Instagram is all about the visual, but people come here for storytelling and connection, too. That means your caption is super important — and we’ve got the numbers to prove it! Here’s what you need to know about captioning your posts on Instagram.
Are you looking for an easy way to generate Instagram captions? Check out our free Instagram caption generator.
Including a caption in your Instagram posts allows you to significantly increase engagement.
Short and sweet captions between 1 and 20 characters perform the best.