{"id":35195,"date":"2019-11-19T15:07:00","date_gmt":"2019-11-19T15:07:00","guid":{"rendered":"https:\/\/mention.com\/en\/?post_type=newsroom&#038;p=35195"},"modified":"2022-07-11T13:43:09","modified_gmt":"2022-07-11T13:43:09","slug":"jean-philippe-baert-appointed-as-mentions-ceo","status":"publish","type":"newsroom","link":"https:\/\/mention.com\/fr\/newsroom\/jean-philippe-baert-appointed-as-mentions-ceo\/","title":{"rendered":"Jean-Philippe Baert appointed as Mention\u2019s CEO"},"content":{"rendered":"\n<p><strong>PARIS<\/strong>, Nov. 19, 2019 &#8212; International media monitoring company Mention today announces the appointment of Jean-Philippe Baert as Chief Executive Officer (CEO), effective immediately. Baert joins Mention with over 30 years\u2019 experience in the Martech and Software industry, working for multinational SaaS and technology companies in France, the United Kingdom, and the United States. He takes on Mention\u2019s leadership team bringing over a decade of experience growing and scaling B2B and B2C businesses across Europe and Asia.<\/p>\n\n\n\n<p>Baert was previously Chief Operations Officer at Arago GmbH, based in Frankfurt, Germany. Where he transformed the company in an AI scaling SaaS business. Other positions he held include, Vice-President Marketing Cloud South EMEA for Salesforce (formerly ExactTarget), Executive Vice-President at Cheetah Digital, and General Manager at QAD Europe.&nbsp;<\/p>\n\n\n\n<p>\u201cI am extremely excited to join a start-up equipped with fresh talent, a global mindset, and innovative tech. What attracted me most about the business is our firm footing in the US market as a European SaaS company. I want to accelerate our growth to become a global market leader and build off the momentum established by our Paris and New York offices,\u201d said&nbsp;<strong>Jean-Philippe Baert<\/strong>, CEO of Mention.<\/p>\n\n\n\n<p>Mention was founded in 2013 with the purpose to help businesses and brands easily manage their online presence through media monitoring. In recent years, the platform has evolved to offer fully serviced account management, social media publishing and advanced monitoring capabilities for mid-market clients.<\/p>\n\n\n\n<p>In 2018 Mention was acquired by Mynewsdesk, owned by NHST Media Group. The acquisition consolidated the two platforms&#8217; product offerings, to align with the increasing digital shift of today\u2019s blended industry of communications and marketing.<\/p>\n\n\n\n<p>\u201cI am very pleased that Jean-Philippe Baert accepted the role as CEO of Mention. The combination of his industry knowledge, ability to scale companies and people management skills, makes him an ideal fit for Mention,\u201d said&nbsp;<strong>Hege Yli Melhus Ask<\/strong>, Group CEO of NHST Media Group.<\/p>\n\n\n\n<p><strong>About Mention<\/strong><\/p>\n\n\n\n<p>Mention enables brands and agencies to leverage media monitoring and social media to increase brand awareness. By tracking a brand, competitor, or industry topic; our platform allows customers to make smarter business decisions based on relevant social insights. We\u2019ve helped over 4,000 enterprise clients and over 750,000 users in 125+ countries improve their communications and marketing strategies. The company consists of 60+ employees based in 4 countries. Mention\u2019s headquarters is located in Paris, France.<\/p>\n\n\n\n<p><strong>About NHST<\/strong><\/p>\n\n\n\n<p>NHST Media Group is a Norway-based media group producing publications that are leading within their respective niches. The group consists of three business areas: Norwegian publications (Dagens N\u00e6ringsliv and Morgenbladet), NHST Global Publications (Tradewinds, Upstream, Recharge, Intrafish, Europower and Fiskeribladet), as well as Software-as-a-Service (Mynewsdesk and Mention, comprising digital PR distribution and social media monitoring). The group has about 700 employees based in a total of 17 countries. NHST\u2019s main office is in Oslo, Norway.&nbsp;<\/p>\n","protected":false},"author":28,"featured_media":35182,"template":"","class_list":["post-35195","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jean-Philippe Baert appointed as Mention\u2019s CEO | Mention<\/title>\n<meta name=\"description\" content=\"The media monitoring company Mention announces the appointment of Jean-Philippe Baert as Chief Executive Officer (CEO).\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jean-Philippe Baert appointed as Mention\u2019s CEO | Mention\" \/>\n<meta property=\"og:description\" content=\"The media monitoring company Mention announces the appointment of 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