Instagram Tagging

Instagram tags help us get our content in front of more people. But there’s more to it than hashtags — tagging other accounts and users is a great way to boost reach and cross-promote to people with other relevant interests.

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—Engagment

Tagging other accounts is good for engagement.
—Amount

The more accounts you tag the better.

Should I tag other Instagram accounts?

Tagging other accounts is good for engagement. Whether you mention another account in the caption, or tag directly onto your post, you’re increasing how many people see your content

Median engagement vs. number of tags

Median engagement

Should I tag other Instagram accounts in North America?

In North America, tagging users will help you increase the engagement rate of your Instagram posts. The more Instagram tags you use, the better.

Median engagement vs. number of tags in North America

Median engagement

Should I tag other Instagram accounts in the UK?

Just like in North America, tagging users in the UK will help you increase the engagement rate of your Instagram posts. As always, the more Instagram tags you use, the better.

Instagram mentions vs. Instagram tags — What’s the difference?

Mentioning and tagging both connect your content to other people’s accounts. The difference is that mentions happen in your caption, while tags are attached to your visual. To mention someone in your caption (or in a comment), you’ll type @, followed by their username. They’ll get a notification, and if they see it, they might just head over to check out your post!

When you tag someone in a post, you’ll set tags over your image or video. This can be done when you first post it, or later, as an edit. When you tag someone in the image, they’ll be notified, too. But importantly, that image they’re tagged in will appear on their profile too, in a different tab! So unless they remove it, you’re potentially reaching their entire audience, as well.

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