Another classic strategy to increase Instagram engagement is to tag other users. You might aim to share a post with friends, to tell another user you've featured them, or to get the attention of an influencer.
So does this work? Does tagging others increase engagement? Download full report (32 pages)
72% of posts tag no users.
The more users tagged, the more likes a post receives.
More tagged users also leads to more comments.
Posts can contain up to 20 tagged users, although some have gone beyond this.