{"id":8422,"date":"2016-08-18T16:31:10","date_gmt":"2016-08-18T14:31:10","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=8422"},"modified":"2016-08-18T16:31:10","modified_gmt":"2016-08-18T14:31:10","slug":"landing-page-design","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/landing-page-design\/","title":{"rendered":"6 Tips To Help You Design A Landing Page That Converts"},"content":{"rendered":"<p>There\u2019s a lot of confusion over the \u201cideal\u201d landing page conversion rate. In reality, a good conversion rate depends a great deal on your goals, your target audience, and your industry.<br \/>\n<a href=\"http:\/\/searchengineland.com\/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083\">Search Engine Land<\/a> performed a detailed study in 2014 and found that:<\/p>\n<ul>\n<li>25% of the landing pages it reviewed converted at less than 1%.<\/li>\n<li>The top 25% of companies convert at over 5%.<\/li>\n<li>The top 10% of companies convert at an average of 11.31%.<\/li>\n<li>The overall average was 2.35%.<\/li>\n<\/ul>\n<p>So don&#8217;t get caught up on the numbers. Focus on results that drive them.<br \/>\n<strong>The purpose of a landing page is to educate visitors and use the compelling content to transform them into customers.<\/strong> In the majority of cases, the landing page will be the first thing a visitor sees after clicking on an ad, so it\u2019s representative of your website and your company.<br \/>\nAs a result, <strong>you need to get it right,<\/strong> so keep reading for six tips on designing a landing page that actually converts.<br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips.jpeg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8943 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-1024x636.jpeg\" alt=\"Landing page design tips from 99designs\" width=\"660\" height=\"410\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-1024x636.jpeg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-300x186.jpeg 300w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-768x477.jpeg 768w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-450x280.jpeg 450w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-187x116.jpeg 187w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-24x15.jpeg 24w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-36x22.jpeg 36w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-48x30.jpeg 48w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips.jpeg 1920w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/410;\" \/><\/a><br \/>\n<i>Design by <a href=\"https:\/\/99designs.co.uk\/profiles\/727752\">dp.designing<\/a><\/i><br \/>\n[Tweet &#8220;Design a killer landing page that converts with these tips from @99designs:&#8221;]<\/p>\n<h2>1. Create a killer headline<\/h2>\n<p>You have, on average, <a href=\"https:\/\/blog.kissmetrics.com\/what-converting-websites-do\/\">less than 8 seconds<\/a> to capture the attention of visitors to your landing page. Once you give readers an irresistible headline, they\u2019ll be keen to read the next sentence, paragraph, etc.<br \/>\nHere are some quick headline writing tips:<\/p>\n<ul>\n<li><strong>Use compelling adjectives: <\/strong>Use words like \u201cshocking,\u201d \u201castounding,\u201d \u201csensational,\u201d and more to draw readers in.<\/li>\n<li><strong>Create a common enemy:<\/strong> You can create a shared sense of unity by creating a common enemy. Like it or not, many people have a cynical nature, so a headline like \u201c5 Things Your Doctor Doesn\u2019t Want You To Know\u201d is likely to grab a reader\u2019s attention.<\/li>\n<li><strong>Be controversial:<\/strong> Find a topic few people are covering and make a bold statement. Please avoid \u201cWhy Content Marketing is Dead,\u201d since it\u2019s been covered a billion times already!<\/li>\n<li><strong>Be honest:<\/strong> No matter what your headline is, the content had better match it.<\/li>\n<\/ul>\n<h2>2. Show your offer\u2019s benefits<\/h2>\n<p>Think of a common problem faced by your target audience and <strong>craft your landing page copy so it appears like a solution.<\/strong> Like it or not, customers don\u2019t care about how awesome your product or company is.<br \/>\nThey only care about how it benefits <em>them<\/em>.<br \/>\nAs far back as 2012, <a href=\"https:\/\/hbr.org\/2012\/07\/the-end-of-solution-sales\/\">a Harvard study<\/a> spoke to 1,400 B2B customers and quickly reached the conclusion that \u2018Solution Sales\u2019 is no longer an effective tactic. This is because <strong>customers already know the solution they want<\/strong>.<br \/>\nYour job is now to convince them that your product\/service provides the <em>benefits<\/em> they seek.<br \/>\nThe modern consumer knows the features they want, the requirements a product\/service must meet, and the pricing they can afford. As a result, you have to pitch the benefits.<br \/>\nAn example would be \u201cIncrease Conversion Rates By 150%.\u201d Your target audience wants a better conversion rate, and you\u2019re telling them exactly what they can expect with your product.<\/p>\n<h2>3. Be specific<\/h2>\n<p><strong>The more specific you are, the more credibility your copy will have<\/strong> in the minds of readers. For instance, \u201cBoost Conversion Rates By 34.54% in 3 Months\u201d is a much better headline than \u201cWatch Your Conversion Rates Explode.\u201d<br \/>\nIn simple terms, anyone can make blanket statements. But it takes effort to research and cite specific data.<br \/>\nThe numbers make a massive difference. <strong>The modern customer wants to be well-informed <\/strong>and only trusts copy that offers detailed information about the benefits seen by their fellow consumers. This means you need to provide specifics.<\/p>\n<h2>4. Create a sense of urgency\/scarcity<\/h2>\n<p>The use of limited time (urgency) and limited supply (scarcity) are among the most common psychological tools used by top copywriters. After all, no one wants to miss out on an incredible deal.<br \/>\nMajor companies are exceedingly adept when it comes to using this tactic:<\/p>\n<ul>\n<li><strong>Ticketmaster: <\/strong>After selecting your seats, Ticketmaster gives you a few minutes to purchase your tickets before you lose the opportunity and someone else gets your tickets; oh no!<\/li>\n<li><strong>Amazon:<\/strong> The online giant effectively uses a number of time sensitive tactics such as its \u201cOrder before xxxx\u201d concept, which tells you to purchase your goods before the date to ensure it arrives before a certain day. It works well for Christmas, Birthday, and Holiday gifts.<\/li>\n<li><strong>Airlines:<\/strong> A number of airlines cleverly use this tactic to prod consumers into action. Ryanair often has an \u201cOnly 4 seats left at this price\u201d warning when you research their flights. I have discovered the aforementioned seats are actually cheaper than the original price a few days later on a number of occasions!<\/li>\n<\/ul>\n<h2>5. Get customers to act<\/h2>\n<p>Your landing page\u2019s call-to-action (CTA) will make or break it. You have to <em>ask<\/em>readers to take action, or else they won\u2019t. <strong>The rest of your copy is building up to the CTA<\/strong>, so you need to get it right.<br \/>\nYour landing page\u2019s CTA button must be attractive and easy to see. It should clearly tell the reader what you want them to do. Use strong and decisive wording to gain your attention. A simple \u201cDownload Now\u201d or \u201cPurchase Now\u201d can be effective, but as I mentioned before, being specific helps draw more action.<br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs.jpeg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8944 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-1024x576.jpeg\" alt=\"CTAs are an important part of landing page design\" width=\"660\" height=\"371\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-1024x576.jpeg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-300x169.jpeg 300w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-768x432.jpeg 768w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-450x253.jpeg 450w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-187x105.jpeg 187w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-24x14.jpeg 24w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-36x20.jpeg 36w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs-48x27.jpeg 48w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-CTAs.jpeg 1920w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/371;\" \/><\/a><br \/>\n<em>Design by <a href=\"https:\/\/99designs.co.uk\/profiles\/1860317\">Dennotben<\/a><\/em><\/p>\n<h2>6. Include crucial design elements<\/h2>\n<p>An <a href=\"https:\/\/99designs.co.uk\/landing-page-design\">attractive landing page<\/a> is more likely to see conversions than one that\u2019s a cluttered mess. Here are a few things to consider:<\/p>\n<ul>\n<li><strong>Color: <\/strong>Never underestimate the <a href=\"https:\/\/99designs.co.uk\/logo-design\/business-of-color\">psychology of color<\/a>. Do your research to determine if they\u2019re the ideal fit for your landing page. For example, soft blues offer a sense of serenity, so it would be great for selling relaxation products. In contrast, red is a stimulating and energetic color, so it could be the right choice for a sporting goods store.<\/li>\n<li><strong>Whitespace:<\/strong> Don\u2019t make the mistake of trying to fill every square inch of your page. Top designers know the importance of whitespace and how it can effectively emphasize certain elements of the page. It makes your page easier to read, which is a big plus.<\/li>\n<li><strong>Imagery:<\/strong> Well chosen graphics can help highlight a problem in a very clear way, as well as breaking up the text.<\/li>\n<li><strong>Video:<\/strong> The inclusion of video on landing pages <a href=\"http:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\">increases conversion rates<\/a> by up to 86% yet very few companies use this extremely effectively tool.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements.jpeg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8945 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-1024x731.jpeg\" alt=\"There are certain design elements that should be on all landing pages\" width=\"660\" height=\"471\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-1024x731.jpeg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-300x214.jpeg 300w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-768x549.jpeg 768w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-450x321.jpeg 450w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-187x134.jpeg 187w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-24x17.jpeg 24w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-36x26.jpeg 36w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements-48x34.jpeg 48w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-elements.jpeg 1400w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/471;\" \/><\/a><br \/>\n<i>Design by <a href=\"https:\/\/99designs.co.uk\/profiles\/503776\">bound<\/a><\/i><\/p>\n<h2>Bonus tip: understanding color theory<\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-22497 aligncenter lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25.png\" alt=\"color wheel\" width=\"539\" height=\"671\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25.png 539w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25-241x300.png 241w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25-281x350.png 281w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25-150x187.png 150w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25-19x24.png 19w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25-29x36.png 29w, https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2019-04-30-at-10.35.25-39x48.png 39w\" data-sizes=\"(max-width: 539px) 100vw, 539px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 539px; --smush-placeholder-aspect-ratio: 539\/671;\" \/><\/p>\n<p class=\"_1P9o6vWFvBvANOM101uYbI _34Qd8RZeRnXVBknoeCvzQu wJnBef-FVyBgGViQU8maa\">&#8220;Ever wondered how designers and artists find the perfect color combination?<\/p>\n<p class=\"_1P9o6vWFvBvANOM101uYbI _34Qd8RZeRnXVBknoeCvzQu wJnBef-FVyBgGViQU8maa\">They use color theory. Color theory is a practical combination of art and science that\u2019s used to determine what colors look good together.&#8221; According to Canva, understanding color theory and using a <a href=\"https:\/\/www.canva.com\/colors\/color-wheel\/\">color wheel<\/a>\u00a0can help you create more effective and visually pleasing designs.<\/p>\n<h2>Effective landing pages = success for your business<\/h2>\n<p>None of the tips above are &#8220;top secret.&#8221; In fact, most of them revolve around basic common sense. Yet so many companies fail to utilize them. If you\u2019re content with the industry average conversion rate of 2.35% and a failure to <a href=\"https:\/\/mention.com\/en\/blog\/everything-you-need-to-know-about-running-a-webinar\/\">grow your brand online<\/a> then perhaps these tips aren\u2019t for you. However, it\u2019s possible to have rates in the double digits so if you really want landing page success, follow the above and let us know how you get on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of confusion over the \u201cideal\u201d landing page conversion rate. In reality, a good conversion rate depends a great deal on your goals, your target audience, and your industry. Search Engine Land performed a detailed study in 2014 and found that: 25% of the landing pages it reviewed converted at less than 1%. &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/landing-page-design\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">6 Tips To Help You Design A Landing Page That Converts<\/span><\/a><\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-8422","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips To Help You Design a Landing Page That Converts<\/title>\n<meta name=\"description\" content=\"You need to convert. Here are landing page design tips from 99designs that will help you create beautiful pages that do so.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/landing-page-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips To Help You Design a Landing Page That Converts\" \/>\n<meta property=\"og:description\" content=\"You need to convert. Here are landing page design tips from 99designs that will help you create beautiful pages that do so.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/landing-page-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-18T14:31:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/08\/landing-page-design-tips-1024x636.jpeg\" \/>\n<meta name=\"author\" content=\"Camille Franc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camille Franc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/\"},\"author\":{\"name\":\"Camille Franc\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/d8ecf496cb434a14722df98d17887692\"},\"headline\":\"6 Tips To Help You Design A Landing Page That Converts\",\"datePublished\":\"2016-08-18T14:31:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/\"},\"wordCount\":1209,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/landing-page-design-tips-1024x636.jpeg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/\",\"name\":\"6 Tips To Help You Design a Landing Page That Converts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/landing-page-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/landing-page-design-tips-1024x636.jpeg\",\"datePublished\":\"2016-08-18T14:31:10+00:00\",\"description\":\"You need to convert. 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