Hashtags are now ubiquitous on social networks including Instagram and Facebook, but they began life on Twitter. The goal was to group tweets about a similar topic together, to help people find more content on topics of interest.
It's clear that hashtags have caught on. But are they useful for Twitter marketers? And do they increase engagement on the social network?
5 of the 10 most engaging hashtags in 2017 were about one South Korean boy band.
The most popular Twitter hashtags: #giveaway #quote #win #marketing #travel.
Nearly 40% of tweets contain a hashtag.
In general, hashtags do not increase Twitter engagement.