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Instagram Followersfollowers

For many users and brands, Instagram is all about the followers. This is also a simple way to identify influencers (although by no means the only factor).

So, how does your Instagram account stack up?

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  • —1,000 followers

    26.43% of Instagram users have less than 1,000 followers.

  • —1,000 - 10,000 followers

    49.94% of Instagram users have between 1,000 - 10,000 followers.

  • —10,000 - 50,000 followers

    15.21% of Instagram users have between 10,000 - 50,000 followers.

  • —50,000 - 100,000 followers

    3.15% of Instagram users have between 50,000 - 100,000 followers.

Average number of Instagram followers

Globally, more than 26.43% of Instagram followers have less than 1,000 followers.

The largest segment are users that have between 1,000 - 10,000 followers with 49.94% and together the two segments make up the majority of Instagram users with 76.37%.

A further 15.21% have 10,000 - 50,000 followers and only a mere 3.15% have 50,000 - 100,000 followers. 3.89% of users have between 100,000 - 500,000 Instagram followers. 0.62% of users have between 500,000 - 1,000,000 Instagram followers. Finally, users with more than 1 million Instagram followers represent only 0.76% of total users.

Instagram Follower size

  • <1K
  • 1K-10K
  • 10K-50K
  • 50K-100K
  • 100K-500K
  • 500K-1M
  • 1M+

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Average Instagram followers in North America

In North America, over 24.24% of Instagram users have less than 1,000 followers.

The largest segment in North America are users who have between 1,000 and 10,000 followers with 54.58% and together these two segments make up the majority of Instagram users with 78.81%.

On the other hand, 14.98% have between 10,000 and 50,000 followers and only 2.63% have between 50,000 and 100,000 followers. 2.86% of users have between 100,000 and 500,000 Instagram followers. 0.34% of users have between 500,000 and 1,000,000 Instagram followers. Finally, users with over 1 million Instagram followers represent only 0.37% of total users.

Instagram Follower size in North America

  • <1K
  • 1K-10K
  • 10K-50K
  • 50K-100K
  • 100K-500K
  • 500K-1M
  • 1M+

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Average Instagram followers in the UK

In the UK, there are over 27.72% of Instagram users with less than 1,000 followers.

The biggest segment in the UK are users with 1,000 to 10,000 followers, with 53.62%. Together, the two segments represent the majority of Instagram users, with 81.34%.

13.19% have between 10,000 and 50,000 followers and only 2.34% have between 50,000 and 100,000 followers. 2.50% of users have between 100,000 and 500,000 Instagram followers. 0.32% of users have between 500,000 and 1,000,000 Instagram followers. Lastly, users with over 1 million Instagram followers represent only 0.31% of total users.

Instagram Follower size in the UK

  • <1K
  • 1K-10K
  • 10K-50K
  • 50K-100K
  • 100K-500K
  • 500K-1M
  • 1M+

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Most-followed Instagram business categories

When it comes to Instagram, it's not just about celebrities and entertainers. For marketers and business owners looking to promote their products or services, Instagram offers great opportunities. So, which types of businesses tend to attract the most followers?

On average, the business category that boasts the highest number of followers is Content & Apps, with an impressive average of 106,600 followers. Following closely behind are Home & Auto businesses with an average of 74,145 followers, and Publishers with an average of 69,534 followers. Auto Dealers and Creators & Celebrities also garner a significant following, with average follower counts of 52,924 and 48,408 respectively. Additionally, Personal Goods & General Merchandise Stores attract an average of 33,181 followers.
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Average number of followers vs. Business category

  • Number of followers

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Most-followed Instagram business categories in North America

When it comes to the most-followed Instagram business categories in North America, several stand out. The category with the highest average number of followers is Home & Auto, with an impressive count of 58,276 followers. Following closely behind is General Interest, with an average of 52,748 followers, and Auto Dealers with an average of 52,680 followers. Publishers also have a notable presence, attracting an average of 46,061 followers. Content & Apps and Creators & Celebrities complete the list with average follower counts of 42,614 and 36,137, respectively.
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Average number of followers vs. Business category in North America

  • Number of followers

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Most-followed Instagram business categories in the UK

When it comes to the most-followed Instagram business categories in the UK, several categories stand out. The category with the highest average number of followers is Content & Apps, with an average follower count of 64,989. Following closely behind is Personal Goods & General Merchandise Stores, with an average of 62,729 followers. Entities, including various organizations or brands, have an average follower count of 50,417. Publishers also have a notable presence, attracting an average of 38,495 followers. Creators & Celebrities and Transportation & Accommodation Services complete the list with average follower counts of 30,809 and 22,641, respectively.
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Average number of followers vs. Business category in the UK

  • Number of followers

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Most-followed Instagram account

This year’s most-followed account should come as no surprise. For the 5th year in a row, it’s @instagram itself, with 649,056,196 followers!
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Number of followers vs. Account

  • Number of followers