Another classic strategy to increase Instagram engagement is to tag other users. You might aim to share a post with friends, to tell another user you've featured them, or to get the attention of an influencer.
So does this work? Does tagging others increase engagement?
72% of posts tag no users.
The more users tagged, the more likes a post receives.
More tagged users also leads to more comments.
Posts can contain up to 20 tagged users, although some have gone beyond this.