Instagram Location Tag

As of 2023, Instagram continues to be used worldwide, but the popularity varies across different regions. The majority of Instagram users are located in the Americas, accounting for 57.18% of the user base. Following closely is Europe, with 30.05% of Instagram users.

In comparison, Instagram has a relatively smaller user base in Asia, where other platforms like WeChat, Line, TikTok, and Weitao provide strong competition. Approximately 7.27% of Instagram users are in Asia. Oceania and Africa make up smaller percentages, with 2.92% and 2.59% of Instagram users respectively.

The United States, being a highly populated country, continues to hold the top spot for Instagram usage. Brazil follows closely behind in second place. The United Kingdom, as Europe's most populous English-speaking country, maintains its position in the top three. Spain and Italy round out the list of countries with significant Instagram usage.

When it comes to countries with the highest engagement rates on Instagram, this year's data reveals some interesting findings. Topping the list is the Maldives, boasting an average engagement rate of 26.40%. India follows closely behind with an impressive average engagement rate of 18.21%. The Northern Mariana Islands, Seychelles, and Mauritius also exhibit noteworthy engagement rates of 16.11%, 15.20%, and 14.32% respectively.

These countries stand out for their vibrant Instagram communities, where users actively interact with and engage with content on the platform. From the picturesque landscapes of the Maldives to the diverse culture of India, these countries showcase the power of Instagram in capturing and captivating audiences.

When it comes to the cities from which Instagram posts originate, this year's data reveals some interesting insights. Topping the list is Los Angeles, known as the epicenter of fame and influencer culture. Following closely behind is London, reflecting a significant volume of geotagged posts from the UK.

New York City holds the third position, highlighting its continued prominence as a popular city for Instagram posts. São Paulo and Atlanta round out the list of cities with notable Instagram activity, showcasing the diverse global nature of the platform.

Mumbai takes the crown this year with an impressive average engagement rate of 3,976 on Instagram. Hot on its heels is Dubai with an average of 3,063 engagements. Third in line, the Brazilian city Nilópolis surprises with 2,733 engagements. Eminönü in Turkey also stands out, boasting 2,186 engagements. Rounding off the top five is New Delhi, India, with an engagement average of 1,958. The absence of North American cities in the top five indicates a shift in the global Instagram engagement landscape.

Los Angeles continues its reign as the top North American city where people are using Instagram the most, boasting a substantial 209,305 posts. Trailing behind but still making a significant impact is New York City, which despite last year's dip, has bounced back with 96,649 posts. Atlanta and Miami also remain strong contenders with 61,062 and 59,160 posts respectively. While we still see some of the larger cities in the lead, the data points to a variety of neighborhoods and districts maintaining a robust presence on Instagram.

London still reigns supreme in the UK Instagram scene, generating a massive 160,736 posts, dwarfing other cities in the country. Manchester holds steady in second place, with a respectable 22,190 posts.

The rest of the pack sees a mix of familiar and new names. Birmingham and Edinburgh are neck-and-neck with 10,320 and 10,016 posts respectively. Interestingly, the small village of Embsay makes a surprise entry with 10,014 posts, just ahead of Dublin's 9,961 and Glasgow's 9,230.

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