For social media marketers, engagement rate is a key metric to monitor. This tells the poster how users respond to their content, and especially whether or not they share it. For this reason, high engagement rates are a prized possession, and many marketers work hard for even small improvements. We looked at average engagement rates on Twitter, and whether using certain features improves them.
Looking to measure the engagement rate of any Twitter account? Check out our Twitter Engagement Calculator.
The average tweet receives 1690.46 retweets.
The average tweet sees 1695.62 engagements (likes + RTs).
The median number of both likes and retweets is 0.
Tweets with no hashtags, emojis, or handles have the highest average engagement.