Engagement is essentially how many interactions a user has with your content. On Instagram, the most common types of engagement are likes and comments.Download full report (59 pages)
Permanent video posts received 45.95% more likes than image posts.
The most engaging tagged Instagram accounts are beauty and cosmetic related.
52.35% of Instagram followers have less than 1,000 followers.
The most geo-tagged city in the world is Los Angeles, California.