{"id":62366,"date":"2024-05-01T13:44:02","date_gmt":"2024-05-01T13:44:02","guid":{"rendered":"https:\/\/mention.com\/?page_id=62366"},"modified":"2024-11-15T23:11:24","modified_gmt":"2024-11-15T23:11:24","slug":"gestion-de-crise-use-case","status":"publish","type":"page","link":"https:\/\/mention.com\/fr\/gestion-de-crise-use-case\/","title":{"rendered":"Gestion de crise"},"content":{"rendered":"
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G\u00e9rez sereinement une crise de marque<\/span><\/h1>\n

G\u00e9rez et att\u00e9nuez les effets d\u2019une crise de marque en l’identifiant d\u00e8s les premiers fr\u00e9missements et en interagissant avec ceux qui la nourrissent.<\/p>\n

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Identifiez rapidement une crise de marque<\/h2>\n

D\u00e9tecter une crise le plus rapidement possible et r\u00e9agir dans les meilleurs d\u00e9lais permet de contenir son impact. Avec Mention ,vous serez alert\u00e9 en cas d\u2019augmentation inhabituelle du volume de mentions. Vous pourrez m\u00eame analyser le sentiment et le score d’influence de ces mentions et rapidement mettre en place votre plan d\u2019action pour contenir les risques de propagation de la crise.<\/p>\n<\/div>\n

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Temp\u00e9rez les effets d\u2019une crise de marque<\/h2>\n

Suivez l’\u00e9volution du sentiment autour de votre marque au fil du temps et comprenez quand et pourquoi la crise s’est produite. Identifiez les principaux sujets de discussion (topics, hashtags…<\/em>), lieux de conversation (forums, r\u00e9seaux sociaux…<\/em>) et relais d’opinion (promoteurs, d\u00e9tracteurs<\/em>) afin de construire votre strat\u00e9gie de sortie de crise.<\/p>\n<\/div>\n

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\u00c9valuez l\u2019impact de votre communication de crise<\/h2>\n

Communiquez aupr\u00e8s de votre audience avec notre fonctionnalit\u00e9 Engage, puis analysez l\u2019impact de votre communication dans la r\u00e9solution de la crise au travers des variations de mentions ou du sentiment de votre audience.<\/p>\n<\/div>\n

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Ce que Mention peut faire pour vous<\/h2>\n
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Recevoir des notifications en temps r\u00e9el lors de pics de mentions<\/div>\n
Avertir automatiquement sur Slack et partager l\u2019information<\/div>\n
G\u00e9n\u00e9rer des rapports personnalis\u00e9s<\/div>\n
Collaborer efficacement avec vos coll\u00e8gues durant une crise<\/div>\n
Faciliter la communication pour juguler la crise<\/div>\n
Identifier et mobiliser des relais d\u2019influence cl\u00e9s<\/div>\n<\/div>\n<\/section>\n
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\u201cNotre client voulait vraiment savoir s’il rencontrait des probl\u00e8mes d\u2019image de marque sur les r\u00e9seaux et disposer de la meilleure communication possible en cas de crise. Mention a \u00e9t\u00e9 la solution \u00e0 ce besoin.\u201d<\/p>\n

Jos\u00e9 Delgado, Founder & Director @Domino Internet<\/p>\n

Read more<\/a><\/p>\n<\/div>\n

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\u201cL’enjeux le plus important pour nous est de pouvoir anticiper les crises. Nous utilisons Mention pour fournir \u00e0 nos clients des informations avant qu’ils n’aient eu le temps de les d\u00e9couvrir eux-m\u00eames.\u201c<\/p>\n

Lex Bearden, Digital Content Manager, @Calver Street Group<\/p>\n

Read more<\/a><\/p>\n<\/div>\n

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\u201cGr\u00e2ce \u00e0 Mention, nous avons pu d\u00e9tecter tr\u00e8s rapidement une publication d’un candidat relatant une exp\u00e9rience n\u00e9gative totalement contraire \u00e0 notre politique RH. Apr\u00e8s l’avoir d\u00e9couvert via Mention, nous avons contact\u00e9 le candidat, \u00e9chang\u00e9 avec lui et, surtout, men\u00e9 une enqu\u00eate pour que cet \u00e9pisode ne se reproduise plus.\u201d<\/p>\n

Damien Haudrechy, Social Media Manager @K\u2022LINE<\/p>\n

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G\u00e9rez sereinement une crise de marque G\u00e9rez et att\u00e9nuez les effets d\u2019une crise de marque en l’identifiant d\u00e8s les premiers fr\u00e9missements et en interagissant avec ceux qui la nourrissent. Identifiez rapidement une crise de marque D\u00e9tecter une crise le plus rapidement possible et r\u00e9agir dans les meilleurs d\u00e9lais permet de contenir son impact. Avec Mention … Continue reading Gestion de crise<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"2024-home.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-62366","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nGestion de crise | Mention<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/fr\/gestion-de-crise-use-case\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion de crise | Mention\" \/>\n<meta property=\"og:description\" content=\"G\u00e9rez sereinement une crise de marque G\u00e9rez et att\u00e9nuez les effets d\u2019une crise de marque en l’identifiant d\u00e8s les premiers fr\u00e9missements et en interagissant avec ceux qui la nourrissent. 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