Hashtags
Hashtags are now ubiquitous on social networks including Instagram and Facebook, but they began life on Twitter. The goal was to group tweets about a similar topic together, to help people find more content on topics of interest.
It's clear that hashtags have caught on. But are they useful for Twitter marketers? And do they increase engagement on the social network?
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Most engaging
5 of the 10 most engaging hashtags in 2017 were about one South Korean boy band.
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Most popular
The most popular Twitter hashtags: #giveaway #quote #win #marketing #travel.
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Usage
Nearly 40% of tweets contain a hashtag.
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Engagement
In general, hashtags do not increase Twitter engagement.