For many users and brands, Instagram is all about the followers. This is also a simple way to identify influencers (although by no means the only factor).

So how does your account stack up?

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  • —Hashtags in bios

    Instagram profiles using hashtags in their bios do not have more followers.

  • —Length of bios

    The length of a user's bio has no effect on the number of followers.

  • —Micro-influencers

    1.2% of Instagram users have between 50,000-100,000 followers.

  • —Mega-celebrities

    Our study contained only 56 users with more than 10 million followers.


Number of followers

More than 50% of Instagram followers have less than 1,000 followers (52.35%).

The next largest segment are users that have between 1,001 - 10,000 followers (37.41%) and together the two segments make up the majority of Instagram users.

A further 7.58% have 10,001 - 50,000 followers and only a mere 1.2% have 50,001 - 100,000 followers. Finally, the two smallest segments are users that have 100,001 - 1M+ followers, which makeup only 0.32% of total users. Download full report (53 pages)

Number of Instagram followers

  • 1k-10k
  • 10k-50k
  • 50k-100k
  • 100k-500k
  • 500k-1m

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