{"id":62364,"date":"2024-05-01T13:31:08","date_gmt":"2024-05-01T13:31:08","guid":{"rendered":"https:\/\/mention.com\/?page_id=62364"},"modified":"2024-11-15T22:57:46","modified_gmt":"2024-11-15T22:57:46","slug":"relations-presse","status":"publish","type":"page","link":"https:\/\/mention.com\/fr\/relations-presse\/","title":{"rendered":"Relation presse"},"content":{"rendered":"
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Mesurez les retomb\u00e9es de vos campagnes de presse<\/span><\/h1>\n

Comprenez l\u2019impact de vos campagnes en mesurant toutes vos retomb\u00e9es presse. Pilotez votre couverture, identifiez les mentions et partagez ces informations avec votre organisation ou vos clients.<\/p>\n

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Mesurez la performance de vos relations presse<\/h2>\n

Ne perdez plus de temps. Gr\u00e2ce \u00e0 Mention, identifiez facilement toutes les coupures de presse et mesurez les retomb\u00e9es m\u00e9diatiques de vos campagnes RP, analysez la port\u00e9e, d\u00e9couvrez les influenceurs qui ont amplifi\u00e9 vos messages ou encore, comparez les performances de vos campagnes.<\/p>\n<\/div>\n

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D\u00e9couvrez de nouveaux relais d\u2019opinion<\/h2>\n

Suivre les performances de vos campagnes permet de rep\u00e9rer des individus, des marques, ou encore des institutions influentes de votre secteur d\u2019activit\u00e9. Utilisez Mention pour les identifier, monitorer leurs activit\u00e9s sur le web, et engager la conversation en vue d\u2019un potentiel partenariat.<\/p>\n<\/div>\n

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Partagez les r\u00e9sultats de vos campagnes<\/h2>\n

D\u00e9montrer de fa\u00e7on tangible l\u2019impact d\u2019une campagne RP n\u2019est pas chose ais\u00e9e. Avec Mention, profitez de rapports complets sur la performance de vos campagnes. Volume de mentions, port\u00e9e, sentiment, discussions autour du sujet\u2026 Vous pouvez m\u00eame programmer l\u2019envoi automatique de vos rapports \u00e0 la fr\u00e9quence de votre choix.<\/p>\n<\/div>\n

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Ce que Mention peut faire pour vous<\/h2>\n
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Acc\u00e9der \u00e0 des donn\u00e9es quantitatives (volume de mentions, reach\u2026)<\/div>\n
Acc\u00e9der \u00e0 des donn\u00e9es qualitatives (sentiment, sujet de discussion\u2026)<\/div>\n
Monitorer vos campagnes sur plus d\u2019un milliard de sources<\/div>\n
Acc\u00e9der \u00e0 l’historique des mentions<\/div>\n
Identifier les promoteurs les plus influents de votre marque<\/div>\n
Identifier les canaux les plus pertinents pour vos actions RP<\/div>\n<\/div>\n<\/section>\n
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\u201cNous utilisions Google Alerts, mais ce n’\u00e9tait pas suffisant pour r\u00e9pondre aux exigences de nos clients en mati\u00e8re de mesures de performance. Mention a combl\u00e9 une lacune cruciale dans les capacit\u00e9s de notre agence \u00e0 suivre les retomb\u00e9es presse de nos clients.\u201c<\/p>\n

Jon Woodroof, Founder @Twotone<\/p>\n

Read more<\/a><\/p>\n<\/div>\n

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\u201cAvec Mention, il est vraiment facile de voir ce qui se passe avec mes retomb\u00e9es Presse. M\u00eame s’il s’agit d’un journal en Serbie, en Angleterre ou au Danemark. Nous pouvons le t\u00e9l\u00e9charger, le publier sur notre site web, et le partager avec la communaut\u00e9.\u201d<\/p>\n

Maria Suardiaz, Account Manager @Ogilvy<\/p>\n

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\u201cMention nous permet de cr\u00e9er rapidement des rapports autour de notre couverture de presse. Nous cr\u00e9ons des rapports chaque mois pour suivre les r\u00e9seaux sociaux et les coupures de presse. C’est tr\u00e8s utile\u201d<\/p>\n

Maria Suardiaz, Account Manager @Ogilvy<\/p>\n

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\u00a0 Mesurez les retomb\u00e9es de vos campagnes de presse Comprenez l\u2019impact de vos campagnes en mesurant toutes vos retomb\u00e9es presse. Pilotez votre couverture, identifiez les mentions et partagez ces informations avec votre organisation ou vos clients. \u00a0 \u00a0 Mesurez la performance de vos relations presse Ne perdez plus de temps. Gr\u00e2ce \u00e0 Mention, identifiez facilement … Continue reading Relation presse<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"frontpage.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-62364","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRelation presse | Mention<\/title>\n<meta name=\"description\" content=\"Optimisez vos relations presse gr\u00e2ce \u00e0 Mention. 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