Every Instagram user is looking for more engagement on their posts. According to Later, 81% of businesses see engagement rate as the most important metric for success. So what works? Download full report (32 pages)
Video posts receive 2.1x more comments than image posts on average.
Instagram comments only make up 1.9% of all engagements.
Video posts have the highest overall engagement rate (38% higher than image posts).
Using hashtags does not increase the engagement rate for posts.