For many users and brands, Instagram is all about the followers. This is also a simple way to identify influencers (although by no means the only factor).

So how does your account stack up? Download full report (32 pages)

  • —Hashtags in bios

    Instagram profiles using hashtags in their bios do not have more followers.

  • —Length of bios

    The length of a user's bio has no effect on the number of followers.

  • —Micro-influencers

    2.8% of Instagram users have between 50,000-100,000 followers.

  • —Mega-celebrities

    Our study contained only 56 users with more than 10 million followers.


Number of followers

Nearly 70% of Instagram users have fewer than 1,000 followers. A further 15.7% have between 1,000-10,000, while 5.7% have 10,000-50,000.

Brands are increasingly turning to micro-influencers - typically users with between 50,000-100,000 followers - to promote products. Those users only make up 2.8% of the Instagram population. So despite not being celebrities, these users are still valuable and rare.

In fact, all Instagram users with more than 50,000 users make up only 8% of the total pool. So if your business hasn't cracked that magical 50k milestone yet, you're not alone. Download full report (32 pages)

Number of Instagram followers

  • 0-1k
  • 1k-10k
  • 10k-50k
  • 50k-100k
  • 100k-500k
  • 500k-1m
Followers_graph_01 69.6% (0-1k) 1.6% (500k-1M) 2.1% (100k-500k) 3.1% (50k-100k) 5.7% (10k-50k) 15.7% (1k-10k)

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