Facebook Ads Manager can be an extremely powerful tool when you have a good understanding of all the customizable options.  The thing is, when it comes to audience targeting – the platform has a million different options: Saved Audiences, Custom Audiences, and Lookalike Audiences.  For most Facebook marketers, Lookalike Audiences is a standard and safe … Continue reading How to Unlock the Power of Facebook Lookalike Audiences in 2020