Location

When you tag your post with a location, it has the potential to show up when a user searches the location name or keyword under ‘Places.’

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  • —Continent

    The American continent accounted for around half of all Instagram posts.

  • —Country

    The country with the most Instagram posts was by far the USA.

  • —City

    The most tagged city in the world is Los Angeles, California.

#2

Where in the World Is Instagram Used the Most?

Thanks to the contributions of the USA and Brazil, the American continent accounted for around half of all Instagram posts in our analysis. This was followed by Europe (30% of posts), Asia (14% of posts), Australia (3% of posts) and Africa (3% of posts).

There were only 47 total posts from Antarctica. Only one African city appeared in the Top 50 Cities: Lagos, Nigeria. The USA boasted 16 cities in the Top 50, more than the continent of Europe (12 cities) and Asia (three cities).

Number of Instagram posts per continent

  • America
  • Europe
  • Asia
  • Australia
  • Africa
  • Antarctica

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#3

Which Countries Use Instagram the Most?

The country with the most Instagram posts was by far the USA — with 571K posts. This was followed in second place by Brazil (307K), the UK (121K), India (102K) then Russia (101K).

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Number of Instagram posts vs. country

  • Number of posts

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#4

Which Country Has the Highest Engagement Rate on Instagram?

While the USA and Brazil won for the volume of posts, they were not the countries with the highest average engagement rate. In fact, the USA came in 21st place, and Brazil in 33rd place, for engagement.

Instead, the top five countries with the highest engagement level were, in order: The United Arab Emirates, France, Poland, Sweden, and Puerto Rico (US).
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Average engagement vs. country

  • Average engagement

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#5

Which Cities Posted the Most on Instagram?

According to our data, the most tagged city in the world is Los Angeles, California for the second year in a row.

In fact, LA not only beat out some of the biggest cities in the world such as Paris (#4) and London (#2), but it also topped its east coast rival, New York — which followed closely as the number three contender, down from the second spot last year.

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Number of posts vs. city

  • Number of posts

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#6

Which City Has the Highest Engagement Rate on Instagram?

The city with the highest level of engagement was Beverly Hills, with a much higher engagement rate than the rest of nearby Los Angeles (second place, down from first last year) and Malibu (eighth place).

With Beverly Hills and LA taking the top two spots, it begs the question — is ‘the west coast’ really ‘the best coast’? We’ll leave that up for debate.

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Average engagement vs. city

  • Average engagement