{"id":9730,"date":"2016-12-13T18:31:15","date_gmt":"2016-12-13T17:31:15","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=9730"},"modified":"2023-12-18T11:05:10","modified_gmt":"2023-12-18T11:05:10","slug":"marketing-agency-software","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/marketing-agency-software\/","title":{"rendered":"6 Rockstar Marketing Agency Software Tools to Try"},"content":{"rendered":"\n<p>There are many creative and digital agencies and companies that still use\u00a0Excel\u00a0for\u00a0project management. Even though\u00a0we know that this technology became a thing of the past for many use cases. <\/p>\n\n\n\n<p>Evaluating creative projects and workflow automation solutions without a specific, specialized tool can destroy relationships with clients and employees, turn your awesome ideas into a mess, and get dismal results.<\/p>\n\n\n\n<p><br>Instead, marketing and digital agencies increasingly want to make projects easier on themselves.<\/p>\n\n\n\n<p><br>They\u2019re always looking for effective online tools to outline every task in their project and easily collaborate with their team and customers. Their questions are around what tools are worth using to <strong>get integrated marketing services and campaign management.<\/strong><\/p>\n\n\n\n<p><br>Just like every digital agency\u00a0and large company\u00a0has\u00a0its niche and strong points, its pros and cons, so do business tools. In this post, we\u2019ve gathered six\u00a0rockstar business tools in hope to improve your team\u2019s\u00a0performance and get award-winning results for your clients.<\/p>\n\n\n\n<p><br><em><strong><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Ready to start monitoring for your clients? Click here to download your free guide!<\/a><\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our favorite marketing agency software recommendations<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SE Ranking<\/a><\/h3>\n\n\n\n<p>SE Ranking is an all-in-one platform where&nbsp;large companies and digital agencies can manage marketing campaigns for websites of any complexity, compile reports, prepare&nbsp;commercial offers, and organize the working process for a large number of account reps and executives.<br><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/12\/image01.png\" alt=\"seranking-agency-software\" width=\"1235\" height=\"615\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1235px; --smush-placeholder-aspect-ratio: 1235\/615;\"><br><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position tracking<\/li>\n\n\n\n<li>Backlink monitoring<\/li>\n\n\n\n<li>Website audit<\/li>\n\n\n\n<li>White labeling<\/li>\n\n\n\n<li>Keyword clustering<\/li>\n\n\n\n<li>Social media management<\/li>\n\n\n\n<li>Marketing planning<\/li>\n\n\n\n<li>SEO reporting<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s so special about this tool:<\/strong>\u00a0SE Ranking has a great, user-friendly interface that helps you make your daily tasks easy and intuitive. It is great for large enterprises that run a huge number of projects. Unlike other similar tools that provide only responsive websites for mobile devices, this tool has great Android and iOS applications that allow you to control any projects at any time wherever you are.<\/p>\n\n\n\n<p><br><strong>Pricing:<\/strong>\u00a0SE Ranking has free (limited features) and paid versions that start at $39 per month for the Optimum plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/10\/Second-Screenshot@2x.jpg\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/10\/Second-Screenshot@2x-1024x797.jpg\" alt=\"mention-marketing-agency-software\" class=\"wp-image-9291 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/797;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Mention is one of the best media monitoring tools to track what people are saying&nbsp;about your brand and your competitors. The tool allows you monitor key phrases and brand names in real time, so you&nbsp;never miss out on a conversation with potential customers.<br><br><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media marketing<\/li>\n\n\n\n<li>Brand tracking<\/li>\n\n\n\n<li>Web monitoring<\/li>\n\n\n\n<li>Influencer research<\/li>\n\n\n\n<li>Media monitoring<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s so special about this tool:<\/strong>\u00a0Mention is a big time saver for agencies. It helps you to retweet, like, or share mentions\u00a0and send any mentions via email. Because you\u00a0can put so much information in one place and easily share it, it\u2019s ideal for managing lots of clients.<\/p>\n\n\n\n<p><br><strong>Pricing: <\/strong>Mention has free and paid versions, the paid plans start at $29\u00a0per month with 2 alerts for up to 3000 mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/www.workexaminer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WorkExaminer<\/a><\/h3>\n\n\n\n<p>WorkExaminer is a must-have tool for large companies to control employees\u2019 user activities and how many hours they spend on each task. It\u2019s key for managing billable hours to clients.<\/p>\n\n\n\n<p><br>It\u00a0makes the whole working process efficient and helps you avoid an absolute nightmare. The tool helps you not only collect relevant data, but also track working time and block access to certain websites and content.<br><img decoding=\"async\" width=\"1257\" height=\"587\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/12\/image04.png\" alt=\"work-examiner-marketing-agency-software\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1257px; --smush-placeholder-aspect-ratio: 1257\/587;\"><br><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website tracking<\/li>\n\n\n\n<li>Web filtering<\/li>\n\n\n\n<li>Instant messaging capturing tool<\/li>\n\n\n\n<li>Email recording<\/li>\n\n\n\n<li>Detailed reports<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s so special about this tool<\/strong>: Among other\u00a0benefits are the possibilities to schedule reports on agencies or users via email, accurate monitoring of employees, and the ability to create flexible work policies for employees.<\/p>\n\n\n\n<p><br><strong>Pricing:<\/strong>\u00a0WorkExaminer has Standard and Professional versions that are free for 30 days and are limited up to 5 clients. The paid Standard version starts at $60 per year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a><\/h3>\n\n\n\n<p>Trello is one of the most powerful project management tools out there, and easily lovable. It allows creating individual cards for each task and visualizing them&nbsp;on a dashboard that\u2019s perfect for managing daily activities. You can easily add team members to each task that can add cards, make comments, and track changes for assignments.<br><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/12\/Trello.jpg\" alt=\"Trello-marketing-agency-software\" width=\"1439\" height=\"799\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1439px; --smush-placeholder-aspect-ratio: 1439\/799;\"><br><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making different task lists<\/li>\n\n\n\n<li>Making changes on cards<\/li>\n\n\n\n<li>Add comments on cards<\/li>\n\n\n\n<li>Bulletin-board style<\/li>\n\n\n\n<li>Add videos, images, and files to each task<\/li>\n\n\n\n<li>Arrange lists by priority or dates<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s so special about this tool:<\/strong>\u00a0Trello provides a great visual interface that allows you make\u00a0daily project management\u00a0fun and intuitive. It is great for digital and creative agencies with complex projects.<\/p>\n\n\n\n<p><strong>Pricing: <\/strong>Trello has free and business versions with $9.99 per month\/per user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.dropbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dropbox<\/a><\/h3>\n\n\n\n<p>Dropbox is a reliable file-syncing and file-storage service. You can easily share files, videos, images, and other documents on your computer and sync them among your devices and computers.<br><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/12\/image03.png\" alt=\"dropbox-marketing-agency-software\" width=\"1334\" height=\"594\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1334px; --smush-placeholder-aspect-ratio: 1334\/594;\"><br><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>File sharing<\/li>\n\n\n\n<li>File syncing<\/li>\n\n\n\n<li>Easy interface<\/li>\n\n\n\n<li>2-16 GB free storage<\/li>\n\n\n\n<li>Deleted file recovery<\/li>\n\n\n\n<li>Edit files online<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s so special about this tool:<\/strong>\u00a0 Dropbox is easy to use for personal and business users. When it comes to the upload and download speeds, it has one of the fastest in cloud storage. And since so many other people use it, sharing is simple.<\/p>\n\n\n\n<p><br><strong>Pricing:<\/strong>\u00a0Dropbox has different pricing plans with 100 GB, 200 GB and 500 GB of storage space. The Dropbox Pro plan with 1 TB of storage place costs $9.99\u00a0per month. If you need more storage space than that, you can use Dropbox for Business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizely<\/a><\/h3>\n\n\n\n<p>Optimizely is a useful A\/B testing and personalization platform for different websites and mobile applications. With its&nbsp;super easy interface, you can meet different needs of any type of client&nbsp;that wants to deliver special experiences to their target audiences through different channels.<br><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/12\/image02.png\" alt=\"optimizely-marketing-agency-software\" width=\"1184\" height=\"616\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1184px; --smush-placeholder-aspect-ratio: 1184\/616;\"><br><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited experiment &amp; variation creation<\/li>\n\n\n\n<li>Diversified testing<\/li>\n\n\n\n<li>Test scheduling<\/li>\n\n\n\n<li>Geo-targeting<\/li>\n\n\n\n<li>Third party integrations<\/li>\n\n\n\n<li>Engagement tracking<\/li>\n\n\n\n<li>Custom reports<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s so special about this tool:<\/strong>&nbsp;It\u2019s super easy to create different variations and conduct A\/B tests. The tool provides an endless number of tracking things like button clicks, plays, time on page, etc.<br><strong>Pricing:<\/strong>&nbsp;The Optimizely Starter Plan is free to use. If&nbsp;the&nbsp;visitor number threshold is increased, the tool will become paid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The marketing landscape is constantly changing as new tactics and online tools come up and agency needs change. It is very important to improve companies\u2019 and agencies\u2019 services in order to meet the needs of inbound marketing and avoid dropping behind your competition.<br><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/dd416bf4-630c-484e-9879-3a1dcc4e3336\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many creative and digital agencies and companies that still use\u00a0Excel\u00a0for\u00a0project management. Even though\u00a0we know that this technology became a thing of the past for many use cases. Evaluating creative projects and workflow automation solutions without a specific, specialized tool can destroy relationships with clients and employees, turn your awesome ideas into a mess, &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/marketing-agency-software\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">6 Rockstar Marketing Agency Software Tools to Try<\/span><\/a><\/p>\n","protected":false},"author":130,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-9730","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Rockstar Marketing Agency Software Tools to Try<\/title>\n<meta name=\"description\" content=\"You have endless options when it comes to marketing agency software - how do you know which will help your workflow &amp; employees? Here are my favorites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/marketing-agency-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Rockstar Marketing Agency Software Tools to Try\" \/>\n<meta property=\"og:description\" content=\"You have endless options when it comes to marketing agency software - how do you know which will help your workflow &amp; employees? 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