However, at its core, the idea behind optimization is really quite simple: It’s making the best of anything<\/a>.<\/p>\n\n\n\n

It’s about taking what you already have and then — through experimenting and measuring — figuring out ways to make it even better.<\/p>\n\n\n\n

So in reality, optimization can (and should) be applied to all your marketing efforts, including your social media marketing. To help you make the best of your social media profiles, below are a few easy ways to ensure you\u2019re optimizing your social media channels for optimal results.<\/p>\n\n\n\n

Once you grow your following, you need to turn followers into leads. Learn how with this free ebook!<\/a><\/strong><\/em><\/p>\n\n\n\n

5 ways to optimize your social media profiles<\/h2>\n\n\n\n

[Tweet “Here are @emagineusa’s tips for optimizing your social media pages:”]<\/p>\n\n\n\n

1. Create consistent branded URLs<\/h3>\n\n\n\n

For optimization purposes, it\u2019s best to keep all usernames consistent across all social media channels to help increase brand recognition.<\/p>\n\n\n\n

If your brand name isn\u2019t available on a given platform, try to stay as close to it as possible while still being easy to remember and market. For example, using \u201cmentionapp\u201d when \u201cmention\u201d isn\u2019t available.<\/p>\n\n\n\n

Here\u2019s how you can customize your profile\u2019s URL on different platforms:<\/p>\n\n\n\n