{"id":8661,"date":"2016-09-13T17:51:00","date_gmt":"2016-09-13T15:51:00","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=8661"},"modified":"2021-09-30T14:55:35","modified_gmt":"2021-09-30T14:55:35","slug":"write-smart-how-to-avoid-popular-conversion-killers-in-your-copy","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/write-smart-how-to-avoid-popular-conversion-killers-in-your-copy\/","title":{"rendered":"Write Smart: How to Avoid Popular Conversion Killers in Your Copy"},"content":{"rendered":"\n

You want your copy to convert.<\/p>\n\n\n\n

But right now, while you\u2019re reading this, people are clicking those scary red \u201cX\u201d buttons, closing your page, and moving on to something else.<\/p>\n\n\n\n

It\u2019s a marketer\u2019s worst nightmare: visitors who don’t give a damn about your content.<\/b><\/p>\n\n\n\n

With 2-5% considered a good conversion rate<\/a>, you feel like the Lord of the Marketers when you\u2019re able to reach it. But you know what?<\/p>\n\n\n\n

\"raise<\/a><\/figure><\/div>\n\n\n\n

It\u2019s bulls**t!<\/i><\/p>\n\n\n\n

You know the popular conversion killers by sight. You know a picture is worth a thousand words.
(In fact, it’s worth 500 billion<\/a>, but whatever.)
You\u2019ve hit a brick wall in your efforts to design your copy. You promote it like crazy to get traffic with the hope to boost your conversions.
You do everything right<\/i>.
The only question remains:
What words do you use in your copy?<\/b>
Marketers often underestimate the role of words, despite the popularity of content marketing.
What would they say if someone told them one wrong word could kill all their conversion efforts and turn potential leads away<\/b>?
Writing a striking copy is not an easy task.
So save your copy from conversion killers, do your best to present it in a clear and appealing way.
\u201cWrite it smart.\u201d<\/b>
Here\u2019s how.<\/p>\n\n\n\n

1. Make your message consistent<\/h2>\n\n\n\n

Straight off the bat:
\nDoes your copy have a strong information scent<\/a>?
\nPeople are in a hurry. They don’t come to read tons of text, but find the information they want and be done. If your copy doesn’t give any visual or informational clues to follow right away and find what they need, they’ll leave your page.
\nIts information scent is faint.
\nHow to keep it strong? Make your message consistent.<\/p>\n\n\n\n

a) Don’t overload it<\/h3>\n\n\n\n
\"busy<\/a><\/figure><\/div>\n\n\n\n

What is wrong with this page?
\n
\nI’ll help you figure it out:<\/p>\n\n\n\n