Twitter, like most other major social networks, has pushed to make live video a feature of its platform. To do this, it acquired Periscope in January 2015, and incorporated it into the network in March of that year.
Now, Periscope lets marketers and Twitter users of all kinds create live video through their Twitter accounts. For many, the ability to broadcast live presents an exciting opportunity - especially for brands trying to make a real-time connection.
So do Periscope videos engage users at a higher rate than regular tweets?