Captions

Captions can help you encourage more engagement on your post including likes, comments, and even drive conversions to your offer and your website.

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  • —Caption

    Of all the Instagram posts analyzed, around 95% of posts had captions with a length of fewer than 1000 characters.

  • —Caption lenght

    Instagram allows captions to be up to 2,200 characters long.

#2

How long should my Instagram caption be?

We found that the longer your caption is, the better engagement it received.

For this section, it’s worth keeping in mind that when looking at the average caption length, posts from highly influential profiles often skew the data toward the lower end of the spectrum.

Of all the Instagram posts analyzed, around 95% of posts had captions with a length of fewer than 1000 characters, and only 5% with more than 1000 characters. Around half of all posts had captions between 100 and 1000 characters.

Percentage of posts vs. caption length

  • 101-1000
  • 0-20
  • 51-100
  • 21-50
  • 1001-2000
  • 2001+

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#3

How long should my Instagram caption be?

Based on our data, the median engagement rate increased as captions got longer, and was highest with posts that had between 1,000 & 2,000 characters. Going over 2,000 characters, however, made engagement rates drop.

We are seeing the sweet spot of engaging caption length in the 500–1,000 and 1,000–2,000 characters range. No more, and no less — a true Goldilocks scenario. Download full report (59 pages)

Median engagement vs. caption length

  • Median engagement

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Captions