{"id":12548,"date":"2017-09-14T16:09:16","date_gmt":"2017-09-14T16:09:16","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=12548\/"},"modified":"2024-01-18T17:09:34","modified_gmt":"2024-01-18T17:09:34","slug":"video-marketing","status":"publish","type":"post","link":"https:\/\/mention.com\/fr\/blog\/video-marketing\/","title":{"rendered":"Video marketing : 4 raisons de l\u2019int\u00e9grer (maintenant) dans votre strat\u00e9gie"},"content":{"rendered":"\n

Si le contenu est roi, nous pouvons dire que le contenu vid\u00e9o a officiellement revendiqu\u00e9 le tr\u00f4ne en 2017. Le video marketing est plus que jamais une strat\u00e9gie \u00e0 consid\u00e9rer.
Ce n’est pas un secret, la consommation de vid\u00e9os sur Internet continue de cro\u00eetre\u00a0ann\u00e9e apr\u00e8s ann\u00e9e<\/a>. Aujourd\u2019hui, la vid\u00e9o repr\u00e9sente\u00a074% de tout le trafic Internet<\/a>\u00a0et Cisco estime\u00a0le trafic vid\u00e9o mondial repr\u00e9sentera 80% de tout le trafic Internet d’ici 2019.<\/a>
Que la vid\u00e9o soit!\u00a0<\/strong>\ud83d\udc7c
\"video-marketing-michelle-phan\"
Source : EDM Sauce
Nous avons fait beaucoup de progr\u00e8s, puisque seulement\u00a09,1% de la population avait acc\u00e8s \u00e0 Internet en 2002.\u00a0<\/a>Quelques ann\u00e9es plus tard, Youtube nous permettait de visionner et publier du contenu vid\u00e9o en un clic..
Au cours des derni\u00e8res ann\u00e9es, la consommation vid\u00e9o en ligne a grimp\u00e9 de 90% selon\u00a0Bright Vessel\u00a0<\/a>– d’une moyenne de 46 minutes \u00e0 240 heures par jour.
Cela signifie tout simplement que les internautes\u00a0regardent des vid\u00e9os sur Internet\u00a0tout le temps<\/em>. En fait,\u00a0plus de 500 millions d’heures de vid\u00e9os sont regard\u00e9es sur YouTube tous les jours.<\/a>
Cela repr\u00e9sente en r\u00e9alit\u00e9 un nombre incalculable\u00a0de vid\u00e9os de chat!
\"vid\u00e9o-marketing-giphy\"
Donc, si votre marque est en train d’\u00e9laborer une strat\u00e9gie de vid\u00e9o marketing, vous avez l’opportunit\u00e9 d\u2019engager une part importante de votre communaut\u00e9. Mais si vous n’avez pas encore commenc\u00e9, il n’y a pas de temps \u00e0 perdre.
Voici donc trois raisons pour lesquelles votre entreprise doit d\u00e9velopper une strat\u00e9gie de marketing vid\u00e9o pour changer la donne en 2018\u00a0:
1. La\u00a0\u00a0capacit\u00e9 d\u2019attention de vos clients diminue<\/strong>
Selon un article publi\u00e9 dans le New York Times<\/a>, la capacit\u00e9\u00a0d\u2019attention\u00a0humaine est tomb\u00e9e en dessous de 8 secondes en 2016, ce qui est inf\u00e9rieur \u00e0 celui d\u2019un poissons rouge.
\"video-content-marketing-goldfish\"
Avec l\u2019apparition d\u2019internet, l\u2019offre d\u2019information (et de distractions!) a explos\u00e9 : on passe d\u2019un site \u00e0 un autre, d\u2019un onglet \u00e0 un autre.\u2026 Avec le mobile, c\u2019est encore pire car on l\u2019a toujours a port\u00e9e de main et chaque moment d’attente (seul ou \u00e0 plusieurs) devient une occasion et un pr\u00e9texte pour surfer.
\"video-statistique\"
Source : Blue Corona<\/a>
Selon\u00a0Krista Neher, une experte marketing<\/a>, notre cerveau traite les images environ 60 000 fois plus rapidement que les mots. Avec la vid\u00e9o, le dicton classique \u00abune image vaut mille mots\u00bb devient\u00a0\u00abune minute de vid\u00e9o vaut 1,8 million de mots\u00bb, selon\u00a0Forrester Research<\/a>.
[Tweet “\u00abune minute de vid\u00e9o vaut 1,8 million de mots\u00bb.”]
Il n’est donc pas \u00e9tonnant que nous pr\u00e9f\u00e9rions passer notre temps en ligne \u00e0 regarder des vid\u00e9os plut\u00f4t que de consommer d’autres types de contenu. Selon un\u00a0infographique de HighQ,\u00a0<\/a>les utilisateurs de Snapchat regardent 10 milliards de vid\u00e9os par jour tandis que Facebook compte 500 millions d’utilisateurs regardant des vid\u00e9os. M\u00eame Twitter, une plateforme qui a b\u00e2ti son succ\u00e8s sur ses fameux messages en 140 caract\u00e8res, voit maintenant 82% de ses utilisateurs regarder du contenu vid\u00e9o.
TL; DR: vos clients pr\u00e9f\u00e8rent regarder du contenu vid\u00e9o. Donc, donnez-leur des vid\u00e9os!
\"video-marketing-high-q\"
Source : HighQ<\/a>
2. La vid\u00e9o est plus engageante et\u00a0plus facilement\u00a0partageable<\/strong>
Selon un sondage men\u00e9 par\u00a0Hubspot<\/a>, 79% des consommateurs ont d\u00e9clar\u00e9 qu’ils pr\u00e9f\u00e9raient regarder une vid\u00e9o sur un produit plut\u00f4t que de lire des informations. On les comprend : le produit est mis en sc\u00e8ne, l\u2019information est int\u00e9gr\u00e9e au sc\u00e9nario, des personnages utilisent le produit\u2026
https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI
\u00abRaconter des histoires \u00e0 travers la vid\u00e9o est un moyen tr\u00e8s efficace de cr\u00e9er de l’excitation, de nourrir des relations et de motiver votre public. Lorsque cela est fait correctement, les histoires transmettent des informations fiables qui \u00e9voquent l’\u00e9motion et cr\u00e9ent une exp\u00e9rience m\u00e9morable. “(Lilach Bullock)<\/a>
https:\/\/www.youtube.com\/watch?v=5toYTddMp44
Lorsque nous tombons sur une vid\u00e9o pertinente, int\u00e9ressante ou marrante sur Internet, le premier r\u00e9flexe est de le partager avec nos amis. C\u2019est la cl\u00e9 du succ\u00e8s des vid\u00e9os virales comme le\u00a0ALS Ice Bucket Challenge<\/a>\u00a0et l’hilarante pub de\u00a0Dollar Shave Club<\/a>.
Les sp\u00e9cialistes du marketing reconnaissent d\u2019ailleurs l’efficacit\u00e9 de la vid\u00e9o pour le marketing :\u00a0selon 70% d’entre eux, les vid\u00e9os produisent plus de conversions que tout autre type de contenu.<\/a>

3. De nouveaux formats et tendances vid\u00e9o se d\u00e9veloppent<\/strong>
Au cours des derni\u00e8res ann\u00e9es, des formats vid\u00e9o plus interactifs et immersifs se sont d\u00e9velopp\u00e9s : les\u00a0vid\u00e9os 360<\/a>, la diffusion en direct (Facebook Live, Periscope…), la r\u00e9alit\u00e9 virtuelle, les\u00a0Stories Instagram…<\/a>
Bien s\u00fbr, ces innovations offrent de nouvelles opportunit\u00e9s aux\u00a0entreprises et aux marques pour engager de mani\u00e8re cr\u00e9ative leur audience sur les r\u00e9seaux sociaux. Elles permettent de se diff\u00e9rencier et d’\u00e9merger dans un contexte m\u00e9diatique toujours plus concurrentiel.
\"video-content-marketing-instagram-stories\"
Source : Adweek\u00a0<\/a>
Pour les sp\u00e9cialistes du marketing, les possibilit\u00e9s sont infinies et il est important d’explorer ces nouvelles fa\u00e7ons de cr\u00e9er du contenu vid\u00e9o.
Plut\u00f4t que\u00a0d’adopter aveugl\u00e9ment toutes les nouvelles tendances, il faut les \u00e9valuer et se concentrer sur celles qui sont pertinents pour leur public\u00a0ou le message \u00e0 faire passer.
4. Les sp\u00e9cialistes du marketing continueront \u00e0 augmenter leurs budgets marketing vid\u00e9o<\/strong>
La demande de vid\u00e9o augment\u00e9 \u00e9norm\u00e9ment. \u00a0En fait,\u00a043% des personnes souhaitent voir plus de contenu marketing vid\u00e9o.<\/a>
\"jakob
Afin de r\u00e9pondre \u00e0 la demande et rester concurrentiel, de plus en plus d’entreprises continuent d\u2019augmenter leurs budgets de productions vid\u00e9o. En 2016 uniquement, 63% des sp\u00e9cialistes du marketing avaient pr\u00e9vu d\u2019augmenter leurs d\u00e9penses de marketing vid\u00e9o au cours de l’ann\u00e9e suivante.
Cela signifie\u00a0que le vid\u00e9o marketing s’est r\u00e9v\u00e9l\u00e9 \u00eatre un\u00a0moyen efficace pour les entreprises de\u00a0faire du\u00a0bruit et de\u00a0mettre en avant la proposition de valeur<\/strong>. Selon\u00a0Hubspot,<\/a>\u00a0les marketeurs qui utilisent la vid\u00e9o ont vu\u00a0une augmentation des revenus 49% plus rapide que ceux qui ne l\u2019utilisent pas.<\/strong>
La plupart de marketeurs non seulement pensent que le contenu vid\u00e9o est plus efficace que les autres formats de marketing de contenu, mais aussi\u00a059% sont d\u2019accord\u00a0pour dire que c\u2019est celui qui apporte le meilleur ROI.<\/a>
Pour conclure sur ce point, si vous n\u2019investissez d\u00e9j\u00e0 dans le marketing vid\u00e9o, gardez en t\u00eate que vos concurrents sont d\u00e9j\u00e0 en train d\u2019investir sur le sujet.
Aujourd\u2019hui plus que jamais, il est le temp d’investir dans une strat\u00e9gie de marketing vid\u00e9o!
C’est certain que tous les signes et les donn\u00e9es indiquent le marketing vid\u00e9o est un format non n\u00e9gligeable pour am\u00e9liorer la visibilit\u00e9 de sa marque.
Peut-\u00eatre devriez-vous commencer \u00e0 penser \u00e0 la fa\u00e7on dont vous pouvez cr\u00e9er du contenu vid\u00e9o pour votre entreprise en 2018. Vous ne savez pas par o\u00f9 commencer?
D\u00e9couvrez notre webinar<\/a>\u00a0(en anglais)\u00a0sur le marketing vid\u00e9o sur\u00a0les r\u00e9seaux sociaux en partenariat avec Wistia\u00a0qui aura lieu mardi 19 septembre :
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Si le contenu est roi, nous pouvons dire que le contenu vid\u00e9o a officiellement revendiqu\u00e9 le tr\u00f4ne en 2017. Le video marketing est plus que jamais une strat\u00e9gie \u00e0 consid\u00e9rer.Ce n’est pas un secret, la consommation de vid\u00e9os sur Internet continue de cro\u00eetre\u00a0ann\u00e9e apr\u00e8s ann\u00e9e. Aujourd\u2019hui, la vid\u00e9o repr\u00e9sente\u00a074% de tout le trafic Internet\u00a0et Cisco … Continue reading Video marketing : 4 raisons de l\u2019int\u00e9grer (maintenant) dans votre strat\u00e9gie<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":27390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[629],"tags":[],"class_list":["post-12548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\n4 raisons d\u2019int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie marketing<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui plus que jamais, il est le temp d\u2019investir dans une strat\u00e9gie de video marketing. Dan cet article, je vais vous montrer les raisons...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/fr\/blog\/video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 raisons d\u2019int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie marketing\" \/>\n<meta property=\"og:description\" content=\"Aujourd\u2019hui plus que jamais, il est le temp d\u2019investir dans une strat\u00e9gie de video marketing. Dan cet article, je vais vous montrer les raisons...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/fr\/blog\/video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-14T16:09:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T17:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandra Chung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Chung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/\"},\"author\":{\"name\":\"Sandra Chung\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/eef1f3929fc66d7e9ab0c7f050cfd100\"},\"headline\":\"Video marketing : 4 raisons de l\u2019int\u00e9grer (maintenant) dans votre strat\u00e9gie\",\"datePublished\":\"2017-09-14T16:09:16+00:00\",\"dateModified\":\"2024-01-18T17:09:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/\"},\"wordCount\":1225,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/\",\"name\":\"4 raisons d\u2019int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg\",\"datePublished\":\"2017-09-14T16:09:16+00:00\",\"dateModified\":\"2024-01-18T17:09:34+00:00\",\"description\":\"Aujourd\u2019hui plus que jamais, il est le temp d\u2019investir dans une strat\u00e9gie de video marketing. Dan cet article, je vais vous montrer les raisons...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg\",\"width\":620,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/video-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Digital\",\"item\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/category\\\/marketing-digital\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Video marketing : 4 raisons de l\u2019int\u00e9grer (maintenant) dans votre strat\u00e9gie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Veille en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/eef1f3929fc66d7e9ab0c7f050cfd100\",\"name\":\"Sandra Chung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb9b89e534046c14166a2b35ba6e0e84996d7c8f71b9ebfbb3f9a651fa7ae88d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb9b89e534046c14166a2b35ba6e0e84996d7c8f71b9ebfbb3f9a651fa7ae88d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb9b89e534046c14166a2b35ba6e0e84996d7c8f71b9ebfbb3f9a651fa7ae88d?s=96&d=mm&r=g\",\"caption\":\"Sandra Chung\"},\"description\":\"Sandra is the Head of Content and Partnerships at Mention. You can also find her writing on various marketing blogs such as Social Media Today, Hubspot, G2 Crowd, and more.\",\"url\":\"https:\\\/\\\/mention.com\\\/fr\\\/blog\\\/author\\\/sandra\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 raisons d\u2019int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie marketing","description":"Aujourd\u2019hui plus que jamais, il est le temp d\u2019investir dans une strat\u00e9gie de video marketing. Dan cet article, je vais vous montrer les raisons...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/fr\/blog\/video-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"4 raisons d\u2019int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie marketing","og_description":"Aujourd\u2019hui plus que jamais, il est le temp d\u2019investir dans une strat\u00e9gie de video marketing. Dan cet article, je vais vous montrer les raisons...","og_url":"https:\/\/mention.com\/fr\/blog\/video-marketing\/","og_site_name":"Mention","article_published_time":"2017-09-14T16:09:16+00:00","article_modified_time":"2024-01-18T17:09:34+00:00","og_image":[{"width":620,"height":400,"url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg","type":"image\/jpeg"}],"author":"Sandra Chung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sandra Chung","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/#article","isPartOf":{"@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/"},"author":{"name":"Sandra Chung","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/eef1f3929fc66d7e9ab0c7f050cfd100"},"headline":"Video marketing : 4 raisons de l\u2019int\u00e9grer (maintenant) dans votre strat\u00e9gie","datePublished":"2017-09-14T16:09:16+00:00","dateModified":"2024-01-18T17:09:34+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/"},"wordCount":1225,"commentCount":0,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg","articleSection":["Marketing Digital"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mention.com\/fr\/blog\/video-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/","url":"https:\/\/mention.com\/fr\/blog\/video-marketing\/","name":"4 raisons d\u2019int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie marketing","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg","datePublished":"2017-09-14T16:09:16+00:00","dateModified":"2024-01-18T17:09:34+00:00","description":"Aujourd\u2019hui plus que jamais, il est le temp d\u2019investir dans une strat\u00e9gie de video marketing. Dan cet article, je vais vous montrer les raisons...","breadcrumb":{"@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/fr\/blog\/video-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/4-Reasons-Why-You-Need-a-Video-Marketing-Strategy-Right-Now-small.jpg","width":620,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/fr\/blog\/video-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Marketing Digital","item":"https:\/\/mention.com\/fr\/blog\/category\/marketing-digital\/"},{"@type":"ListItem","position":3,"name":"Video marketing : 4 raisons de l\u2019int\u00e9grer (maintenant) dans votre strat\u00e9gie"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Veille en ligne","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/eef1f3929fc66d7e9ab0c7f050cfd100","name":"Sandra Chung","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/secure.gravatar.com\/avatar\/cb9b89e534046c14166a2b35ba6e0e84996d7c8f71b9ebfbb3f9a651fa7ae88d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cb9b89e534046c14166a2b35ba6e0e84996d7c8f71b9ebfbb3f9a651fa7ae88d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb9b89e534046c14166a2b35ba6e0e84996d7c8f71b9ebfbb3f9a651fa7ae88d?s=96&d=mm&r=g","caption":"Sandra Chung"},"description":"Sandra is the Head of Content and Partnerships at Mention. You can also find her writing on various marketing blogs such as Social Media Today, Hubspot, G2 Crowd, and more.","url":"https:\/\/mention.com\/fr\/blog\/author\/sandra\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/posts\/12548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/comments?post=12548"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/posts\/12548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/media\/27390"}],"wp:attachment":[{"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/media?parent=12548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/categories?post=12548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/fr\/wp-json\/wp\/v2\/tags?post=12548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}