{"id":9739,"date":"2016-12-15T19:41:17","date_gmt":"2016-12-15T18:41:17","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=9739"},"modified":"2025-01-14T09:17:58","modified_gmt":"2025-01-14T09:17:58","slug":"agency-social-media-marketing-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/agency-social-media-marketing-tools\/","title":{"rendered":"User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies"},"content":{"rendered":"\n

My marketing career is still young, but if there\u2019s one thing that\u2019s become crystal clear so far, it\u2019s that in-house and agency marketing jobs might as well be different fields completely.<\/p>\n\n\n\n

Sure, the end result is ideally the same: campaigns that rock people\u2019s socks off. <\/p>\n\n\n\n

But your relationship to the brand you\u2019re marketing – whether you work for them as an employee, or with them as a client – shapes so much of your process and how you get to that end result.<\/p>\n\n\n\n

Most obviously, when you work at an agency, you\u2019re essentially \u201cbecoming\u201d multiple brands at once. To create marketing content for a company, you have to get in the mindset of their customer and the voice of their brand. Doing this for several companies at a time is like having multiple personas or alter egos you have to keep track of.<\/p>\n\n\n\n

Then, there\u2019s the red tape. With agency-client relationships, a lot more people are involved in each decision. That means there\u2019s usually more back and forth and ultimately a longer decision-making process.<\/p>\n\n\n\n

And oh, who can forget all the literal accounts for each account you manage?<\/p>\n\n\n\n

Just one brand can have dozens of marketing accounts: Facebook pages, Twitter profiles, Instagram and Snapchat handles, not to mention any other workflow tools they need you to use because the rest of their team uses them.<\/p>\n\n\n\n

But when you have dozens of brands with dozens of accounts? It\u2019s…a lot.<\/p>\n\n\n\n

So obviously, it can be hard to manage.<\/p>\n\n\n\n

We talk to successful social media marketing agencies all the time – ones who\u2019ve figured out ways to do it all and keep track of it all, deliver great marketing campaigns, and keep clients happy in the process.<\/p>\n\n\n\n

So today, we\u2019re sharing the social media marketing<\/a> tools those agencies love – grab a pen and take note! (But first, a shout-out to BuzzSumo and SproutSocial! Out of the dozens of responses we received to our recommendations request, only a handful didn\u2019t mention one of these two apps! I love them both myself, but wow, our customers and readers really do too!)<\/em><\/p>\n\n\n\n

Table of Contents:<\/p>\n\n\n\n