Instagram Statistics

Instagram facts and statistics that may influence your marketing strategy for 2023.

—Engagement rate

The average Instagram engagement rate last year was 6.01%, or 1147 engagements per post.
—Post type

Video posts on Instagram bring in by far the most likes and comments.
—Using hashtags

Using 4 hashtags actually increases the engagement rate of posts.
—Instagram Tags

Tagging other Instagram accounts is good for engagement. The more accounts you tag, the higher the engagement rate on Instagram.

1. Instagram statistics

The average Instagram engagement rate last year was 6.01%, or 1147 engagements per post.

#photography, #love and # art are the most popular hashtags.

The top 3 most engaging hashtags on Instagram are #reelstrending, #calisthenics and #funnyvideos.

Short and sweet captions between 1 and 20 characters perform the best.

Posts that include 3 emojis have the highest engagement rate, reaching an impressive 7.00%.

Highlights

Average Instagram engagement rate

6.01%
Most popular Instagram hashtags

#photography
Most engaging hashtag

#reelstrending

2. Instagram statistics

26.43% of Instagram users have less than 1,000 followers.
49.94% of Instagram users have between 1,000 - 10,000 followers.
15.21% of Instagram users have between 10,000 - 50,000 followers.
3.15% of Instagram users have between 50,000 - 100,000 followers.
3.89% of Instagram users have between 100,000 - 500,000 followers.
0.62% of Instagram users have between 500,000 - 1,000,000 followers.
0.62% of Instagram users have between 1,000,000 - 5,000,000 followers.
0.06% of Instagram users more than 10,000,000 followers.

Highlights

Instagram accounts with < 1,000 followers

26.43%
Instagram accounts with 1,000 - 10,000 followers

49.94%
Instagram accounts with 10,000 - 50,000 followers

15.21%
Instagram accounts with 50,000 - 100,000 followers

3.15%
Instagram accounts with 500,000 - 1,000,000 followers

0.62
Instagram accounts with 1,000,000 - 5,000,000 followers

0.62%

3. Instagram statistics

The most followed Instagram account is @Instagram.

The most-followed person on Instagram is still Cristiano Ronaldo (@cristiano) with 595,086,030 followers.

The most-followed person on Instagram in North America is Kylie Jenner (@kyliejenner), with a whopping 397,000,696 followers.

The most-followed person on Instagram in the UK is Dua Lipa (@dualipa) with an impressive 88,476,893 followers.

The American continent accounted for around half (57.18%) of all Instagram posts.

The country with the most Instagram posts was by far the USA.

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Highlights

Most followed Instagram account

@Instagram
Most followed person on Instagram

Cristiano Ronaldo

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