Engagementengagement

Engagement is essentially how many interactions a user has with your content. On Instagram, the most common types of engagement are likes and comments.

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  • —Image

    Image posts received 27.55% more likes than permanent video posts.

  • —Accounts

    The most engaging tagged Instagram accounts are beauty and cosmetic related.

  • —Followers

    52.35% of Instagram followers have less than 1,000 followers.

  • —City

    The most geo-tagged city in the world is Los Angeles, California.

#2

Likes on Instagram (by post type)

From our analysis of more than 80 million posts, we observed that the average Instagram post receives a whopping 14869.1 likes.

Image posts received 27.55% more likes than permanent video posts, and 13.55% more likes than carousel posts.

If we look at the median number of likes instead - it’s closer to 3600 - which suggests 50% of users receive less than 3600 likes for the average post.

Average number of likes per post

  • Image
  • Video
  • Carousel

Share Graph

#3

Comments on Instagram (by post type)

If different post types receive roughly the same number of likes, do we see the same pattern for comments?

Image posts also ranked the highest in terms of comments, coming in just slightly ahead of videos. Download full report (53 pages)

Average number of comments per post

  • Image
  • Video
  • Carousel

Share Graph

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Engagement