Time

When it comes to what time to post in order to get the highest engagement, keep in mind that there is no simple, universal answer. There are a number of studies out there, each with their own take on what the prime times are to post.

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  • —Best time of the day

    The best time of the day to post on Instagram is between 6:00–8:00 pm.

  • —Best day of the week

    The best day of the week to post on Instagram is Sunday.

#2

When Is the Best Time to Post on Instagram?

Based on our research, engagement with posts spikes in the early evening between 6:00–8:00 pm, or 18:00–20:00 local time, where it is at its highest. Engagement then tends to drop quite quickly over the course of the evening and the night until midnight.

When thinking just about time of day, the spikes of engagement you’ll want to plan around occur between 12:00–1:00pm or 12:00–13:00, and between 6:00– 8:00pm, or 18:00–20:00, which aligns with the typical office workday.

Average engagement vs. hour of day

  • Average engagement

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#3

What Is the Best Day of the Week to Post on Instagram?

According to the data, there tends to be a similar rate of engagement across each day of the week. Sunday has a slightly higher than average rate of engagement than the other days of the week, with Tuesday and Thursday having slightly lower than average rates of engagement.

Considering the working week, Monday might be the best day of the week to post for engagement, followed by Friday. Lower engagement might be expected in the middle of the week.

Day of week vs. Average engagement

  • Average engagement

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#4

Best Time to Post on Instagram by Region

While the above statistics tell a generalized story for all the posts on Instagram, there are some local differences. For example, in Tallinn, Estonia, Wednesday was actually the day when Instagram users engaged the most, whereas the day that had the least engagement was Sunday, contrary to the global trend.

Time: Regional

  • Best time of the day to post in India

    18:00

  • Best day of the week to post in India

    Tuesday

  • Best time of the day to post in São Paulo, Brazil

    18:00

  • Best day of the week to post in São Paulo, Brazil

    Monday

  • Best time of the day to post in Paris, France

    18:00

  • Best day of the week to post in Paris, France

    Saturaday

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#5

Best Time to Post on Instagram by Region

Here are the best times for Los Angeles, New York, and London.

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  • Best time of the day to post in Los Angeles, USA

    5:00 am

  • Best day of the week to post in Los Angeles, USA

    Sunday

  • Best time of the day to post in New York City, USA

    11:00 am

  • Best day of the week to post in New York City, USA

    Thursday

  • Best time of the day to post in London, UK

    18:00

  • Best day of the week to post in London, UK

    Tuesday

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Time