Every Instagram user is looking for more engagement on their posts. According to Later, 81% of businesses see engagement rate as the most important metric for success. So what works?
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Video posts receive 2.1x more comments than image posts on average.
Instagram comments only make up 1.9% of all engagements.
Video posts have the highest overall engagement rate (38% higher than image posts).
Using hashtags does not increase the engagement rate for posts.