{"id":53547,"date":"2023-01-09T11:29:53","date_gmt":"2023-01-09T11:29:53","guid":{"rendered":"https:\/\/mention.com\/?p=53547"},"modified":"2023-02-21T14:14:20","modified_gmt":"2023-02-21T14:14:20","slug":"monitorez-les-pages-linkedin-avec-mention","status":"publish","type":"post","link":"https:\/\/mention.com\/fr\/blog\/monitorez-les-pages-linkedin-avec-mention\/","title":{"rendered":"Monitorez les pages LinkedIn avec Mention : interview du Product Manager"},"content":{"rendered":"\n

LinkedIn est un des r\u00e9seaux les plus complexes, mais \u00e9galement l\u2019un des plus sollicit\u00e9s par les clients de Mention, nombreux \u00e0 op\u00e9rer en B2B. D\u00e9couvrons avec Maxime, Product Manager, comment Mention permet d\u00e9sormais d\u2019obtenir des insights du r\u00e9seau aux 850 millions de professionnels abonn\u00e9s.<\/p>\n\n\n\n

\"\"
Maxime van Frank, Product Manager<\/figcaption><\/figure>\n\n\n\n

Bonjour Maxime, peux-tu nous parler de ton poste de PM et de ta squad ?<\/h2>\n\n\n\n

Bonjour\u202f! Je suis arriv\u00e9 chez Mention en mars 2021, il y a donc \u00e0 peu pr\u00e8s deux ans. Je suis dans la squad monitor, on a un lead dev et 4 d\u00e9veloppeurs full stack, on est 6 en ce moment en me comptant. On se concentre sur le c\u0153ur de m\u00e9tier de Mention : la r\u00e9cup\u00e9ration, le traitement de donn\u00e9es et l\u2019int\u00e9gration de ces donn\u00e9es dans les diff\u00e9rentes alertes de nos clients.<\/p>\n\n\n\n

Le monitoring des pages business LinkedIn, en une phrase, c\u2019est quoi ? Et \u00e0 qui \u00e7a s\u2019adresse ?<\/h2>\n\n\n\n

On s’adresse clairement aux entreprises en B2B. On cible plus particuli\u00e8rement les entreprises souhaitant monitorer les communications de leurs filiales, de leurs franchises ou encore de leurs concurrents. Dans le 1e cas d\u2019usage, elles peuvent s\u2019assurer que les filiales s\u2019inscrivent bien dans la strat\u00e9gie de communication d\u00e9finie par le si\u00e8ge par exemple. Dans le cas du monitoring des concurrents, \u00e7a leur permet de comparer leurs actions de communication \u00e0 celles de la concurrence.<\/p>\n\n\n\n

En quoi les LMP vont-elles \u00e9liminer certaines difficult\u00e9s qui \u00e9taient propres \u00e0 cette cible ?<\/h2>\n\n\n\n

Eh bien, jusqu\u2019\u00e0 maintenant, on ne r\u00e9cup\u00e9rait aucune information de Linkedin. On agr\u00e9geait pour nos clients des informations disponibles en ligne et accessibles \u00e0 tous les publics : presse, blogs, forums, etc. Il nous manquait les canaux de communication \u00e0 destination des professionnels uniquement par lesquels on r\u00e9cup\u00e8re des infos diff\u00e9rentes.<\/p>\n\n\n\n

LinkedIn est \u00e0 la fois un des r\u00e9seaux les plus complexes et les plus attendus de nos utilisateurs. Notre enjeu a \u00e9t\u00e9 de cibler les informations qu\u2019on veut r\u00e9cup\u00e9rer pour nos clients tout en respectant les guidelines tr\u00e8s particuli\u00e8res de LinkedIn.<\/p>\n\n\n\n

Et, comment \u00e7a marche ?<\/h2>\n\n\n\n

Au moment de la cr\u00e9ation d\u2019une alerte, ou m\u00eame en \u00e9ditant une alerte existante, les utilisateurs sont invit\u00e9s \u00e0 lister les diff\u00e9rentes pages entreprises LinkedIn pour lesquelles ils veulent \u00eatre inform\u00e9s. Pour chacune de ces pages, on va v\u00e9rifier \u00e0 intervalles r\u00e9guliers – plusieurs fois par jour d\u2019ailleurs – si de nouveaux posts ont \u00e9t\u00e9 publi\u00e9s. On va alors les r\u00e9cup\u00e9rer et les afficher dans leur fil d\u2019actualit\u00e9 Mention. Sur la vue d\u00e9taill\u00e9e, ils ont un lien vers le post et peuvent aller le voir dans l\u2019application native s\u2019ils le souhaitent. Pour une vision d\u2019ensemble, les utilisateurs peuvent ensuite g\u00e9n\u00e9rer un rapport en filtrant sur la source LinkedIn.<\/p>\n\n\n\n

Y a-t-il des limitations ?<\/h2>\n\n\n\n

Dans un premier temps, on ne r\u00e9cup\u00e8re que le contenu des posts des pages entreprises LinkedIn, c’est-\u00e0-dire le texte, le m\u00e9dia associ\u00e9 ou encore le sondage. En revanche, on ne r\u00e9cup\u00e8re pas encore les commentaires, c\u2019est quelque chose qui sera peut-\u00eatre ajout\u00e9 par la suite. Par ailleurs, pour l\u2019instant, on ne s\u2019int\u00e9resse \u00e9galement qu\u2019aux pages entreprises, on verra selon les besoins si on peut aussi s\u2019\u00e9tendre sur les groupes publics et les profils ouverts. On ne fera jamais, pour des raisons \u00e9videntes, des groupes priv\u00e9s et secrets.<\/p>\n\n\n\n

Quelles sont les autres pages que l\u2019on peut monitorer avec Mention ?<\/h2>\n\n\n\n

C\u00f4t\u00e9 r\u00e9seaux sociaux, on peut monitorer n\u2019importe quelle page Facebook pro, Instagram pro ainsi que les comptes Twitter. On peut m\u00eame monitorer Reddit, on crawle les reddits et subreddits publics. Autrement, il est aussi possible de monitorer les sites de notation\/ \u00e9valuation et de recevoir une alerte pour chaque nouvelle \u00e9valuation soumise sur un de ces sites.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

LinkedIn est un des r\u00e9seaux les plus complexes, mais \u00e9galement l\u2019un des plus sollicit\u00e9s par les clients de Mention, nombreux \u00e0 op\u00e9rer en B2B. D\u00e9couvrons avec Maxime, Product Manager, comment Mention permet d\u00e9sormais d\u2019obtenir des insights du r\u00e9seau aux 850 millions de professionnels abonn\u00e9s. Bonjour Maxime, peux-tu nous parler de ton poste de PM et … Continue reading Monitorez les pages LinkedIn avec Mention : interview du Product Manager<\/span><\/a><\/p>\n","protected":false},"author":388,"featured_media":46555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[631],"tags":[],"class_list":["post-53547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nMonitorez les pages LinkedIn avec Mention<\/title>\n<meta name=\"description\" content=\"Maxime van Frank, Product Manager chez Mention, nous partage ses conseils pour monitorer les pages LinkedIn avec Mention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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