{"id":26651,"date":"2019-10-22T18:37:01","date_gmt":"2019-10-22T18:37:01","guid":{"rendered":"https:\/\/mention.com\/listen\/"},"modified":"2024-11-15T22:39:56","modified_gmt":"2024-11-15T22:39:56","slug":"listen","status":"publish","type":"page","link":"https:\/\/mention.com\/fr\/listen\/","title":{"rendered":"Plateforme &#8211; Listen"},"content":{"rendered":"<div data-page-group=\"feature\" data-page-name=\"feature-analyse\" data-lang=\"fr\" class=\"mention-2024 page-feature page-feature--analyse lang-fr\">\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<section data-section-name=\"hero\" class=\"section section--hero ph-xs-20 background-switchable pb-xs-5 hero frontpage deletable block-root background-light\">\n<div class=\"two-sides two-sides--a-b\">\n<div class=\"area-b switch-area-large\">\n<div class=\"center editable\">\n<div class=\"image-multisources\">\n<div class=\"default editable\" data-title=\"Default image\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero.svg\"> <img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero.svg\" alt=\"\" width=\"278\" height=\"300\" class=\"alignnone size-medium wp-image-62319 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 278px; --smush-placeholder-aspect-ratio: 278\/300;\" \/> <\/a><\/div>\n<div class=\"mobile editable\" data-title=\"Mobile device image\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-a\">\n<h1 class=\"title mb-4 font-56 font-xs-40 fw-700 editable\">Analysez vos datas.<br class=\"desktop-onlye\" \/><span class=\"text-highlighted\">Facilement.<\/span><\/h1>\n<p class=\"font-24 font-xs-16 color-blue-dark\">Cr\u00e9ez des rapports en quelques clics et obtenez une vision globale des sujets que vous surveillez.<\/p>\n<\/div>\n<div class=\"area-c\"><component data-id=\"buttons-demo-and-trial\"> <\/component><\/div>\n<\/div>\n<\/section>\n<p><!--==========================================\/\/--><\/p>\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<p><component data-id=\"brands-section\"> <\/component><\/p>\n<p><!--==========================================\/\/--><\/p>\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<section data-section-name=\"maximize-your-campain-roi\" class=\"section section--maximize-your-campain-roi pt-xl-0 background-switchable deletable block-root\">\n<div class=\"two-sides two-sides--a-b\">\n<div class=\"area-b area-large\">\n<div class=\"image-multisources\">\n<div class=\"default editable\" data-title=\"Default image\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-bloc-1.svg\"> <img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-bloc-1.svg\" alt=\"\" width=\"300\" height=\"288\" class=\"alignnone size-medium wp-image-62322 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/288;\" \/> <\/a><\/div>\n<div class=\"mobile editable\" data-title=\"Mobile device image\"><\/div>\n<\/div>\n<\/div>\n<div class=\"area-a\">\n<h2 class=\"title font-40 font-xs-32 fw-700 mt-xl-4 mb-4 editable\">Maximisez le ROI de vos campagnes<\/h2>\n<p class=\"font-18 font-xs-16 color-blue-dark\">Gr\u00e2ce aux rapports de Mention, vous pourrez identifier et mesurer l&#8217;impact de vos efforts marketing sur plusieurs canaux : la presse en ligne, les blogs, les forums, les m\u00e9dias sociaux, les sites d&#8217;avis, et bien plus encore.<\/p>\n<ul class=\"mention-star-list\">\n<li class=\"font-18 font-xs-14 color-blue-dark editable \">Analysez l&#8217;\u00e9volution du volume de mentions et du taux d&#8217;engagement<\/li>\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">Identifiez les m\u00e9dias et influenceurs cl\u00e9s ayant relay\u00e9 vos informations<\/li>\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">\u00c9valuez la performance de vos campagnes et optimisez-les pour un impact maximal<\/li>\n<\/ul>\n<\/div>\n<div class=\"area-c\"><component data-id=\"buttons-demo-and-trial\"> <\/component><\/div>\n<\/div>\n<\/section>\n<p><!--==========================================\/\/--><\/p>\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<section data-section-name=\"gain-competitive-advantage\" class=\"section section--gain-competitive-advantage background-switchable condensed deletable block-root background-light\">\n<div class=\"two-sides two-sides--b-a\">\n<div class=\"area-b area-large\">\n<div class=\"center editable\">\n<div class=\"image-multisources\">\n<div class=\"default editable\" data-title=\"Default image\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-bloc-2.svg\"> <img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-bloc-2.svg\" alt=\"\" width=\"300\" height=\"288\" class=\"alignnone size-medium wp-image-62325 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/288;\" \/> <\/a><\/div>\n<div class=\"mobile editable\" data-title=\"Mobile device image\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-a\">\n<h2 class=\"title font-40 font-xs-32 fw-700 mt-xl-4 mb-4 editable\">Prenez une longueur d\u2019avance sur vos concurrents<\/h2>\n<p class=\"font-18 font-xs-16 color-blue-dark\">Surveiller l&#8217;activit\u00e9 en ligne de vos concurrents est crucial pour maintenir un avantage concurrentiel. On assure vos arri\u00e8res !<\/p>\n<div class=\"container\">\n<ul class=\"mention-star-list\">\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">Apprenez-en plus sur vos concurrents, leurs mentions dans les m\u00e9dias et le sentiment du public vis-\u00e0-vis de leur marque<\/li>\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">Comparez les r\u00e9sultats de vos concurrents avec les v\u00f4tres<\/li>\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">Utilisez ces informations pour diff\u00e9rencier votre marque et accro\u00eetre votre part de march\u00e9<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"area-c\"><component data-id=\"buttons-demo-and-trial\"> <\/component><\/div>\n<\/div>\n<\/section>\n<p><!--==========================================\/\/--><\/p>\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<section data-section-name=\"update-your-business-strategy\" class=\"section section--update-your-business-strategy mb-xl-5 background-switchable condensed deletable block-root\">\n<div class=\"two-sides two-sides--a-b\">\n<div class=\"area-b area-large\">\n<div class=\"center editable\">\n<div class=\"image-multisources\">\n<div class=\"default editable\" data-title=\"Default image\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-bloc-3.svg\"> <img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-bloc-3.svg\" alt=\"\" width=\"300\" height=\"288\" class=\"alignnone size-medium wp-image-62328 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/288;\" \/> <\/a><\/div>\n<div class=\"mobile editable\" data-title=\"Mobile device image\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-a\">\n<h2 class=\"title font-40 font-xs-32 fw-700 mt-xl-4 mb-4 editable\">Assurez la pertinence de votre strat\u00e9gie d&#8217;entreprise<\/h2>\n<p class=\"font-18 font-xs-16 color-blue-dark editable\">Nos rapports offrent une analyse approfondie de la sant\u00e9 de votre marque, de vos points forts, de vos points faibles et des opportunit\u00e9s \u00e0 saisir en fonction des tendances actuelles.<\/p>\n<ul class=\"mention-star-list\">\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">Orientez votre strat\u00e9gie marketing, votre d\u00e9veloppement produit et vos d\u00e9cisions commerciales<\/li>\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">D\u00e9tectez de nouvelles opportunit\u00e9s de march\u00e9 par pays, par segment de march\u00e9, etc.<\/li>\n<li class=\"font-18 font-xs-14 color-blue-dark editable\">\u00c9laborez, automatisez et partagez vos rapports avec l&#8217;ensemble de votre organisation pour encourager la prise de d\u00e9cision<\/li>\n<\/ul>\n<\/div>\n<div class=\"area-c\"><component data-id=\"buttons-demo-and-trial\"> <\/component><\/div>\n<\/div>\n<\/section>\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<section data-section-name=\"what-inside-analyse\" class=\"section section--what-inside-analyse background-switchable deletable block-root background-light home-features\">\n<h3 class=\"title center font-40 font-xs-32 fw-700 mb-xs-4 editable\"><span class=\"d-xs-block\">Qu&#8217;y a-t-il dans<\/span> <span class=\"text-highlighted editable\">Analyze ?<\/span><\/h3>\n<p class=\"font-20 mt-xl-1 desktop-only mb-5 center\">Tout ce qu\u2019il faut savoir sur notre fonctionnalit\u00e9<\/p>\n<nav>\n<ul class=\"center nav-what-s-inside-analyse  nav nav-pills mb-3 nav-tab\" role=\"tablist\">\n<li class=\"nav-item\"><a class=\"nav-link active\" role=\"tab\" data-bs-toggle=\"pill\" data-bs-target=\"#feature-0\">Nos rapports<\/a><\/li>\n<li class=\"nav-item\"><a class=\"nav-link\" role=\"tab\" data-bs-toggle=\"pill\" data-bs-target=\"#feature-1\">Personnalisation<\/a><\/li>\n<li class=\"nav-item\"><a class=\"nav-link\" role=\"tab\" data-bs-toggle=\"pill\" data-bs-target=\"#feature-2\">Collaboration <\/a><\/li>\n<\/ul>\n<\/nav>\n<div class=\"tab-content  tab-what-inside-analyse\"><!--==========================================\/\/--><\/p>\n<div id=\"feature-0\" class=\"tab-reports-type tab-pane fade show active\" role=\"tabpanel\" data-title=\"Monitor panel\">\n<div class=\"two-sides two-sides--a-b component\">\n<div class=\"area-b\">\n<div class=\"parameter\" data-name=\"image\">\n<div class=\"image-multisources\">\n<div class=\"default editable\" data-title=\"Default image\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-tab-1.svg\"> <img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-tab-1.svg\" alt=\"\" width=\"300\" height=\"278\" class=\"alignnone size-medium wp-image-62331 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/278;\" \/> <\/a><\/div>\n<div class=\"mobile editable\" data-title=\"Mobile device image\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-a\">\n<div class=\" mb-4\">\n<h3 class=\"title font-34 fw-900 font-xs-24 fw-xs-700 margin-bottom-medium-2 editable\">Des rapports align\u00e9s avec vos objectifs<\/h3>\n<\/div>\n<div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Les rapports Social Listening et Market Trends<\/h4>\n<p class=\"font-16 font-xs-14 content editable\">Avec le suivi du volume de mentions, l&#8217;analyse du sentiment et de l&#8217;\u00e9motion, le reach, le nuage de mots et les pics de mentions, Mention vous aide \u00e0 analyser la performance de vos campagnes et les tendances de votre march\u00e9.<\/p>\n<\/div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Les rapports comparatifs<\/h4>\n<p class=\"font-16 font-xs-14 content editable\">Comparez-vous \u00e0 vos concurrents ou apprenez-en davantage sur votre march\u00e9. Mesurez la part de voix, les sources d&#8217;influence, l&#8217;\u00e9motion ou le sentiment entourant vos concurrents.<\/p>\n<\/div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Les rapports Social Analytics<\/h4>\n<p class=\"font-16 font-xs-14 content editable\">Gardez l&#8217;\u0153il sur les performances de vos r\u00e9seaux sociaux ou comparez vos r\u00e9sultats \u00e0 ceux de vos concurrents.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-c\"><component data-id=\"button-get-demo\"> <\/component><\/div>\n<\/div>\n<\/div>\n<p><!--==========================================\/\/--><\/p>\n<div id=\"feature-1\" class=\"tab-customization tab-pane fade\" role=\"tabpanel\" data-title=\"Monitor panel\">\n<div class=\"two-sides two-sides--a-b component\">\n<div class=\"area-b\">\n<div class=\"parameter\" data-name=\"image\">\n<div class=\"image-multisources\">\n<div class=\"default editable\" data-title=\"Default image\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-tab-2.svg\"> <img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-tab-2.svg\" alt=\"\" width=\"300\" height=\"275\" class=\"alignnone size-medium wp-image-62334 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/275;\" \/> <\/a><\/div>\n<div class=\"mobile editable\" data-title=\"Mobile device image\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-a\">\n<div class=\" mb-4\">\n<h3 class=\"title font-34 fw-900 font-xs-24 fw-xs-700 margin-bottom-medium-2 editable\">Des rapports adapt\u00e9s \u00e0 vos besoins<\/h3>\n<\/div>\n<div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">QuickChart<\/h4>\n<p>Cr\u00e9ez des graphiques \u00e0 la vol\u00e9e et acc\u00e9dez rapidement \u00e0 tous les KPI qui vous int\u00e9ressent sans avoir \u00e0 cr\u00e9er un rapport complet.<\/p>\n<\/div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Les rapports personnalis\u00e9s<\/h4>\n<p>Cr\u00e9ez un rapport enti\u00e8rement personnalis\u00e9 sur la base d\u2019une ou plusieurs de vos recherches et avec les crit\u00e8res de segmentation de votre choix.<\/p>\n<\/div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Les rapports en marque blanche<\/h4>\n<p>Optez pour un rapport en marque blanche qui inclut vos couleurs ainsi que de votre logo. Sp\u00e9cialement con\u00e7u pour les agences !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-c\"><component data-id=\"button-get-demo\"> <\/component><\/div>\n<\/div>\n<\/div>\n<p><!--==========================================\/\/--><\/p>\n<div id=\"feature-2\" class=\"tab-collaboration tab-pane fade\" role=\"tabpanel\" data-title=\"Monitor panel\">\n<div class=\"two-sides two-sides--a-b component\">\n<div class=\"area-b\">\n<div class=\"parameter\" data-name=\"image\">\n<div class=\"image-multisources\">\n<div class=\"default editable\" data-title=\"Default image\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-tab-3.svg\"> <img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero-tab-3.svg\" alt=\"\" width=\"300\" height=\"268\" class=\"alignnone size-medium wp-image-62337 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/268;\" \/> <\/a><\/div>\n<div class=\"mobile editable\" data-title=\"Mobile device image\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-a\">\n<div class=\" mb-4\">\n<h3 class=\"title font-34 fw-900 font-xs-24 fw-xs-700 margin-bottom-medium-2 editable\">Partagez la connaissance<\/h3>\n<\/div>\n<div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Collaborez avec votre \u00e9quipe<\/h4>\n<p>Partagez vos donn\u00e9es avec vos coll\u00e8gues au sein de la plateforme, co-construisez le rapport parfait et maximisez vos connaissances.<\/p>\n<\/div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Diffusez votre rapport<\/h4>\n<p>Programmez et envoyez vos rapports. Vous pouvez m\u00eame g\u00e9n\u00e9rer un lien public pour que les parties prenantes externes puissent y acc\u00e9der.<\/p>\n<\/div>\n<div class=\"mb-4\">\n<h4 class=\"font-24 font-xs-18 fw-700 editable\">Exportez votre rapport<\/h4>\n<p>T\u00e9l\u00e9chargez-le dans les formats standard (<em>PDF, PPTX, XLS ou CSV<\/em>).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"area-c\"><component data-id=\"button-get-demo\"> <\/component><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<p><!-- ==================================== \/\/--><\/p>\n<section data-section-name=\"faq\" class=\"section section--faq background-switchable deletable block-root\">\n<h2 class=\"title center font-40 font-xs-36 fw-400 fw-xs-700 editable\">FAQ<\/h2>\n<div class=\"block-root with-toolbar\">\n<div class=\"faq-container\">\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Puis-je utiliser Mention pour mesurer le ROI de mes campagnes RP ?<\/p>\n<div class=\"accordion-content\">\n<p class=\"faq-answser editable\">Mention propose des fonctionnalit\u00e9s d&#8217;analyse et de reporting qui vous permettent de suivre diverses m\u00e9triques li\u00e9es \u00e0 votre campagne, telles que le nombre de mentions g\u00e9n\u00e9r\u00e9es, l&#8217;analyse des sentiments, la port\u00e9e, l&#8217;engagement, et plus encore. En comparant ces m\u00e9triques \u00e0 l&#8217;investissement r\u00e9alis\u00e9 dans votre campagne RP, vous pouvez \u00e9valuer son efficacit\u00e9 et calculer son ROI.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Comment puis-je utiliser les rapports en tant qu&#8217;agence ?<\/p>\n<div class=\"accordion-content\">\n<div class=\"faq-answser editable\">\n<p>En tant qu&#8217;agence, vous pouvez exploiter les fonctionnalit\u00e9s de reporting de Mention de plusieurs fa\u00e7ons pour apporter de la valeur \u00e0 vos clients :<\/p>\n<ul>\n<li><strong>Rapports personnalis\u00e9s pour les clients <\/strong>: G\u00e9n\u00e9rez des rapports personnalis\u00e9s pour chacun de vos clients, mettant en valeur des m\u00e9triques pertinentes telles que les mentions, l&#8217;analyse des sentiments, la port\u00e9e, l&#8217;engagement, et plus encore. Adaptez les rapports aux objectifs sp\u00e9cifiques et aux KPI de chaque client.<\/li>\n<li><strong>D\u00e9monstration de la valeur <\/strong>: Utilisez les rapports pour d\u00e9montrer l&#8217;impact des efforts de votre agence sur la visibilit\u00e9 de la marque, la r\u00e9putation et le succ\u00e8s global de vos clients. Mettez en avant les conclusions cl\u00e9s, les tendances et les insights pour illustrer la valeur que vous apportez.<\/li>\n<li><strong>Identification des opportunit\u00e9s<\/strong> : Utilisez les donn\u00e9es de nos rapports pour identifier des opportunit\u00e9s de prise de parole pour vos clients ou tirer parti des tendances \u00e9mergentes et des conversations dans leur secteur d\u2019activit\u00e9<\/li>\n<li><strong>Comparaison et benchmarking\u00a0<\/strong>: Comparez les performances de vos clients \u00e0 celles de leurs concurrents ou \u00e0 des donn\u00e9es d&#8217;industrie. Cela peut vous aider \u00e0 identifier les domaines d&#8217;am\u00e9lioration et \u00e0 nourrir la prise de d\u00e9cision strat\u00e9gique pour le compte de vos clients.<\/li>\n<li><strong>\u00c9valuation des campagnes <\/strong>: \u00c9valuez les performances de campagnes ou d&#8217;initiatives sp\u00e9cifiques en suivant les m\u00e9triques pertinentes avant, pendant et apr\u00e8s la p\u00e9riode de la campagne. Utilisez ces donn\u00e9es pour \u00e9valuer l&#8217;efficacit\u00e9 de vos strat\u00e9gies et apporter des ajustements bas\u00e9s sur les donn\u00e9es si n\u00e9cessaire.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Comment puis-je utiliser QuickChart ?<\/p>\n<div class=\"accordion-content\">\n<p class=\"faq-answser editable\">Alors que nos rapports ont pour objectif de r\u00e9pondre \u00e0 des besoins r\u00e9guliers en donn\u00e9es dans le temps, QuickChart, notre outil de cr\u00e9ation de graphiques, vous permet de g\u00e9n\u00e9rer des graphiques \u00e0 la vol\u00e9e pour des questions occasionnelles. Apprenez-en davantage sur QuickChart <a href=\"https:\/\/en.support.mention.com\/en\/articles\/4028629-discover-quickchart\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Puis-je trouver des influenceurs avec Mention ?<\/p>\n<div class=\"accordion-content\">\n<p class=\"faq-answser editable\">Oui, vous pouvez utiliser Mention pour identifier des influenceurs pertinents pour votre marque ou votre industrie. En surveillant les conversations et les mentions sur les r\u00e9seaux sociaux, les blogs, les forums et d&#8217;autres sources en ligne, Mention peut vous aider \u00e0 identifier les personnes qui ont une influence significative sur votre public cible. Vous pouvez suivre leurs mentions, analyser leurs m\u00e9triques d&#8217;engagement et \u00e9valuer leur pertinence pour d\u00e9terminer s&#8217;ils correspondent aux objectifs et aux valeurs de votre marque. De plus, Mention propose des fonctionnalit\u00e9s telles que l&#8217;analyse des sentiments et les m\u00e9triques de port\u00e9e, qui peuvent vous aider \u00e0 \u00e9valuer l&#8217;impact et l&#8217;efficacit\u00e9 des influenceurs potentiels. Apprenez-en davantage sur ce sujet <a href=\"\/en?page_id=6437\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Puis-je obtenir un rapport de part de voix ?<\/p>\n<div class=\"accordion-content\">\n<p class=\"faq-answser editable\">Oui, avec Mention, vous pouvez g\u00e9n\u00e9rer un rapport de part de voix (share of voice). Ce rapport vous permet d&#8217;analyser la pr\u00e9sence en ligne et la visibilit\u00e9 de votre marque au regard de vos concurrents. Il fournit des informations sur le volume et le sentiment des mentions pour chaque marque de votre secteur, vous aidant \u00e0 comprendre votre position sur le march\u00e9.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Est-ce que Mention analyse le sentiment d\u2019un post ?<\/p>\n<div class=\"accordion-content\">\n<p class=\"faq-answser editable\">Oui, Mention propose d\u2019analyser le sentiment d\u2019une mention peu importe qu\u2019il \u00e9mane du web ou des r\u00e9seaux sociaux. Pour en savoir plus, cliquez <a href=\"https:\/\/en.support.mention.com\/en\/articles\/2041310-sentiment-analysis\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Puis-je envoyer un rapport \u00e0 un coll\u00e8gue ?<\/p>\n<div class=\"accordion-content\">\n<p class=\"faq-answser editable\">Oui, vous pouvez facilement envoyer des rapports \u00e0 des coll\u00e8gues en utilisant Mention. Dans le tableau de bord Mention, vous trouverez des options pour exporter des rapports dans diff\u00e9rents formats tels que PDF, CSV ou Excel. Une fois que vous avez g\u00e9n\u00e9r\u00e9 le rapport, vous pouvez le partager avec votre coll\u00e8gue par e-mail ou en leur fournissant un lien de t\u00e9l\u00e9chargement direct. Cela vous permet de collaborer avec votre \u00e9quipe ou vos clients efficacement.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-item accordion closed block-root with-toolbar\" data-title=\"Question\">\n<p class=\"faq-question accordion-trigger editable\">Puis-je exporter mes donn\u00e9es Mention ?<\/p>\n<div class=\"accordion-content\">\n<p class=\"faq-answser editable\">Oui, vous pouvez exporter des donn\u00e9es depuis Mention. Dans le tableau de bord Mention, vous trouverez des options pour exporter les donn\u00e9es dans diff\u00e9rents formats tels que PDF, CSV ou Excel. Cela vous permet d&#8217;analyser les donn\u00e9es plus en d\u00e9tail, de les partager avec des coll\u00e8gues, ou de les int\u00e9grer dans d&#8217;autres outils de reporting selon vos besoins.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"admin-placeholder\"><span class=\"locked\"> <\/span><\/div>\n<section data-section-name=\"secret-to-your-brand\" class=\"background-switchable deletable block-root\"> <component data-id=\"secret-to-your-brand\"> <\/component><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Analysez vos datas.Facilement. Cr\u00e9ez des rapports en quelques clics et obtenez une vision globale des sujets que vous surveillez. Maximisez le ROI de vos campagnes Gr\u00e2ce aux rapports de Mention, vous pourrez identifier et mesurer l&#8217;impact de vos efforts marketing sur plusieurs canaux : la presse en ligne, les blogs, les forums, les m\u00e9dias sociaux, &hellip; <a href=\"https:\/\/mention.com\/fr\/listen\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Plateforme &#8211; Listen<\/span><\/a><\/p>\n","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"2024-home.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-26651","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecoutez votre audience et votre march\u00e9 | Veille en ligne avec Mention<\/title>\n<meta name=\"description\" content=\"Collectez les mentions de votre marque, vos campagnes et vos concurrents pour faire des analyses pertinentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/fr\/listen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecoutez votre audience et votre march\u00e9 | Veille en ligne avec Mention\" \/>\n<meta property=\"og:description\" content=\"Collectez les mentions de votre marque, vos campagnes et vos concurrents pour faire des analyses pertinentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/fr\/listen\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T22:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2024\/05\/page-analyse-hero.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/\",\"name\":\"Ecoutez votre audience et votre march\u00e9 | Veille en ligne avec Mention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/page-analyse-hero.svg\",\"datePublished\":\"2019-10-22T18:37:01+00:00\",\"dateModified\":\"2024-11-15T22:39:56+00:00\",\"description\":\"Collectez les mentions de votre marque, vos campagnes et vos concurrents pour faire des analyses pertinentes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/page-analyse-hero.svg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/page-analyse-hero.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/listen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plateforme &#8211; 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