For many users and brands, Instagram is all about the followers. This is also a simple way to identify influencers (although by no means the only factor).
So how does your account stack up?
—Hashtags in bios
Instagram profiles using hashtags in their bios do not have more followers.
—Length of bios
The length of a user's bio has no effect on the number of followers.
1.2% of Instagram users have between 50,000-100,000 followers.
Our study contained only 56 users with more than 10 million followers.