{"id":26660,"date":"2019-10-22T18:36:30","date_gmt":"2019-10-22T18:36:30","guid":{"rendered":"https:\/\/mention.com\/brand-management\/"},"modified":"2024-11-15T22:53:14","modified_gmt":"2024-11-15T22:53:14","slug":"gestion-de-marque","status":"publish","type":"page","link":"https:\/\/mention.com\/fr\/gestion-de-marque\/","title":{"rendered":"Cas d’usage – Gestion de marque"},"content":{"rendered":"
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Musclez votre strat\u00e9gie de marque<\/span><\/h1>\n

Comprenez et am\u00e9liorez l’image de votre marque en ligne en identifiant facilement tout ce qui se dit \u00e0 son propos sur le web et les r\u00e9seaux sociaux.<\/p>\n

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Identifiez ce que l’on dit de votre marque<\/h2>\n

Rep\u00e9rez les mentions qui n\u00e9cessitent votre attention imm\u00e9diate : critiques, \u00e9loges ou questions sur vos produits ou services. D\u00e9couvrez en un coup d’\u0153il si les mentions sont positives ou n\u00e9gatives, sans m\u00eame les ouvrir. Passez ensuite \u00e0 l\u2019action pour r\u00e9soudre les incidents ou tisser des liens avec ceux qui soutiennent votre marque.<\/p>\n<\/div>\n

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\u00c9liminez le bruit et concentrez-vous sur l\u2019essentiel<\/h2>\n

Si vous avez un nom de marque g\u00e9n\u00e9rique, nous comprenons votre challenge\u202f! Suivez la r\u00e9putation de votre marque sereinement gr\u00e2ce \u00e0 nos options de raffinement des requ\u00eates et nos multiples filtres.<\/p>\n<\/div>\n

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D\u00e9couvrez la v\u00e9ritable r\u00e9putation de votre marque<\/h2>\n

Adieu les enqu\u00eates d\u2019opinion laiss\u00e9es sans r\u00e9ponse et les hypoth\u00e8ses non fond\u00e9es sur la r\u00e9putation de votre marque. Suivez sans effort tout ce qui se dit sur votre marque, identifiez le sentiment, l\u2019influence de votre marque, ainsi que tous les sujets qui y sont associ\u00e9s. Comprenez enfin ce qui se cache derri\u00e8re votre marque et renforcez son image aupr\u00e8s de vos cibles.<\/p>\n<\/div>\n

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Ce que Mention peut faire pour vous<\/h2>\n
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Trouver des mentions sur plus d\u2019un milliard de sources<\/div>\n
Attribuer des mentions \u00e0 vos coll\u00e8gues<\/div>\n
D\u00e9couvrir votre image de marque<\/div>\n
Comprendre l’\u00e9volution de votre image de marque dans le temps<\/div>\n
Identifier des opportunit\u00e9s de croissance<\/div>\n
Identifier les canaux les plus adapt\u00e9s \u00e0 votre marque<\/div>\n<\/div>\n<\/section>\n
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\u201cLes dons que nous recevons sont investis \u00e0 parts \u00e9gales dans la d\u00e9fense des causes que nous d\u00e9fendons. Mention nous aide \u00e0 faire en sorte que notre communication refl\u00e8te \u00e9quitablement ces investissements\u201d<\/p>\n

Nicolas Danicourt, Digital Manager, @Doctors of the World<\/p>\n

Read more<\/a><\/p>\n<\/div>\n

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\u201cNous consultons chaque jour notre Feed Mention pour nous assurer de ce qui est dit \u00e0 propos de notre marque. Mention nous permet de ne jamais laisser une conversation sans r\u00e9ponse.\u201d<\/p>\n

Ashton Egner, Communications Manager, @Kiroo<\/p>\n

Read more<\/a><\/p>\n<\/div>\n

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\u201cSi j’avais \u00e9crit exactement ce que j’attendais d’un outil de Monitoring, Mention aurait coch\u00e9 toutes les cases !\u201c<\/p>\n

Jacqueline Hallock, Director of Marketing, @Champlain National Bank<\/p>\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Musclez votre strat\u00e9gie de marque Comprenez et am\u00e9liorez l’image de votre marque en ligne en identifiant facilement tout ce qui se dit \u00e0 son propos sur le web et les r\u00e9seaux sociaux. Identifiez ce que l’on dit de votre marque Rep\u00e9rez les mentions qui n\u00e9cessitent votre attention imm\u00e9diate : critiques, \u00e9loges ou questions sur vos … Continue reading Cas d’usage – Gestion de marque<\/span><\/a><\/p>\n","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"frontpage.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-26660","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nVeille en ligne et strat\u00e9gie de marque | Gestion de marque avec Mention<\/title>\n<meta name=\"description\" content=\"G\u00e9rer votre marque en ligne en \u00e9coutant les conversations et en adaptant votre strat\u00e9gie de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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