Instagram Followers

For many users and brands, Instagram is all about the followers. This is also a simple way to identify influencers (although by no means the only factor).

So, how does your Instagram account stack up?

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—1,000 followers

34.74% of Instagram users have less than 1,000 followers.
—1,000 - 10,000 followers

45.64% of Instagram users have between 1,000 - 10,000 followers.
—10,000 - 50,000 followers

12.51% of Instagram users have between 10,000 - 50,000 followers.
—50,000 - 100,000 followers

2.67% of Instagram users have between 50,000 - 100,000 followers.

Average number of Instagram followers

Globally, more than 34.74% of Instagram followers have less than 1,000 followers.

The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%.

A further 12.51% have 10,000 - 50,000 followers and only a mere 2.67% have 50,000 - 100,000 followers. 3.32% of users have between 100,000 - 500,000 Instagram followers. 0.53% of users have between 100,000 - 500,000 Instagram followers. Finally, users with more than 1 million Instagram followers represent only 0.59% of total users.

Instagram Follower size

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Average Instagram followers in North America

In North America, over 31.09% of Instagram users have less than 1,000 followers.

The largest segment in North America are users who have between 1,000 and 10,000 followers with 52% and together these two segments make up the majority of Instagram users with 83.09%.

On the other hand, 12.42% have between 10,000 and 50,000 followers and only 1.97% have between 50,000 and 100,000 followers. 2.02% of users have between 100,000 and 500,000 Instagram followers. 0.27% of users have between 100,000 and 500,000 Instagram followers. Finally, users with over 1 million Instagram followers represent only 0.23% of total users.

Instagram Follower size in North America

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Average Instagram followers in the UK

In the UK, there are over 31.54% of Instagram users with less than 1,000 followers.

The biggest segment in the UK are users with 1,000 to 10,000 followers, with 52.66%. Together, the two segments represent the majority of Instagram users, with 84.20%.

12.25% have between 10,000 and 50,000 followers and only 1.76% have between 50,000 and 100,000 followers. 1.48% of users have between 100,000 and 500,000 Instagram followers. 0.14% of users have between 100,000 and 500,000 Instagram followers. Lastly, users with over 1 million Instagram followers represent only 0.18% of total users.

Instagram Follower size in the UK

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Most-followed Instagram business categories

We all know celebrities, entertainers, and beautiful people are popular on Instagram. But for marketers and business owners, Instagram is a way to promote their product or service. So what kind of businesses bring in the most followers?

The business category with the most followers on average was Home & Auto with 120K Instagram followers. This is followed by Content & Apps with 45k Instagram followers on average, Publishers with 45K followers, Government Agencies with 22K followers, and Auto Delears also with 22K Instagram followers on average.

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Average number of followers vs. Business category

Number of followers

Most-followed Instagram business categories in North America

In North America, Publishers is the most followed category with 38k followers on average, followed by Content and Apps with 35k Instagram followers. Next is Geography, with 17k followers on average. Nonprofits and Religious Organizations also have 17k followers on Instagram. In the fifth position, we have Transportation and Accommodation Services with 17k Instagram followers on average.

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Average number of followers vs. Business category in North America

Number of followers

Most-followed Instagram business categories in the UK

In the UK, Publishers is the most followed category with 75k followers on average, followed by Transportation and Accommodation Services with 23k Instagram followers. Next is the Creators and Celebrities business category, with 20k followers on average. The Geography category has 17k followers on Instagram. In fifth place, we have Personal Goods and General Merchandise Stores with 17k Instagram followers on average.

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Average number of followers vs. Business category in the UK

Number of followers

Most-followed Instagram account

This year’s most-followed account should come as no surprise. For the 4th year in a row, it’s @instagram itself, with 449,315,043 followers.

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Number of followers vs. Account

Number of followers