{"id":26662,"date":"2019-10-22T18:36:21","date_gmt":"2019-10-22T18:36:21","guid":{"rendered":"https:\/\/mention.com\/competitive-analysis\/"},"modified":"2024-11-15T23:04:50","modified_gmt":"2024-11-15T23:04:50","slug":"veille-concurrentielle","status":"publish","type":"page","link":"https:\/\/mention.com\/fr\/veille-concurrentielle\/","title":{"rendered":"Cas d’usage – Veille concurrentielle"},"content":{"rendered":"
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Gardez une longueur d’avance sur vos concurrents<\/span><\/h1>\n

Suivez et renforcez votre position sur le march\u00e9 en analysant chacun des mouvements de la concurrence.<\/p>\n

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Ne ratez jamais d’informations sur vos concurrents<\/h2>\n

Collectez des informations \u00e0 travers plus d\u2019un milliard de sources et d\u00e9couvrez tous les secrets de vos concurrents, de l\u2019\u00e9volution de leurs offres, aux lancements de produits, jusqu\u2019\u00e0 la r\u00e9ceptivit\u00e9 de leur audience. \u00c0 vous de jouer ensuite pour maintenir ou gagner des positions sur le march\u00e9.<\/p>\n<\/div>\n

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Eclipsez vos concurrents<\/h2>\n

Comparez votre part de voix sur les r\u00e9seaux \u00e0 celles de vos concurrents, identifiez leur strat\u00e9gie \u00e9ditoriale (sujets trait\u00e9s, jours d\u2019activit\u00e9, etc.) et la r\u00e9ceptivit\u00e9 de leur audience au travers de l\u2019analyse des sentiments. Ces informations vous permettront de d\u00e9finir votre plan d\u2019action pour \u00e9clipser vos concurrents.<\/p>\n<\/div>\n

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\u00c9laborez une strat\u00e9gie gagnante<\/h2>\n

Identifiez les principaux influenceurs et partenariats \u00e0 l’origine du succ\u00e8s de vos concurrents. Arm\u00e9 de ces informations, cr\u00e9ez votre communaut\u00e9 et vos alliances pour gagner du terrain sur le march\u00e9. Mention est votre alli\u00e9 strat\u00e9gique pour rendre actionnable votre veille concurrentielle.<\/p>\n<\/div>\n

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Ce que Mention peut faire pour vous<\/h2>\n
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D\u00e9couvrir les avis clients de vos concurrents<\/div>\n
Comparer votre strat\u00e9gie sur les r\u00e9seaux sociaux<\/div>\n
Mesurer votre part de voix sur votre march\u00e9<\/div>\n
Identifier les \u00e9volutions des produits de vos concurrents<\/div>\n
Enrichir vos dashboards d\u2019analyse concurrentielle<\/div>\n
Acc\u00e9der aux donn\u00e9es historiques sur vos concurrents<\/div>\n<\/div>\n<\/section>\n
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\u201cLe march\u00e9 des outils de gestion de webinar est tr\u00e8s concurrentiel. Il existe une multitude d’autres logiciels, chacun avec ses diff\u00e9rences, mais nous faisons tous des webinaires. Mention est essentiel pour identifier ce qui se dit de nous ou de nos concurrents afin de nous aider \u00e0 diff\u00e9rencier notre offre sur le march\u00e9.\u201d<\/p>\n

Thibaut Davoult, Growth engineer, @Livestorm<\/p>\n

Read more<\/a><\/p>\n<\/div>\n

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\u201cNous voulions am\u00e9liorer notre analyse concurrentielle, notamment pour identifier les probl\u00e8mes que rencontrent leurs utilisateurs. Mention nous permet de les identifier et d\u2019\u00e9viter de les r\u00e9pliquer.\u201d<\/p>\n

Allie Goodsby, Social Media Specialist @Kajabi<\/p>\n

Read more<\/a><\/p>\n<\/div>\n

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\u201cLorsque nous lan\u00e7ons un nouveau produit ou une nouvelle campagne, il est important de voir comment l’augmentation de nos mentions affecte nos concurrents, et aussi ce que les gens disent de ces entreprises.\u201d<\/p>\n

Andrea Fallas, Digital Integration Director @Mc Cann<\/p>\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Gardez une longueur d’avance sur vos concurrents Suivez et renforcez votre position sur le march\u00e9 en analysant chacun des mouvements de la concurrence. Ne ratez jamais d’informations sur vos concurrents Collectez des informations \u00e0 travers plus d\u2019un milliard de sources et d\u00e9couvrez tous les secrets de vos concurrents, de l\u2019\u00e9volution de leurs offres, aux lancements … Continue reading Cas d’usage – Veille concurrentielle<\/span><\/a><\/p>\n","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"frontpage.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-26662","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nEspionnez vos concurrents | Veille concurrentielle avec Mention<\/title>\n<meta name=\"description\" content=\"Les capacit\u00e9s de veille et d'analyse de Mention vous permettent de comprendre ce que font vos concurrents : lancement produit, campagnes de communication, \u00e9v\u00e8nements, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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