Hashtags on Instagram, as with other social media, are a vital tool to make your posts easier to find. Hashtags group similar posts together, letting users browse images and videos by subject.
Because they're so important, Instagram users are always looking for guidance. How many hashtags should I use? Do more hashtags equal more engagement? Let's take a look. Download full report (32 pages)
"#love", "#instagood" and "#fashion" are the most popular hashtags.
Exactly 33.3% (1/3) of all posts contain no hashtags at all.
The top B2B hashtags include "#quotes", "#video", "#picture" and "#work."
Using hashtags does not increase the engagement rate for posts.