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Some more essential Instagram facts and statistics that may influence your marketing strategy for 2021.

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  • —1 billion users

    Instagram has 1 billion monthly active users. (Instagram)

  • —18-34 year olds

    64% of Users Are Between 18 and 34 years old. (Statista)

  • —500 million users

    500 million users now use Instagram Stories every day. (99 Firms)

  • —Influencer Marketing

    Influencer marketing grew by 48% in 2019. (Klear)

  • —Hashtags

    7 out of 10 hashtags are branded. (Omnicore)

  • —Business Accounts

    There Are 8+ Million Business Accounts. (Adweek)


The Instagram Engagement Report 2021

Instagram is the second-fastest-growing social platform, behind its parent company Facebook. And according to Social Media Examiner, 63% of marketers plan to increase their Instagram use.

Because of this, marketers and Instagram users need more information to support their efforts. We aim to provide this, thanks to our huge database of Instagram data.

—Methodology: We're a social listening tool. As such, we collect a huge amount of social data. We took our database of more than 100,000,000 Instagram posts and looked for insights that brands and marketers can use in 2021.
Download full report (59 pages)

Report highlights

  • Average number of likes for an Instagram post


  • Average number of comments for a post


  • Average number of hashtag for a post


  • Using hashtags does not increase engagement rates

  • Tagging other users in posts does increase engagement rates

  • Users who have fewer than 1,000 followers


  • Video posts have the highest engagement rate

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